Silly But Common Email Signature Mistakes to Avoid

SoftwareSuggest

SoftwareSuggest

Senior editor

Parul Saxena

Chief editor

Last updated: March 8, 2021

An average professional sends around 40 emails a day – the average business leader up to twice as many. Emailing is by far the most popular means of business communication, so the way you do it says a lot about you and your business.

Using a dynamic email signature that is informative, engaging, and features an attractive design is one of the most important things you can do to increase the impact of your email marketing campaigns on your correspondents.

If you want to build your email signature from scratch or find a way to improve it, first check out our list of 7 most common email signature mistakes that you should definitely avoid.

7 Most Common Email Signature Mistakes You Should Never Commit

1. Adding Irrelevant Information

An effective email signature needs to be short, crisp, and informative. The last thing you want to do is add too much information and make it appear hectic and confusing. You should select only the most essential information about you and your business, omitting everything that is less important.

If you are unsure of which details you should include and which you should leave out, you can create your email signature with the help of an email generator, such as Wisestamp’s email signature generator. It only asks for the details that really matter, so it does most of the work for you and makes the whole process a lot easier.

2. Not Hosting Images on a Server

If you choose to include images in your email signature — which certainly is a good idea — make sure to host them on a web server. Depending on the email client your correspondent is using, the images in your business email signature may appear as attachments. Sometimes, they may not appear at all, which is the last thing you want to happen. To avoid making this common mistake, make sure all of your images are hosted and check whether you have included the full URL written in HTML code.

3. Using Custom Fonts

Adding a personal touch to your business email and making it stand out from the competition is a great idea. However, the wrong way to do it is by using custom fonts in the signature. Most of your correspondents’ devices will not have this font installed, which means it will be automatically changed into a default font, rendering your effort useless.

If you do not want to use default and generic fonts, such as Times New Roman or Arial, make sure you’re at least using a web safe fallback font.

Finally, don’t mix several different fonts in your email signature; it looks immature and unprofessional. Stick with only one of them.

4. Adding Too Many Colors

Are you keen on vibrant colors, such as green, red, blue, orange, purple, etc.? Even if you believe they perfectly reflect your personality, do not include all of them in your email signature. Instead, if you wish to make your signature more dynamic and more colorful, choose only one of these. Make it a feature color and combine it with an elegant shade of black or gray as the base color. This will help you leave an impression of an organized and reliable person.

5. Failing to Notice Typos

You can put hours of effort into making your email signature look perfect and have one of a kind design. However, all that time and energy is spent in vain if your text ends up having typos. We’ve seen our fair share of typos and grammar mistakes in email signatures, so it’s more common than you think.

To avoid falling victim to these simple but common email signature mistake, make sure to proofread your text several times. Even better, have a colleague or two review your signature and scrutinize it before you start using it.

6. Including Quotes

There is no place for inspiring quotes in professional email signatures, no matter how much they have helped your personal or professional growth. People nurture different values which often do not align with our own. Thus, it is possible that your recipient will get the wrong impression or even end up being offended. In the best-case scenario, they will not even care about the message they carry.

7. Forgetting a Call-to-Action

If you want your email signature to make conversions, then include a call-to-action button. A great way to start is linking your email address within the email signature. This small detail seems irrelevant, but it makes a whole lot of difference for your correspondents. Instead of copying your email address from the signature, they can just click on the hyperlink and send you their response.

Conclusion

If you haven’t already created a professional signature, now you probably understand its importance. If you have a common email signature, but you realize that you have made some of these mistakes when creating it, hurry up and correct them. Making these subtle changes do not require a lot of time and effort, but it translates having a more efficient email signature that will help your business grow.

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