8 Ways Google Apps Can Help Startups To Manage Their Businesses



Senior editor

Parul Saxena

Chief editor

Last updated: April 19, 2021

Google Apps for Work (now known as G Suite) is the ubiquitous starting point for startups who want to jump into cloud-based applications. The agile world of startups has nearly unanimously voted in favour of cloud computing for increased productivity, and Google Apps leads the pack when it comes to a basic software stack. G Suite is an all-in-one package that offers a range of important offerings like email, word processing, calendar, instant chat, and many other perks.

Here are eight startup scenarios to show how Google Apps can be your perfect solution.

8 Ways Google Apps Can Help Startups

1. One-Stop Document Storage

File storage is only a pain when you don’t have enough, which is all the time when you are trying to keep to a tight budget.

Tim just started a digital marketing agency, leveraging all the freelancing connections he’s had over the past five years. He’s seen lots of file sharing options, but really needs something that offers enough room for lots of big files, is platform-agnostic (for his Mac-loving designers), and has live collaboration.

For Tim, the choice is obvious. G Suite offers great cloud storage options, and it can’t be beaten on the price. With automatic backups, the ability to store any kind of file, and Google-quality search tools, Tim’s team is glad he went with Google Apps for work.

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2. Easy Email Communication

Choosing an email platform is as important as choosing office space since your employees will spend about equal time in each.

Ajitha was bootstrapping a new event management business and was counting every penny. She started off with a free email provider to save costs. However, it had small upload restrictions and the spam filter was pretty horrible.

Ajitha soon learned that most of her team had started forwarding their emails to their personal

Gmail accounts, but this was causing problems as some communication went out through personal addresses. She finally took the plunge and invested into G Suite to give a more professional feel to both her team and her clients.

3. Unified Contact Management

After her time as a business analyst with a multinational corporation, Laura built up a massive database of contacts. Now that she’s out on her own, she needs an integrated way to manage all of her contacts with all of her communication and also share those contacts with some of her new associates. Networking is key to Laura’s business and she has to be able to count on a dependable platform.

With the G Suite Contact Manager, Laura can automatically sync her business contacts and personal contacts across her new organization. She also uses the custom fields to better categorize her contacts and find people quicker.

4. Calendar To Avoid Missing Events

It only took one time for Juan Carlos to realize he needed a better calendar app. After missing an important investor meeting that would have helped his business grow faster, he saw that he needed something better in sync with his email communication.

With Google Calendar, events get automatically added when there is relevant scheduling information in an email. Juan Carlos also uses Calendar to set reminders, send and confirm meetings, and share different calendars with his virtual assistant to make sure he doesn’t get double-booked.

5. Forms for No-hassle Data Collection

Alaina has started a nonprofit focused on forest sustainability. A big part of her work is collecting information from hundreds of people on an ongoing basis including foresters, government officials, and local residents.

At first, she was collecting all this information by sending out custom emails, but this ended up taking most of her time. But she didn’t have the funding to send out paper forms or hire an outside agency to handle it. She soon found that by using Google Forms, she could send out a single link and save a lot of time both in communication and data gathering and sorting.

Google Forms lets her create pre-populating fields to encourage quick entries, add logic threading, and automatically send the collected data to a spreadsheet for data analysis.

6. Instant Communication

Mario is an online entrepreneur with a dispersed sales team around the world. He has tried various ways to stay in touch with his team, but something always goes wrong. Whether it is his team’s resistance to yet another messaging app, prohibitively high prices, or low functionality, Mario finds himself looking for a new solution all the time.

Mario had been considering a shift to G Suite for a while, but seeing Google Hangout’s capability was the tipping point. Built-in integration with Gmail, unlimited file sharing, instant group video calls, and no extra cost were all that he needed to know that his search was over.

7. Workflow Management

All businesses run on workflows, but most don’t automate them. While not a dedicated programmer, Yuki loves applying technology to her new startup. She started learning about Google Apps Script and saw an unbelievable potential to bring some automation to her office processes.

Yuki created quick scripts on her own for custom functions in some of her Google Sheets and figured out how to pass some data back and forth. However, as her processes get more complex, she finds herself spending more and more time trying to edit the scripts. What started as a fun hobby has become a big burden.

This is one area where a third-party cloud-based workflow platform that is made for G Suite is a good solution. Now, her team can create and run workflows with a UX that’s akin to Google’s interface and has deep integration with all of her other Google Apps.

8. DIY Website Designing

Chris’s e-commerce startup is in a big growth phase, but this also means that he needs a place to store and display internal transparent information and policies. He wants to create an easily-categorized company intranet to display processes, goals, product information, and more.

Rather than outsourcing the work, Chris asks his team to create it using Google Sites since they are already familiar with the interface. The real-time collaboration and easy-to-use themes and templates make it simple for them to finish the job on their own.

An Easy Choice

Startups have a lot of decisions to make. But choosing a basic productivity suite shouldn’t be one that takes a long time. G Suite offers all the tools any startup needs to get off the ground quickly, and is the go-to platform for bootstrappers and well-funded startups alike. With more features and apps than you will ever need, G Suite is an easy call to make.

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