Mobile applications are undoubtedly one of the best ways to build your digital presence, connect to the digital world, and build a business online.
The mobile app market is expected to generate revenue of more than $250 billion by 2022, proving the depth and size of this market.
The success of an application can depend upon various factors like ease of use, functionality, speed, design, etc. But Mobile App Design is one of the vital factors, which if gone wrong, can ruin the entire user experience.
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Therefore, below are the 5 proven color scheme trends in mobile app design that are not only trendy but are suitable for any mobile app idea.
Top 5 Color Scheme Trends in Mobile App Design
1. Simple User Interface
Every user has a different taste and choice when it comes to using an application. However, in many cases, users don’t have an opportunity. For example, applications that serve a specific purpose for a particular audience.
Applications like management software or field service apps are a part of users’ daily work and irrespective of the mobile app design, the users have to use it.
If you are developing a System of Record (SoR) application, you should stick to a simple user interface. You can use simple, low saturation colors that don’t pop out. You can also limit your choice to black, white, and gray tones.
However, pastel colors are the ideal mobile app design choice for such applications. This way, you make the application attractive but simple and easy-to-use.
2. High-Contrast Gradients
The trend of bright UI color schemes with high contrast colors is relatively newer and was introduced earlier this decade.
This mobile app color schemes are ideal for applications that are developed solely for entertainment purposes or have a specific call to action.
Music players, games, photo editors, etc. have certain buttons and options that need to be visible. Bright colors like red, orange, bright green, etc. are ideal for fulfilling this purpose.
High-contrast gradients can also be used for mobile app design of applications that have premium or important content. Bright colors make it easier to grab the attention of users and navigate them to premium, more important content.
A specific call to action buttons like Buy, Play, Confirm, etc. should necessarily have a bright color background to make it easy for the user to notice and take the desired action.
3. Fresh and Focused Color Palette
This color scheme trends in mobile app design are one of the most popular and widely used in applications for all purposes.
In a focused app design color scheme, colors are used minimally, and more white space is provided. This makes the user interface look clean and soothing.
However, using minimal colors, by no means, mean a monochrome color scheme. You can use a variety of colors, but only to a limited extent and if they fulfill a purpose.
The use of too many, pointless colors can spoil the user experience. Minimal color usage, on the other hand, makes the mobile app design simple and makes it easy for the user to differentiate between various elements.
Moreover, even if you choose a focused color scheme for mobile app, you can experiment with multiple shades and tints of a single color.
4. Easy and Creative Navigational buttons
If you are developing an app that encompasses a lot of icons, buttons, or navigation options, you need to choose a mobile app design option that portrays and presents the significance of all icons.
If your app provides multiple functionalities, it ought to have various navigational buttons of equal importance.
However, it can be a challenging task to show the equal significance of all the functional icons in a single app.
If a few icons are highlighted, and others are not, the users will not be able to distinguish between different functionalities.
On the other hand, if all icons are highlighted, it can make the app look clumsy. Therefore, for each icon, you need to use discreet bright colors to differentiate their purpose and functionality.
Also, Read: Top 14 Cross-Platform App Development Tools
5. mSubtle color Less Noticeable Shadows
Subtle Shadows is another new trend in the mobile app design industry and has gained remarkable popularity because of its subtle but beautiful design effects.
Although shadows have been around for a while, all of them were monochrome. With the introduction of colored shadows, the icons can be made more discreet or recognizable.
This color scheme for the mobile app comes in handy when the app requires a lot of icons, but the space is too limited to write the functionality of every icon or button.
With the help of shadows with muted colors, you can differentiate the design of lesser-known icons, making it possible for the user to identify them without a description.
Moreover, with the help of subtle colored shadows, you create a 3-D effect that looks visually stunning.
Subtle colors like light blue and light pink are ideal for this purpose. However, this design option is only applicable if the icon has a muted background.