3 Brands Who Did It Through Their ‘Offbeat’ Branding Methods

Sanjay Darji

Sanjay Darji

Senior editor

Parul Saxena

Chief editor

Last updated: November 20, 2020

Without a strong conscious branding exercise, your business will become another average company in your industry. If you want to stand out from the crowd, you must adopt an exclusive personality and direction. To make it simpler for you to understand, here are 3 brands who did ‘it” by adopting never-before-seen or heard branding methods.

Take a look at the article below to understand what they did and how they did it.


The vapour industry is bursting with ‘flavor’ right now, and one of the most popular brands right now is Auster – which is a self-described curated marketplace that thoroughly researches about the best e-liquid to provide premium vaping products to e-cigarette lovers.

What Auster is doing that other vaping companies are not is creating a brand community, which not only celebrates the flavors that make their products but focuses on users’ lifestyles, such as music, fashion and art, so that they feel just as part of the brand as the owners.

They are therefore providing monthly subscription boxes that customers can look forward to each month, which offer an element of fun and surprise. They are each designed to provide an experience, offering flavors many might never have tried before – but have received the seal of approval from Auster’s team, who are passionate about enhancing the vape experience. Visit auster.com to find out more.


When Airbnb was launched back in the year 2008, most people probably thought the concept would never work. After all, who would want to open their home to strangers? Well, it did work, and it is mostly thanks to the power of their branding. 140 million guests have enjoyed stays with Airbnb, which has used the power of professional photography to entice customers to their accommodation – not to mention affordable prices that make them the natural choice. With sites living up to expectation, the company has proven that an unusual concept backed by strong branding is enough to create a successful business.


Uber’s considerable growth is due to the brand’s ability to adapt to their business needs and industry demand. They have moved away from luxury services to affordable luxury to now just focusing on affordable services – and they have successfully changed their target demographic with each change.

Uber has adapted their branding each time to reflect their ‘new’ service, and they have rebranded once again to accurately represent not only how the company perceives itself now, but how it plans to represent their services in the future. Its flexibility and concept have therefore helped to create the $70 billion company that operates in more than 70 countries as of today.

Bottom Line:

Each brand mentioned above might be different in their products, services and image, but they are united in two things: a unique concept and strong branding. They are therefore proof of the power of ‘offbeat ’branding, as it really can make or break a company’s success. You as a prospective entrepreneur should, therefore, think of unique ways to create a strong brand as part of your business strategy, instead of wasting your time in devising a marketing campaign!

Sanjay Darji
Sanjay Darji is a Head of Digital Marketing at SoftwareSuggest. He has a strong knowledge of product marketing. In his last 5 year tenure at SoftwareSuggest, he has used various digital marketing strategies to build the brand globally. In his free time, he enjoys reading, spending time with friends and family. You can follow him on LinkedIn.

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