Customer Purchase Insights For Applicant Tracking System


Bhavesh Koladiya

Senior editor

Parul Saxena

Chief editor

Last updated: January 28, 2021


Oorwin : No. 1 In Applicant Tracking Software

SoftwareSuggest is an online platform exclusively dedicated towards Business Software Discovery and Recommendation. We analyze every aspect of the software trends for the customers so that they can purchase the best software from hundreds of such products thronging the market. Since we value the satisfaction of our customers highly, we analyze their requirements with extensive research, and ultimately compile our observations and conclusions in the form of a Report.

Here is an exhaustive Research Report on the “Customer Purchase Insights For Applicant Tracking System”. The following are the conclusive findings of our Research Report which has been prepared after analyzing 7000+ ATS Software buyers.

Looking for Applicant Tracking System? Check out SoftwareSuggest’s list of the best Applicant Tracking System solutions.

Key Findings

  • Most ATS Software buyers are from: New Delhi: 20.5%, followed by Maharashtra: 19.9% and then Karnataka: 18.7%
  • Requirement for Web-based software is more than Installation-based software; the former aggregating a whopping 79.3%
  • The Budget preferred by a majority of customers is in the range of INR 1,00,000-1,50,000.
  • Just 11.03% percent of the Customers prefer Local Vendors for buying ATS Software for their business.

Let us have a detailed look at the figures as per our research results.

Geographical Spread Of Applicant Tracking System Software Buyers: 

We found that 20.5% of ATS Software buyers are from New Delhi, followed by 19.9% from Maharashtra and 18.7% from Karnataka. Rest of the sections in the Graph is shared by other States.

Industry-Wise Spread Of ATS Software Buyers: 

When it comes to Industry-wise data, the highest number of enquiry for an ATS Software comes from Consulting/Recruitment Firms, followed by the Software/IT Industry.

Preferred Deployment Type: Installation-based Vs. Web-based Software:

When it comes to choosing between Installation-based and Web-based Software, 79.3% of the total customers preferred to buy the ATS Software which is Web/Online-based. This is followed by 11.2% customers who preferred to buy the ATS Software which offers both – Installation-based deployment and Web-based deployment. This clearly shows that as far as Applicant Tracking System is concerned, not many are open to buying just the Installation-based solution.

The Estimated Budget Preference (in INR) Of The Customers:

Around 46.4% of the total customers preferred to buy their required Applicant Tracking System Solution in the Budget range of INR 1,00,000 – 1,50,000. This is followed by 13.3% of customers, who preferred the Budget range of INR 0 – 30,000. The percentage of customers decreases gradually as the Budget range increases and this is clearly demonstrated in the Graph above.

Users Preferred Location For Buying ATS Software:

Just 11.03% of the Companies/Customers prefer buying ATS Software from the Local Vendors, while the remaining 86.77% of Companies opted to buy their required software from vendors who have a Pan-India presence. This showed that the Credibility Factor of prominent software vendors, who operate across India, was higher!

All the above-mentioned facts and statistics have been collected by the SoftwareSuggest Team.  

We welcome your valuable thoughts or suggestions in the Comment section below. You can also find a list of ATS Software here.


Bhavesh Koladiya is a software analyst at SoftwareSuggest and marketing executive at CallHippo. He is passionate about CRM, accounting, live chat, real estate, eCommerce platform and all things digital. When not working, you can find him either listening to Music or reading Tech stuff.

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