Setting up an eCommerce site is becoming simpler than ever, enabling many small businesses and individuals to run an eCommerce site from their homes. However, small businesses cannot afford to make mistakes when setting up an eCommerce site. In this light, we’ve compiled the most important do’s and don’ts of launching your own eCommerce site.
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1. Do your research before using an eCommerce platform
An option particularly attractive to small businesses and home-based businesses is to build an eCommerce site via a website builder. If you do decide to go that route, do your research so that you choose the right eCommerce platform. Look at a few website builder reviews before you put time and money into the project. Does the platform deliver pages quickly to customers? Does it ever timeout while processing payments? Can it handle a spike in traffic because one of your sales took off?
The ideal eCommerce platform makes it easy to serve the customer from the very start. For example, it already provides a variety of payment options and comes with a simple, secure checkout process.
2. Do make the site look good
Your website doesn’t need streaming multimedia and a glitzy design to impress visitors. What matters more are elements like readable text, easy navigation across the product directory, the ability to sort products by key features, high-quality images and product descriptions listing the information customers want to know the most. You also have to make sure that you double check for spelling or grammatical errors in the product descriptions and your website before thinking of picture resolution and which fonts to use.
1. Don’t assume they’ll find your site or products on their own
Building a website doesn’t mean it will be found by your potential customer base. Even if they land on your site, they’ll abandon it if they can’t find what they’re looking for.
One strategy to help people find both you and specific products is to use social media to promote your product, especially direct links to product pages, to those most interested in the item. This is also a way to promote your website in general.
Search engine optimization is essential, as well. Don’t just list the product with an SKU number. Give the product’s name, the manufacturer, the manufacturer’s serial number, and SKU number. Include descriptive terms in the title of the item to help it be found both in on-page searches and general online searches.
2. Don’t assume you’ll get it perfect the first time
While working with a good platform maximizes the odds that you’ve built your eCommerce business on a solid foundation, you still need to test your site to verify that it works. Fixing bugs is easier before you go live as compared to when you have a steady stream of traffic as it is less disruptive. Ensure that your user interface works on mobile devices as well as personal computers. Remember that you will probably need to test various marketing strategies as well to find which marketing channels work for building brand awareness and promoting specific products.
Launching an eCommerce site demands time, research and dedication. Focus on an attractive, functional website backed by good customer service, and you’ll have a solid foundation to start your business around.