B2B training today and in the future: What’s the public opinion?

Parul Saxena

Parul Saxena

Senior editor

Parul Saxena

Chief editor

Last updated: June 29, 2021

B2B training, which is short for business-to-business training, is a popular and convenient type of training that enables entire companies to train their teams all at once by using an external training provider.  

In the era of the global pandemic of the COVID-19 virus, everything moved online, both jobs and studying, and therefore, training too. Since the pandemic is still present in the entire world, it is still online, but what will happen in the future? What is the future of learning after COVID-19?

According to Medical Device HQ, a provider of medical device training in design control and risk management, the statistics say the majority of people choose blended courses as their preferred type of learning in the future. 

Course Preference

MDHQ had already, even before the pandemic, offered its courses to the virtual world, but the switch accelerated in early 2020. What could have become a total disaster for any training company, ended up being a surge in demand for the online courses, and consequently, a rapid change in how its training courses were delivered. This is proof that people were serious about their choice of training.

Types of remote training

Remote training can be done in a variety of ways. Clearly, the Internet is the medium for the majority of these. With a large part of the adult population experiencing fear and anxiety amidst the global pandemic of COVID-19, it is not hard to realize why people would have a strong preference towards online or virtual instructor-led training.

The two most common types of remote training are online (on-demand), and virtual, instructor-led classes. A third type is the blended course, which is a unique type of carefully tailored training. Blended learning has been around for a while now, but it is still not common.

Online courses are pre-recorded, whereas the virtual ones are usually realized via Zoom, Teams, or other similar media. During 2020, due to the pandemic, most training companies hurried to deliver their traditional classroom sessions as virtual, instructor-led training, which mostly resulted in simply replacing the classroom with a computer. Instead, they should have come up with a solution that fits the situation and the available media in the best possible way. 

However, the type of training most of the people claimed they would prefer in the future, even after COVID-19, the blended training, seems to be the most effective since it encompasses more than one medium.

Blended courses consist of pre-recorded online course contents that the participants can take at their own pace and according to their schedule. This is supplemented with live virtual sessions facilitated by the subject matter experts. 

Why blended courses?

The main reasons behind the course-taking preferences, as stated by the participants that were surveyed, were that they found the blended courses more engaging and interactive than other types of training. Several common points that the majority stated were: 

  • particularly enjoyed the theory being done first, then the practical part
  • could take the recorded online course at their own pace
  • being able to confirm their learning through quizzes
  • appreciated the atmosphere where they got to work practically, hands-on, in the workshops
  • had the space for asking questions thanks to fewer participants on the live virtual class

Predicting the future of medical device industry training

Because we’re living through a time of great fear and uncertainty, it is easily understandable that people would feel more comfortable learning from the comfort and safety of their homes. Many of us had wished to learn or work from home even before COVID hit.

Precisely for this reason, the current situation has brought about the need to rethink education and the nature of learning as we know it. It might even be said that the global pandemic has (forcefully, but perhaps necessarily) opened a door to a new era of learning that could, ultimately, largely improve future endeavors in pursuing knowledge – not only in terms of education itself, but it could also be more cost and time-effective, as well as environmentally friendly as opposed to a traditional type of courses.

Parul Saxena
Parul Saxena is a writer and editor with experience in various genres of writing in various industries. A content creator who loves to write on the latest technologies and their impact on businesses and everyday life.

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