Top 20 Digital Marketing Interview Questions and Answers



Senior editor

Parul Saxena

Chief editor

Last updated: May 21, 2021

Are you serious about making it big in the digital marketing field? Have you landed your dream job interview in a top-ranked digital marketing company? If the answer to these questions is yes, then you need to start preparing for your ‘make or break’ interview!

Looking for Digital Marketing Companies? Check out SoftwareSuggest’s list of the best digital marketing companies in India.

You need to be aware of the most common Digital Marketing Interview Questions for Freshers so that you can build a positive impression on the interview panel. If you have studied some digital marketing interview questions for freshers, you will undoubtedly be able to crack the code and grab the job opportunity.

While most freshers do want to put in their best, they are often clueless about where to start the preparation and how to go about it. To make the process a bit simpler, we have put together a list of the most common digital marketing interview questions for freshers and the possible answers that could be given.

List of Top 20 Digital Marketing Interview Questions and Answers

1. How would you explain the concept of digital marketing?

Definitely one of the most asked of all digital marketing interview questions 2019, you would need to be prepared with the basic definition of the term. You could mention that digital marketing is the process of reaching out to customers through digital media channels such as emails, messages, social networks or mobile devices.

2. What are the various ways in which you could categorize digital marketing activities?

Digital marketing can be categorized in two ways – inbound and outbound marketing.

3. Why do you want to be a part of the digital marketing industry?

While answers for this could vary, it would be a good idea to highlight that the digital marketing industry is undergoing a huge growth spurt, and you are keen to contribute to this stimulating field. 

4. What is meant by SEO? 

SEO stands for search engine optimization. It is a collection of strategies and techniques that will increase visitors to a website by giving out high-ranking placements in the results page of online searches.

5.What are the various types of SEO?

There are two broad classifications to search engine optimization that are on-page and off-page optimization. While on-page SEO refers to a series of changes made to the internal website to increase traffic, off-page SEO includes activities that are outside the working website’s pages.

6. Are you up-to-date with the latest digital marketing news and trends?

One of the most popular Digital Marketing Interview Questions for Freshers, it is important to answer this one confidently. You need to express that you are updated with the latest trends through blogs, podcasts, webinars, articles, and books. You must be aware of all the latest resources and websites so that you can give specific examples if asked.

7. Are you aware of some latest digital marketing tools that can help organizations in multiple ways?

There are many innovative digital marketing tools available such as Google Analytics, RankWatch, Alexa Ranking, SEMRush and MailChimp. These are all user-friendly, intuitive and easily navigable tools that can help managers in all operations of digital marketing.

8. What is the basic difference between branding and direct marketing?

In branding, a marketer needs to expose his brand on applications and websites with mass reach. However, in direct marketing the advertiser is interested in communicating with the target audience and informing them about campaigns or promotions.

9. Do you feel digital marketing will completely replace traditional marketing practices in the future?

One of the popular digital marketing interview questions for freshers, traditional marketing has its own place and cannot be completely replaced or eliminated by digital marketing. Both the concepts are complementary to each other and can co-exist to provide an optimum return on investment to organizations.

10. How will your experience prove beneficial for our digital marketing business?

If you are passionate about the field of digital marketing, you need to let the interview panel know how you would be willing to contribute to team activities, give innovative ideas, and contribute to all vital bottom-line results.

11. Do you feel that nowadays online marketing is preferred to offline marketing?

Yes, with the explosion of the internet and related technologies, everyone is preferring to make online transactions. They are convenient, flexible and easy-to-manage, making them the best mode for all kinds of target audiences.

12. What is meant by a sitemap? Are you aware of the various types of sitemap?

A sitemap is a file where you provide complete information about your website pages, photos, videos, and other files. They are used by website designers for the planning and conceptualization of sites. There are two basic kinds of sitemap – HTML and XML sitemaps.

13. What are some novel steps that you would take to generate more traffic for a website?

There are many steps that can be taken to exponentially increase the traffic levels of any website. Some of them include optimizing the page so that it features topmost in all search engine rankings and managing relevant content on popular forums such as Quora. Companies can also run social media campaigns and update blogs on their websites for more lead generation.

14. Do you feel that using keywords can improve website rankings?

Yes, using carefully generated keywords can ensure that your website appears topmost in online searches. This will create a buzz around your product, and boost visibility among your target audiences.

15. How would you go about generating traffic for a website that is not getting enough hits?

It is important to plan a digital marketing strategy to propel web traffic towards your site. Focusing on search engine optimization, content marketing and running PPC ad campaigns are some ways that you can use to increase online visitors.

16. What is meant by responsive web design?

Responsive web design is used by digital marketers as it automatically adjusts the site of all site elements according to the size of the screen on which it is being viewed.

17. What do you understand by the term AMP?

AMP is a dynamic open-source initiative by Google that enables web publishers to exponentially multiply the website speed on mobile devices. This ensures that your customers get a smooth mobile experience and are not hassled by slow load times.

18. How can you use social media as a tool to generate traffic for your website?

Social media is a potent multi-faceted solution that can help any brand gain tremendous visibility and engage target audiences positively. You could create a social media calendar for events, post pictures and articles of your products and even hold online contests that will create publicity.

19. What is meant by the word ‘keyword’ in digital marketing? Is it important for SEO?

Keywords are specific phrases or catchwords that users enter in search engines to get information on a subject. The choice and frequency of keyword usage is the first aspect that will get your brand noticed in online searches, so they form a very important part of your digital marketing strategy.

20. What is meant by the term content marketing?

Content marketing is a concept that uses content to generate audience interest in a particular brand’s products or services.

It is important not to go into an interview unprepared. It will not do good to give forth a poor impression. So, go through these important digital marketing interview questions for freshers, and crack the interview with ease. After all, getting through the interview is just the beginning of the road – ahead lies a glorious career in the field of digital marketing!

Chanchal Soni is a Growth Hacker and CRO Specialist at Appitsimple. She has experience in digital marketing, social media, content strategy, and marketing communications. Lover of huskies, the ocean & Boston sports.

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