12 Best CRM Software Recommendations for 2020

Nilam Oswal

Nilam Oswal

Senior editor

Parul Saxena

Chief editor

Last updated: July 5, 2021

It is the era of futuristic CRM software and business organizations across the globe are investing in the best CRM tool that will help them accrue massive advantages. Getting best CRM software for small business is the smartest move – it will make sure your bottom line profits escalate rapidly and efficiently!

Looking for CRM Software? Check out SoftwareSuggest’s list of the best CRM Software solutions.

The Key features of CRM software is to engage customers positively and to streamline all critical areas of customer interaction. Make sure to take a careful decision and implement a top CRM system for your company to survive in a business arena that is hyper-competitive in nature.

A comprehensive list of 12 best CRM software global leaders to look up to in 2020:

1. SalesForce

This dynamic CRM software gives small and medium businesses an advanced, robust and highly customizable platform to boost customer management. It’s affordable and extremely user-friendly as it comes with top-notch customer support for ease of first-time users. Some of its essential features include lead generation, contact management, sales forecasting, IoT, and analytics. SalesForce is a cloud-based system and largely increases accessibility, by allowing multiple team members to access important work data from any location through mobile devices. It also has a massive collection of add-ons that can seamlessly be integrated into your existing systems for better productivity.


  • Cloud-based customizable software
  • Readily available customer support and maintenance system
  • Allows full-time access to any tablet, computer or mobile device
  • Fully compatible with existing systems
  • Host of useful features such as advanced reporting, sales analytics, and IoT

Also read: Why Salesforce Is The Ultimate CRM Software For Small Businesses?

2. Zoho CRM

Zoho CRM is a holistic customer relationship lifecycle management solution and handles a varied number of critical business operations such as sales, marketing, inventory management, customer support, and service. This is the perfect choice for companies that are looking for a highly cost-effective CRM tool that possesses all the core functionalities that a small-medium sized business organization requires. Zoho CRM is a highly automated software that provides a comprehensive view of contacts, sales cycles, and pipelines to help you propel sales figures by identifying untapped opportunities.


  • The affordable online CRM software
  • Multi-channel support allows access through live chat, phone, social media and computer
  • Pre-made templates and custom reports for better efficiency
  • Automates daily activities and workflows
  • Provides instant access to customer information and sales activities

3. HubSpot

One of the most popular CRM software available in the market, HubSpot has the capability to automate any business’s sales pipeline, thereby increasing sales automation and lead management. This radical CRM tool also focuses on automatically logging and syncing data from various sources of communication, such as the company website, mobile devices, emails and social media. HubSpot enhances the efficiency and internal functioning of organizations by organizing every detail of interaction with customers and prospects. The software has a simple interface and can be completely customized for each user according to their business requirements.


  • Provides complete visibility to sales pipeline
  • Clean and visual dashboard that contains data sources
  • Tracks customer interactions automatically through phone calls, social media, and e-mails
  • Enables lead generation and monitors deals through real-time data

4. Pipedrive

PipeDrive is a transformational CRM software for any small-medium sized organization as it dramatically increases visibility, sales closures, productivity, and activates automation in critical business areas. It is a highly visual platform and has an easily navigable dashboard that delivers all important data at a glance. PipeDrive boosts business efficiency as it organizes critical sales information, daily activities, and deals – thereby storing essential data in one convenient place. It can be integrated with mobile devices, keeping all team members connected and accessible on the move. Highly customizable – PipeDrive can be adapted to suit any business organization’s specific requirements.


  • Built to boost productivity, track customer activities, & measure results
  • Organized sales data and records for better efficiency
  • Cloud-based application with a host of integrated features
  • Monitors sales deals, customer conversations, and marketing operations
  • Accessible from any location through web browser or mobile application

Also read: Should my SMB choose a CRM Software?

5. Nimble

This is a revolutionary intelligent relationship platform which automatically syncs multiple types of contact data across diverse channels, including social media. Nimble uplifts efficiency by managing tasks, calendar events and communications in the sales and marketing department. It also constantly updates on relevant customer information to make sure there is always a reliable database available. Nimble is one of the best CRM software available and can be leveraged to identify key contacts, enhance conversion ratios and convert customer relationships into revenue streams for the business.


  • Browser widget and mobile-based sales automation tools and social CRM software
  • Measures customer interaction from contact lists, email conversations, and social media activity
  • Delivers advanced features such as contact management, sales automation, and business intelligence
  • Can be integrated with Google Apps, Mozilla Firefox, and Safari for ease of use

6. Netsuite CRM+

This Small business CRM Software tracks leads through every step of the customer lifecycle, right from lead generation to relationship nurturing, sales closure and support. NetSuite CRM software is an innovative cloud solution that provides a real-time, 360-degree view of customers and prospects. A holistic service provider – NetSuite has the capability to deliver quotations, manage orders, handle commissions, sales forecasting, and integrated e-commerce operations. NetSuite CRM is definitely the best CRM platform for your company to manage global sales and customer service of the highest standard.

  • Cloud-based software that delivers a real-time, 360-degree view of customers
  • Provides seamless flow of data across the entire customer lifecycle
  • Essential features include lead generation, time tracking, reporting and analytics
  • Customizable for specific business needs
  • Organizes, monitors, and stores personal client information

7. Microsoft Dynamics

A top class CRM vehicle for companies which manages sales, customer service, and field services in a reliable manner – Microsoft Dynamics is definitely high on the popularity charts! The software utilizes social intelligence, business analytics, and campaign management to enhance relationships with customers, improve marketing operations and ultimately boost sales. Microsoft Dynamics is available as a cloud-based solution, on-premise or as a combination of both and has a user-friendly interface with top-notch support features. This software is a great tool to optimize processes and increase productivity in the sales, marketing, and service divisions.


  • Intelligent business CRM, POS, and ERP cloud software
  • Focus on sales automation, marketing, and service (help desk) sectors
  • Compatible with extensive web services interfaces
  • Minimalistic dashboard design with complete support features
  • Maintains customer relationship records and tracks engagement rates

8. Infusionsoft

Infusionsoft is the best CRM software amongst small business owners because of its user-friendly interface and wide-ranging list of features. This cloud=based software has diverse automation options, ability to nurture leads until sales closing and extra add-ons such as email marketing, billing management, and project management. Infusionsoft integrates everything your company needs – right from contact management, customer relationship handling, marketing automation and e-commerce -into a unified and efficient online system. This vibrant CRM application is the best way for companies to save time, increase sales and automate processes in a cost-effective way.


  • E-mail marketing and sales platform for small businesses
  • Integrated software for CRM, email marketing, lead capture and e-commerce
  • Delivers personalized service and automates sales processes
  • Collects detailed customer data and allows follow-ups for better engagement

9. Odoo

This novel open-source CRM software focuses on monitoring lead generation, closing sales deals and projecting accurate forecasts. Odoo is a customer-centric CRM platform that is highly customizable as it allows organizations to add on applications according to their exact business requirements. Custom dashboards contain important sales data and help in making accurate marketing decisions to increase bottom line profitability. Odoo has a rich visual interface with a host of useful marketing options that will automate workflow processes smoothly to boost up organizational efficiency.


  • Cloud or On-premise software for small-medium sized companies
  • Manages sales funnel, attracts lead generation and tracks opportunities
  • Gives insights to make better business decisions
  • Real-time reports and flow charts organize essential customer information
  • Customized dashboards for ease of use and full-time support

10. Insightly

Insightly is a groundbreaking best CRM software that has advanced features such as lead management, market analytics, email tracking and opportunity management. It is a highly scalable solution, enabling companies to add more modules as they grow in size and business operations. Insightly has a clean and intuitive dashboard that is easy to navigate and contains all important key sections. A cloud-based platform – Insightly enhances data visibility and accessibility by allowing team members to view data sources anytime through their mobile devices.


  • The cost-effective and user-friendly CRM software application
  •  Includes unlimited storage, customized branding, and third-party integrations
  •  Enables users to manage their leads, contacts, partners, vendors, and suppliers
  • Tracks every engagement with the customer for better relationship management

11. Freshsales

Best CRM Software

Freshsales is one of the best CRM tool, which is driven by the power of Artificial Intelligence (AI). It offers a robust set of tools to help you generate and capture more leads. Using the software, you can have easy access to customers’ social profiles, identify customer touchpoints, and more. 

In fact, it also helps you with lead scoring — prioritizing your follow-ups for salespeople with data-backed insights. From scheduling appointments with clients to collaborating with team members, it streamlines the whole sales process. 


  • Allows you to create multiple pipelines and keeps track of each deal
  • Gives you real-time analytics whenever a user visits your website
  • Enables you to generate customized reports on sales figure, leads, and much more
  • Easily integrates with other popular third-party apps for smooth functioning

12. Apptivo CRM

Best CRM Software

Another best CRM on the list is Apptivo, which is best suited for companies that need to tailor-made best legal CRM solutions. It is a powerful tool to effectively manage sales, marketing, and more. From lead management to sales planning, and lead scoring, it takes care of all. 

It offers an intuitive dashboard to smoothly carry out all your function from a single place. The best thing that the system is compatible with your mobile device. That means you can now easily build and nurture relationships with your customers on the go. It allows you to stay updated in real-time about every activity of your employees. 


  • Seamlessly integrates with top apps like Slack, G Suite, Office 365, and more
  • Allows you to generate invoices to your customers directly from the system
  • Compatible with various operating systems, including Android and iOS
  • Highly flexible and is quite easy to use

CRM software is a pioneering tool that will rationalize your workflow automation and streamline sales& marketing processes. Make sure that your organization invests in the best CRM software in the market today – it will surely be a critical component in fast-tracking your business on to the path of success!

Related Article: Lead Management System: Top 10 Inspiring Global Leaders

Nilam Oswal
Nilam Oswal is a Content Marketing Head and Brand Strategiest at SoftwareSuggest. When she's not hard at work, she can be found wandering, reading, and just generally having a good time in life.

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  1. Thank you for sharing your thoughts. I truly appreciate your efforts and I am waiting for your next post thank you once again.


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