Best SEO Tools For 2018 Recommended By Industry Experts



Senior editor

Parul Saxena

Chief editor

Last updated: April 21, 2021

Update 07/23/2018: This post has been updated with additional SEO tools recommended by SEO industry Experts.

With over 1.2 billion websites, it’s a challenge to drive a decent amount of traffic from search engines.

It’s almost impossible to get a good amount of web traffic without using some tools particularly if you are a beginner to SEO.

Now the question is what are the tools should you use for SEO?

If you search on google best SEO tools, you will get tons of SEO tools name.

Most people don’t have a time to give a try with the tons of tools and they often leave feeling totally overwhelmed.

Looking for SEO Software? Check out SoftwareSuggest’s list of the best SEO software solutions.

Therefore, instead of just giving the monster list of SEO tools, I decided to ask few SEO experts a simple question- What are the 3 best SEO tools you recommend in 2016

Here are the answers to the question and the top SEO tools recommended by the industry experts.

1. Rand Fishkin – Wizard of Moz

  1. Moz
  2. Buzsumo
  3. Getstat

3. Derek Edmont – Managing Partner & Director of Marketing Strategy at komarketing

  1. Übersuggest– It’s a free alternative to google keyword planner, providing keyword ideas organized alphabetically and visually based on preference.
  2. Seobook’s Rank Checker– This tool allows people to check and export target keyword rankings in Google and Yahoo! search results.
  3. Pingdom Website Speed Tool– Pingdom website speed tool is a free tool that helps people to identify issues in load times for a website.

5. Erik Emanuelli – From NoPassiveIncome

  1. LongTailPRO– great for long-tail keywords research and creating niche sites based on them.
  2. SEMRush– good for monitoring site rankings and target them for link building or guest posting campaigns.
  3. Google Keyword Planner– fantastic free solution by Google to look for keyword ideas and check how they can perform.

6. Gabriel Weinberg – CEO & Founder of DuckDuckGo

  1. only Moz

7. Dan Sharp – Founder of Screaming Frog

I’m a big fan of,

  1. Majestic
  2. Sistrix
  3. Searchmetrics

8. Gabriella Sannino – Co-founder and the senior project manager at Level343

  1. HootSuite
  2. SEMrush
  3. The Google Pack– Google Adwords, Google Search Console andGoogle Analyticspack a powerful punch for creating strong SEO campaigns.

9. Jordan Kasteler– Digital Marketing Consultant at jordankasteler

  1. Screaming Frog
  2. URLProfiler
  3. SEMrush

10. Matthew Capala – Founder and Managing Director at Alphametic & Search decoder, Author of “SEO Like I’m 5”

  1. Keyword Planner– Google’s keyword planner tool is a must-have in my keyword research toolbox. I use this tool primarily to discover search terms that are generating enough search volumes on Google to be worth targeting. I also use this tool to get more synonyms and variations of the niche keywords I am researching.
  2. SEMRush– SEMRush offers a lot of free features every SEO should appreciate. I use SEMRush to analyze the competitive landscape on search terms I am looking to target in my SEO strategy. I also use SEMRush to track keyword ranking performance of my clients’ websites and those of their competitors.
  3. Open Site Explorer– Use Open Site Explorer to identify link building opportunities. Research backlinks, identify top pages, view social activity, and analyze anchor text.

11. Marcus Miller – Head of SEO & PPC at Bowler Hat

There are a whole bunch of SEO tools out there. Some good. Many not so good.

There are also many that are good for a given situation so it is tough to suggest a top three but the following are three tools I use on an almost daily basis:

  1. Übersuggest– am a big fan of Übersuggest for keyword research. It just saves us so much time and tends to provide a lot more data than doing this manually or using the severely limited Google Keyword Planner. I am also growing ever more fond of Answer the Public for more keyword and topic ideas for content marketing.
  2. Screaming Frog– I just love screaming frog. It is a search geeks wet dream. Screaming Frog gives us a search engines view on how the site is hung together. Using the data here with data from other tools like Search Console and Google itself we can get to the bottom of the most technical issues.
  3. Google Search Console– another great tool is Google’s own diagnostic platform Search Console (previously Webmaster Tools). This enforces a structured look at crawling, indexation and optimization issues which is always a good thing.

In many cases it is the intersection of multiple tools where the real value lies and as an example we have been recently looking into a fairly technical SEO issue with AJAX rendering and crawling issues for a new client. The content is spread between two sites and is created with the Angular framework. There was a number of issues here yet we identified and resolved the issues with Screaming Frog and Search Console alone.

12. Trond Lyngbo – Senior SEO Consultant & Founder at Search Planet

  1. Screaming Frog SEO Spider
  2. Google Search Console
  3. SEMrush

13. Kristi Hines – Freelance Writer at Kristihines

I’d have to say my favorite SEO tools are as follows.

  1. Monitor Backlinks– This tool will email you a daily summary of changes to your backlink profile – backlinks you’ve gained, backlinks you’ve lost, and backlinks that might have changed in status, such as from dofollow to nofollow. It will also help you keep an eye on your competitors so you can stay on top of new link opportunities and help you monitor your keyword rankings.
  2. Rival IQ– This is a comprehensive competitor research tool. In terms of SEO, you can enter all of your competitor’s domains and it will go out and find their domain authority, number of backlinks, organic search traffic, SEO titles, meta descriptions, and much more. If you have to do SEO audits, it’s a dream come true.
  3. Impactana– This is a tool that is perfect for those who are creating content with SEO in mind. It’s similar to BuzzSumo in the fact that it will let you find the most popular content based on social popularity. But it goes beyond that and also shows you the most popular content in terms of number of links that it gained. So when you’re in doubt about whether a certain type of content will generate backlinks, you can use this tool to find out.

14. Ilyas Teker – SEO Director at iProspect Chicago

  1. Deepcrawl
  2. Search metrics
  3. Link research tool (LRT)

15. James Reynolds – CEO of Seosherpa

My team use only a few tools since we favor an organic hand crafted approach to SEO. The tools we do use are for analysis mostly.

  1. Ahrefs
  2. Majestic SEO
  3. SEM Rush
  4. Screaming Frog

16. Adam Connell – Founder of BloggingWizard

  1. Buzzstream– this is a rock solid outreach tool, and it works great as a CRM too. I wanted to find a CRM that was a good fit for a marketer rather than a salesperson, oddly enough Buzzstream worked better than other CRM’s I tested. Also, our team at UK Linkology use it and find it helps keep everyone organized and in sync (e.g. no emailing the same contact twice).
  2. SEMrush– right now, this is my top-level SEO dashboard. I use it mostly for rank tracking, site auditing, and competitor research.
  3. Ahrefs– there’s a lot of crossover between Ahrefs and SEMrush now. I used to only use it for backlink checking but it’s keyword research/competitor research functionality is amazing now.

17. Marcus Tandler – Co-Founder and Managing Director at

I’m using well over 10 different tools in my day-to-day work, so it’s
not easy to name just three tools I wouldn’t able to live without in

  1. The first tool is a no-brainer: Google Search Console; I guess most SEOs are aware of the awesomeness that is Google Search Console data. So much valuable data to harvest – logging into GSC once a week (or at least once a month) is an absolute must for every savvy SEO.
  2. My 2nd tooltip is a shameless self-plug – of course, I have to mention our own software solution here:; With over 150.000 users worldwide, has swiftly become the leading technical SEO software. Auditing websites have never been easier. The TF*IDF analysis tool for content optimization is also an innovative approach for finding keyword inspiration and writing better content.
  3. A 3rd tool I cannot live without is Searchmetrics; Searchmetrics just offers the best data for competitive-, keyword- and social impact research. I’ve been an avid Searchmetrics user ever since its launch almost 11 years ago. The quality of Search metrics research data is just unparalleled.

18. Dan Shure – Owner of Evolving SEO

  1. Screaming Frog– Screaming Frog is the best-in-class all-purpose web crawler.
  2. SEM Rush– SEM Rush is a data-driven keyword research and intelligence tool.
  3. Moz– Moz has the best link metrics, Keyword Explorer

19. Pedro Dias Managing Partner and Managing Director at apis3

1. Google Free Tools

2. Crawlers/Spiders

3. Links Profile Analysis

20. Andy Crestodina – Web strategist and co-founder of Orbit Media

I recommend,

  1. SEMrush
  2. MOZ and
  3. BuzzSumo!

21. Barry Adams – Founder of Polemic Digital

Here are my top SEO tools that I use almost every day:

  1. Screaming Frog SEO crawlerThis is a must have tool for those who are involved with the SEO. The tool is basically a crawler that tries to find every page and asset on your site and extracts relevant data about it.
  2. MajesticThe previous tools I have mentioned is all about on-page SEO. When it comes to off-page-optimization (i.e. links) you need a different tool. For link analysis I generally use Majestic and it’s a very effective tool.
  3. SEMrushSEMrush is a competitor analysis tools. With this tools you can get a very good snapshot of a site’s performance in search results, and compare that to those of its rivals.

22. Mike Blumenthal – Founding Partner at GetFiveStars & Co-founder of LocalU

  1. Moz local
  2. Whitespark
  3. GetFiveStars

23. Sean Si – VP of Growth and Marketing for Pandora Labs . He is a motivational speaker in the morning and an SEO and analytics guy at night.

Here are my recommendations:

  1. SEMRush – It’s just the best tool for competitive SEO out there. And SEO by nature is competitive. After all, it’s a zero-sum game with only 10 results on the first page.
  2. AccuRanker – Hands-down the fastest rank tracking tool. Very easy to use and pulls data as you please.
  3. Screaming Frog – It’s the shiznit. Everything on site SEO and technical SEO can start and end with screaming frog. Try it.

Bonus: It’s not directly an SEO tool but Qeryz has helped me know which pieces of content my audience loves to read and share. If your SEO strategy is content-centric like mine, that’s very important.

24. Nathan Thomas – Owner of Income bully

My recommendations are probably a bit different than most. I’ve had a lot of experience with both organic SEO and local SEO. People that don’t know the ins and outs probably think they are the same, but they can be very different. After working with countless clients when I ran an agency, I’ve been very familiar with local SEO.

Here are my recommendations:

  1. SERPwoo– This isn’t going to help you get rankings at all. It’s not going to uncover hidden, profitable keywords, but it will help you understand the movement of the search results. As long as you properly analyze the results, you can tell what is working for who, and you can also pick up on any algorithm changes by keeping a close look on the SERPwoo results. The data revealed inside SERPwoo, is pretty intense and can be overwhelming for beginners. Don’t be scared though, it’s an amazing tool.
  2. Long Tail Pro– This is a more popular, and common tool used by most people doing SEO. It’s a great tool that allows you to look for keyword data like search traffic, domain and page authority of your competitors, it also allows you to judge the competition before you decide on going for a specific keyword.
  3. AnswerThePublic– This is my favorite tool, and best of all, it’s free! It’s kind of like a keyword research tool, but it helps you generate content ideas based on a seed keyword. Using this tool you can build topic relevance across a domain which can be a necessity in SEO. I use this both for local and organic SEO.

25. Rick Ramos – Chief Marketing Officer at HealthJoy

  1. Buzzsumo
  2. Freshkey
  3. Spyfu

26. Nick Eubanks

  1. Team Explorer
  2. Sentinel
  3. SEMRush

27. Steve Wiideman – President at Wiideman Consulting Group

  1. Moz
  2. Semrush
  3. Botify
  4. Ahrefs

28. Marko Saric – Advisor and blogger at HowToMakeMyBlog

  1. Google search console
  2. Google amp plugin for WordPress
  3. Yoast SEO plugin for WordPress

29. Matthew Barby– Global Head of Growth & SEO at Hubspot

  1. Ahrefs
  2. AccuRanker
  3. LumanuApp(in beta)

30. Venchito Tampon – Founder of SharpRocket

  1. Bandmentions
  2. Semrush

31. Laura Lippay- Organic Search & Technical Optimization Lead for Netflix

  1. Getstat
  2. Google Structured Data Tester
  3. Chrome Dev Tools

32. Dennis Seymour- Digital Marketing Manager & Founder of Leapfroggr

  1. Google Search Console
  2. Screaming Frog
  3. Market Samurai

33. Cam Garrant – SEO & Inbound Marketing Specialist at Repsly

Key SEO tools in our stack are:

  1. SEM Rush
  2. ahrefs
  3. Screamingfrog

34. John Short – Creative Marketer at Workable

We use,

  1. Moz– Within Moz we love open site explorer & crawl test
  2. SEMRushand
  3. Our own analytics

35. Casandra Campbell Internet Marketer, Growth at Shopify

  1. Keyword Planner(search volume)
  2. Ahrefs(competitor’s keywords) and
  3. Search Console

36. Jacob King – {White|Grey|Black} Hat SEO Blog

  2. scrapebox, and
  3. My brain

37. Jomer B. Gregorio – Founder of Digital Marketing Philippines and CJG Digital Marketing

  1. SEMRush
  2. Moz
  3. SEOProfiler

Wrapping Up The Best SEO Tools Expert Round-Up

Huge thanks to all SEO experts from bottom of my heart who contributed to this article.

Just to recap, here are the top results once again:

#1:  SEMrush – (17 recommendations)

#2: Screaming Frog – (10 recommendations)

#3: Google Search Console and Moz tied with – (9 recommendations)

#4: Ahrefs – (8 recommendations)

#5: Majestic SEO and BuzzSumo tied with- (4 recommendations)

Please share this, if you deem it worthy!

What are your favourite SEO tools for 2016? Let me know below in the comments.

Source :

SoftwareSuggest empowers businesses to discover top business software and service partners. Our software experts list, review, compare and offer a free consultation to help businesses find the right software and service solutions as per their requirement. We have helped 500,000+ businesses get the right software and services globally. Get a free consultation today!

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