Benefits of Integrating CRM Data with Analytics Platforms


Bhavesh Koladiya

Senior editor

Parul Saxena

Chief editor

Last updated: July 6, 2021

New marketers are often overwhelmed with the tools and processes of online marketing. The irony of this is that developers within online sales have made the task as seamless as possible. The main complications come from the strategies used to improve or optimize your sales funnel. There’s no substitute to simplifying the online marketing process though.

Doing so expands productivity, creates easier options and lets businesses do more with their time. But there is a catch to having all of this. You first need solid integration. In fact, it’s best to integrate with as much software as is possible. The end results are improved consumer relationships, higher conversions and more effective strategies to implement.  

Looking for CRM Software? Check out SoftwareSuggest’s list of the best CRM Software solutions.

Here are some benefits of software integration:


A business that runs by integrity must have as much transparency as possible. Transparency is the clear view and understanding of the inner workings of a business. Data is always helpful. So specific data about your business that can increase conversion or make more sells is priceless. Integrity isn’t about suggesting to people that you’re the most moral person to do business with.

The marketer uses transparency to know as much as is possible about the efforts they’re making. More important, transparency lets data become accessible. No matter what your intents are with this information, the data itself is actually presentable. A CRM integrated with an analytics platform makes the presentation of usable data possible.

The steps taken in this data-driven world consumes time and in order to extract as much information as possible. An CRM automation software shortcuts the process and does all of the work.

Peaked Analytical Data and Use

Analytics always has an important place in the practice of digital marketing. The fundamental strategy for constant improvement and for accurate targeting is supported by analytics. None of the in-depth information we use to make our best marketing decisions is possible without analytics. This source of data about our consumer is weighted in gold.

Integrating your CRM with an analytic platform puts a professional advantage into your hands. This platform doesn’t just give you data, it allows you peak data usage as well. For example, analytics tells you that certain people in your list prefer particular products you have over others.

The data allows you to organize your marketing and get better results from your audience.

What to watch out for with integrations

While integrating your CRM with analytics can help you in many ways there are a few things to watch out for with any technology integration. According to Mange Ram Tyagi, the Director of Engineering at Adeptia, there are essentially three flawed approaches to watch out for.

Firstly, keep an eye out for traditional integration tools that are often not equipped to handle modern cloud applications and data architecture. Most modern analytics and CRM systems are in the cloud. Even if your organization is still with legacy systems, it is highly likely that you may switch to cloud in future. An integrated approach that is future-ready is thus important.

Secondly, business teams need to acknowledge that CRM-Analytics integration is not the only need. A Point-to-Point integration approach can get error-prone and complex very quickly if you bring in other tools to integrate in future.

Finally, avoid custom coding as much as possible. Not only is it less-scalable, it also increases product vulnerability and reduces efficiency. Look for hybrid, scalable solutions that can enable quick integration with multiple tools.

For Ongoing and Automated Nurturing

Nurturing is an important part of closing sales online. The professional level of marketing online keeps relationships with its consumer in order to leverage a sell. What this means is that prospects who enter a sales funnel usually enter with little information or rapport with the marketer in question.

The marketer then attempts to nurture that prospect by sharing more information, helping them with a specific problem or establishing the marketer’s credibility so that the lead is ready to buy. The integration of a CRM with a solid analytics platform gives marketers the knowledge-base to nurture prospects through a sincere relationship.

The process of building credibility is nurturing and does dynamics CRM sales process for more sales, higher conversions and better engagement from your prospects.

You Can Consolidate Your Digital Marketing

There’s nothing better than consolidation for digital marketing. Computer and Internet access is more complex than we initially realize. Marketing online involves many moving parts that have to come together logically in order to be effective or useful. It starts with the major pieces of lead generation, the tools for optimizing landing pages and software specs for nurturing leads.

Those moving parts are best when consolidated into one operational system. Integrating an analytics platform into your CRM software helps to consolidate the pieces. It shortcuts the data retrieval process and makes it easier to implement strategies based on the info you acquire. That information is what closes more sales and gets a business more consistent leads.

Strategy and the Unique Angle Taken

The strategy is everything in marketing. Don’t be a fool. Cheap tricks, manipulation or overly exaggerated hype doesn’t do well when an entire world of marketers are using strategy alongside you. You have to use strategy in order to compete at a professional level. It increases your potential and ultimately gets your message to people in the most efficient manner possible.

The only way to have a strategy is to secure a unique approach of interacting with your target audience. The competitive advantage within your own niche is based on the strategy you take. The options are limitless, but your strategy won’t have much pull without the data to support it. Though the strategy is everything online, you can’t develop it without the right information.

Integrating with an analytics platform is about taking your marketing to the next level. This integration lets you peak your results and with the least amount of work possible.

Collecting The Data You Need Without Searching For It

Time is a precious commodity for all businesses. The more time we have the better we delegate and the more we can accomplish without our businesses slowing down. There’s no substitute for a time within entrepreneurship. Integrating analytical CRM systems is about giving you the time to be proactive, the time to strategize more and leverage more sales.

Getting the data you need for the most competitive strategy is now easy. Analytics done right shortens the time you need to find, access and then organize information about your prospects. You should know that those steps are absolutely necessary within your online marketing.

Your time then is freed as the right analytic software does the collection, organization, and presentation of data. This is data on your consumer, your market niche and what strategies would be best in your current case. The less you have to search and organize yourself, the more you can accomplish with your target audience.

Doing this requires a constant stream of information that you can dissect and analyze. There’s no underestimating the need for this in your business either. In every situation, you’re in as a marketer, the more information you have the more empowered you are.

Bhavesh Koladiya is a software analyst at SoftwareSuggest and marketing executive at CallHippo. He is passionate about CRM, accounting, live chat, real estate, eCommerce platform and all things digital. When not working, you can find him either listening to Music or reading Tech stuff.

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