Things to Consider Before Developing Ecommerce Website

Anchal Ahuja

Anchal Ahuja

Senior editor

Parul Saxena

Chief editor

Last updated: September 10, 2021

The internet has transformed our way of living. Many necessary offline activities are now fulfilled online only with fewer efforts and save time and money for many users. When it comes to developing an e-commerce Website, the advantages are powerful, with great business revenue and ease of shopping. As high as 75% of the US population prefers to buy from e-commerce websites only.

Further, the power of e-commerce websites is leveraged to the full potential as there are already more than 12 million e-commerce websites in the world. Thus, it is not only about developing your e-commerce website, as businesses need to take care of the emerging trends in e-commerce website creation.

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The good news is that only a few over one million-commerce website manage to sell more than $1000 per year. Thus, your business has ample space to generate online profits using an e-commerce website as a tool. The growth of the e-commerce industry is projected at an all-time high, with the industry growing at 23% per year.

Thus it takes no hard time to understand that the entire responsibility comes to the website creators who build the e-commerce website. Taking care of certain things is highly helpful in managing the entire process of e-commerce in your way.

Top things to consider before developing an e-commerce website:

Last year, businesses lost more than $756 billion due to poor e-commerce websites. Thus, having a business idea and realizing the dream of an e-commerce website is not sufficient. It comes to effective developing an e-commerce Website domain and high-end optimization to manage things in a profitable way. Thus, before jumping into the markets and starting to create an e-commerce website, any business should take care of the following crucial points:

1. Understand your business requirements

An e-commerce website is a tool, and hence the functionality of an e-commerce tool starts with the understanding of your business requirements. Thus, the first step in developing an e-commerce website starts with a deep understanding of the customers and the main services. It is important for any business to design, develop, and implement the e-commerce strategy only after making a detailed note of the website’s results.

Identifying your products, their market value, and offering different services to a wide range of customers under one roof can be some of the business requirements to keep on priority. Understanding the demographics and related business trends is crucial to understand the overcome your challenges.

2. Get the best team for your e-commerce requirements

After having a clear idea of the e-commerce requirements, it all comes to the shoulders of the development team to realize these business needs. Many times different e-commerce businesses don’t have a dedicated website development team.

It is best to outsource the e-commerce website creation to a website development agency that has a dedicated team of professionals.

Get the best team for your e-commerce requirements-compressed

The best website development team can handle the different features like database compatibility, integration of CRM solutions, and ERP software. Any high-performance e-commerce website is incomplete without a robust backend strategy that is helpful for easy administration.

It is easy for the professional e-commerce website team to offer multiple marketing tools like social media websites, promotional tools, email, analytics tools, etc.

3. Go for e-commerce website builders

The best website builder facilitates the process of creating an e-commerce website. Many times website development team consider different options in the website builders before selecting their partner in the business. The top options include Shopify, Wix, BigCommerce, Weebly, and Magento.

It is easy to create a scalable website store from Shopify. It further offers integration with different social media websites like Facebook, Instagram, etc. Wix is an ideal website builder for small businesses and startups and comes in more than 510 options in templates. BigCommerce and Weebly are other highly powerful options in the website builders for your e-commerce website. Magento comes as one of the favorites of many e-commerce website developers.

4. Select the correct e-commerce website hosting platform

The success of your e-commerce website is based on the right selection of its hosting platform. The server and domain, together with the hosting platform, are the essentials for any high-performing e-commerce website. It is recommended to go for the high-quality services of any website hosting platform over the cost savings.

The server should offer great speeds with magnificent uptime ratios. You can go through the uptime records of the previously hosted websites. The servers should be highly scalable, offer exemplary security, and support features to all e-commerce websites. 

5. Select the correct theme for your e-commerce website

E-commerce business is all about offering the best user experience to a wide audience. Thus, it is crucial to take care of the selection of themes or templates for your website. Going for the template-based development of the e-commerce website reduces the coding requirements that are beneficial for different businesses.

Making the correct decision in template selection is all about testing different templates and going for the one with the best overall looks and highlighted features.

6. Adding different features to your e-commerce website

Making your e-commerce website flavorful is never easy as it can be with the top-class and exclusive features for the users. It all starts from the homepage style features and goes up to the selection of the best matching template. The simple and guided navigation of your e-commerce website works as an unpaid advocate for your services. Thus, any navigation menu should have all the required categories for users’ facilities.

addition ecommerce features

The UI/UX design should be appealing and goes well with the overall brand communication strategy. The selection of the text size, font colors, theme color, images, and positioning of the products on the webpage are some of the small but powerful points to consider while developing your e-commerce website.

7. Creating informative product pages

The next step after template customization is the product information. Any customer will buy your product only after a careful look at its features, details, and price. Thus, products should never be left alone and must offer all required information on one page only. The product descriptions should include different ideas and offer over-the-top solutions to the traditional product information pages.

8. Offering options in payment methods

Payment options are the route through which different customers will pay you for the products and services on the e-commerce website. Thus, any business should offer multiple choices in payment options that are helpful for global customers.

Many businesses select payment gateway services for their customers, while others go for credit card payment options. The integration of the credit card payment to the e-commerce website further helps the customers as they don’t have to leave the page to complete the transaction. Many businesses take it to the next level by integrating the logistics service on e-commerce. 

9. Testing e-commerce website

It is crucial to test your e-commerce website before making it live. It is a final run test for the e-commerce development team. This test includes a thorough evaluation of the different parameters like the payment methods and checkout process. It is achieved by ordering and refunding the product. Your e-commerce website should be compatible with different leading browsers and should offer clean and elaborative designs.

All these testing of the features and functionality of the newly created e-commerce website should take the customer requirements on priority. Many times testing teams create a testing strategy from the viewpoint of the customer only to find the best areas of improvement.

testing
Source: cdn-gcp.marutitech.com

10. Optimized e-commerce website performance and security

Any e-commerce website should have SSL encryption for the best data encryption. Cybersecurity is a hot topic globally. Thus, while creating your e-commerce website, you can’t ignore the best security features that are useful for your customers. Further, it is crucial for e-commerce website developers to reduce the downtimes of their services. The addition of the JavaScript and CSS resource files in a single file adds to the optimized e-commerce website performance.

11. Mobile compatibility

A great chunk of online buying and selling is achieved using mobile devices only. Thus, it is equally important to make your e-commerce website highly mobile-friendly. It is almost impossible to imagine the success of any e-commerce website without considering the revenues from mobile device-based customers. Thus, it is crucial to make your e-commerce website efficient for mobile devices.

Wrapping up

The e-commerce industry is booming like never before as many shoppers prefer to buy at odd times while staying at their place only. Any business can seek the help of the e-commerce web development strategies mentioned above to eliminate the basic bottlenecks in the industry. It all includes understanding the business requirements, optimizing the website content, and offering the best services to attract customers. 

Any e-commerce website should have a deadly combination of user-friendly interfaces for different smart devices, high-resolution visual content, offers user reviews, and should be mobile friendly. The leading web development agencies in India take care of the different business requirements and are the best sources of correct planning, precise execution, and profitable optimization of the e-commerce website.

Anchal Ahuja
Skilled in writing stellar business plans, also know how to craft a slogan or a marketing piece that gets results. I provide subject matter expertise to acquisition consulting projects, ensuring excellence in technical performance and always eager to travel, learn and educate through exceptional word crafting.

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