Best eCommerce Website Builders – Reviewed


Fretty Francis

Senior editor

Parul Saxena

Chief editor

Last updated: March 8, 2021

According to Statista,

Global e-retail sales will touch 4.88 trillion US dollars in 2021.

So it’s like addressing the elephant in the room, eCommerce industry is a progressive niche of business and will continue to be for a long time. Just like the smart crowd, if you’re thinking about starting an online store, choosing the right eCommerce platform is one of the indispensable decisions you have to take.

In this article, we’re discussing the 8 best eCommerce website builders that have the capabilities to offer you a plenary online store.

We will see some of the most crucial factors like themes, ease of use, charges, payment options, transactional fees, etc. to pick the right eCommerce website builder for you.

Here are the 8 eCommerce website builders we’re discussing:

Let’s look at the positives and negatives of all these builders.

  1. Shopify

Shopify is a rapidly growing eCommerce website builder powering more than 500,000 stores all across the globe.

Shopify offers every important feature that an ideal online store needs. Let’s have a look at some of the most important aspects

  • Themes

Shopify themes store has a wide collection templates for every industry like Art & Photography, Clothing & Fashion, Electronics, Food & Drinks, etc.

Many of Shopify themes are available without any cost, and it has a premium collection ranging around $150/theme as well. Compared to other eCommerce platforms, Shopify themes are minimal and gives a tremendous user experience.

  • Ease Of Use

The backend of Shopify is designed in such a way that any user, even without the knowledge of programming, can manage and run a business very easily.

The admin can add team members according to the chosen plan, and start managing the store with minimal efforts. The admin can create and list endless products in all Shopify plans.

Shopify mostly works on Addons and plugins. For every important feature, let’s say inventory management, a user has a variety of options to pick from. Shopify has its very own app store where every needed app is found very easily.

  • Pricing

Shopify has three main plans:

  1. Basic Shopify: USD $29/mo
  2. Shopify: USD $79/mo
  3. Advanced Shopify: USD $299/mo

Features and offerings are different as per plans, and one of the variables is transactional fees. In the basic plan of Shopify, customers have to pay 2% transactional fee. For Shopify & Advanced Shopify, customers have to pay 1.0% & 0.5% respectively.

  1. BigCommerce

BigCommerce and Shopify are often compared because of their close offerings. Users who don’t like to rely on third-party apps, choose BigCommerce because it offers every feature built-in.

There are some other differences as well that sets this eCommerce website builder different from Shopify. But first, let’s have a look at the themes offered by BigCommerce.

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  • Themes

Just like Shopify, BigCommerce also has a wide variety of themes including both, free and premium. Starting from $145 to $245, BigCommerce has also covered every possible industry.

If you have limited products or a large collection, you’ll definitely find the right theme for your business. Plus, these themes are very compatible with customization.

  • Ease Of Use

Just like Shopify, BigCommerce also offers great compatibility to its users. You can add endless categories and products, and manage orders very easily from the backend.

BigCommerce is very concerned with the user experience, hence they constantly update the backend with recent trends.

For e.g. BigCommerce just introduced a new update where store owner can check Google Analytics data from the platform itself.

Additionally, with BigCommerce, you can sell your products on multiple sites and manage data!

  • Pricing

BigCommerce has 4 main plans:

  1. Standard: $29.95/mo
  2. Plus: $79.95/mo
  3. Pro: $249.95/mo
  4. Enterprise: Custom pricing

And the biggest advantage of BigCommerce over Shopify is, it has no transactional fees whatsoever in all plans. But you do have to face sales limit in each plan.

For ex: If your store sales cross $50K, you have to move from Standard plan to Plus plan. But it is more logical as you would be growing with the growth of your store.

  1. Wix

Wix has gained a lot of popularity in the recent past because of its insanely easy UI. Customers can start their own website in minutes with Wix.

This eCommerce website builder offers basic features that you might need to start your online store.

  • Themes

Wix has a wide collection of templates for both, website and eCommerce. This shopping cart software has covered more than 10 industries and still more to come.

All the themes are mobile optimized, so there’s no worry about that either!

  • Ease of Use

Apart from a large collection of themes, Wix offers drag & drop functionality to users, so setting up elements are extremely easy.

Here are some other important features this shopping cart software provides:

  • Multiple payment options
  1. Solid UI/UX
  2. Amazing product galleries
  3. Professional store management
  4. Coupons & discount facilities
  5. Global tax & shipping
  • Pricing

For eCommerce, Wix has three plans:

  1. Business VIP: $35/mo
  2. Business Unlimited: $25/mo
  3. Business Basic: $20/mo

Wix clearly does not offers those high-end features like BigCommerce and Shopify, but it can be a great choice for entrepreneurs who have limited products and funds to start with.

  1. Ecwid

The fourth eCommerce website builder on the list is Ecwid. Now, Ecwid is a bit different than all the platforms that we discussed earlier. Unlike Shopify & BigCommerce, Ecwid offers a great facility to add online store functionality to your existing website.

So, if you already own a website and you want to start selling on the same domain, Ecwid is the right landing.

Now, it may not be able to provide a full-fledged online store, but it certainly offers flexibility. For an existing blog or website, this would a fantastic option.

Here are some benefits of choosing Ecwid:

  • Offers responsive storefront
  • POS
  • 50+ different languages
  • A free plan with basic features
  • 50+ payment gateway options
  • Data migration
  • Compatible for modern SEO features
  • Pricing

Ecwid has four main plans:

  1. Free Forever: $0/mo
  2. Venture: $15/mo
  3. Business: $35/mo
  4. Unlimited: $99/mo

Ecwid may not offer the highest level of features to your online store, but it lets you stick to your existing domain. If your website if getting handsome traffic, and you’re thinking about launching some products, Ecwid can be a great buy for you.

  1. Weebly

With four plans on hand, here we have our fifth eCommerce website builder – Weebly. One of the biggest advantages of Weebly is, you can sell physical and digital goods both.

It also offers SSL-encryption on your own domain. That means, your customers will stick to your URL when they check out.

With other features like tracking inventory, secure checkout, filtered product search, and Weebly mobile app, it offers comfort to its users for sure.

You literally need no coding knowledge to start your online store.

  • Themes

Weebly has a bold and beautiful collection of themes for you. Although, it has a very limited collection of themes, and that might be an issue for a lot of customers.

But, all the Weebly themes are mobile friendly, hence they would just work perfectly on any device.

  • Pricing

Weebly has three main plans for eCommerce

  1. Pro: $12/mo
  2. Business: $25/mo
  3. Performance: $38/mo

The smaller plan has a limitation of adding up to 25 products, and that could be a great issue for many users. The plans start from $12 to $38 per month when you pay annually.

  1. Squarespace

Squarespace is a great eCommerce website builder for small and medium-sized businesses. Squarespace editor gives you a comfortable experience when adding products and setting up the whole store.

The backend is designed in such a way that you can work very comfortably without any knowledge of coding.

But, as a fresher in Squarespace, it might need some practice to understand features. Even though it’s a drag & drop editor, you will surely find it hard after trying Wix.

  • Themes

Squarespace has a limited, yet unique collection of templates. Collectively, it has 12 themes at this moment. But each theme is very well-designed and mobile friendly.

Just like Shopify, the templates in Squarespace are minimal and extremely user-friendly. But, certainly, there’s a limitation in the choices.

  • Features

Let’s have a look at some of the important features provided by this shopping cart software:

  • Unlimited product catalog
  • Add SEO meta tags on category and product pages
  • Blog section to feature articles
  • Subscription section to build a database
  • Abandoned cart recovery
  • POS
  • SSL encrypted checkout
  • Flexible payment options for end customers
  • Pricing

Squarespace has two main plans:

  1. Basic: $26
  2. Advanced: $40

One of the benefits of Squarespace is that it has no transaction fees in any plans and you can list unlimited products too. For a medium-sized business, Squarespace can be a great start to add numerous products and save transactional charges.

  1. Volusion

Volusion offers a full kit with inventory management, customer management, marketing features, and many more. In a way, Volusion has all the comprehensive tools to start an online store.

Plus, Volusion is pretty good at giving support, it’s 24×7.

  • Themes

Volusion has a beautiful collection of themes. Yet again, just like Squarespace, you have to face the limitation of choices.

Currently, it has around 15 themes for various categories. But, you can clearly see the efforts given by the Volusion team on each theme. Every theme is beautifully designed and responsive with all devices.

All the themes are free on Volusion, so this can be a huge plus point for an infant business. You can pick any of the themes and customize yourself or by taking expert help.

  • Pricing

There are 4 main plans:

  1. Personal: $29/mo
  2. Professional: $79/mo
  3. Business: $299/mo
  4. Prime: Custom pricing

With each plan, you can add unlimited products and have unlimited storage. But as the plan upgrades, you get important features like abandoned cart recovery, dedicated support team, etc.

  1. GoDaddy

GoDaddy is more famous for its domain services, but it is also one of the finest eCommerce platforms.

Named under GoCentral, the website builder offers a great set of tools and some amazing marketing capabilities. It is specifically designed for small businesses that need a kickstart.

  • Themes

GoDaddy has a slightly different approach when it comes to themes. When you choose GoCentral, it asks your industry type and based on that it generates a right website for you.

After that, you have choices of 14 themes and you can move ahead with the process.

  • Pricing

GoCentral has only one plan that starts with $19.99/month. It also allows you to try out all the features for free for a limited period.

GoCentral falls under one of the most affordable eCommerce platforms on this date. For a small business, it has all the basic features to offer.

Hence, a good start with GoCentral is possible, without a doubt.

The Bottom Line

These are the 8 best eCommerce website builders according to us. Each platform has some superiority over other. On the other hand, every platform lacks in some way. Make sure to pick the right eCommerce software for you!

Fretty Francis is a digital marketing and content strategist at SoftwareSuggest, a software recommendation platform. She's passionate about analytics, conversion rate optimization and ice-cream.

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