Are you concerned about how your B2B operations are progressing? Have you been happy with recent results or does it appear that there is room for improvement? The chances are high that like many other business owners, you are looking for ways in which you can streamline operations without sacrificing in-house efficiency. This is why the majority of professional industry analysts recommend using a dedicated e-commerce platform.
However, it is also wise to take a look at some of the most pronounced benefits that you can expect to enjoy when making a decision. This will enable you to fully appreciate what is in store as well as to understand why paid subscriptions inevitably trump freeware.
Things You Should Know About E-Commerce Software
1. Flexible Packages
The global B2B community is expected to grow at a compound rate of 17.5 percent each year between 2020 and 2027 (1). Thus, it is clear that only the most modern solutions are needed in order to remain well ahead of the competitive curve.
One of the core concerns which therefore needs to be addressed involves choosing an e-commerce package that boasts a superior level of flexibility. From enterprise-level B2B firms to those which are already established, scalability is one of the keys to success.
Looking for ECommerce Software? Check out SoftwareSuggest’s list of the best eCommerce software solutions.
2. A User-Friendly Interface
While flexibility is obviously important, such an attribute would fall upon deaf ears if the system itself is nearly impossible to work with. Employees need to be provided with a streamlined source of interactivity if they wish to make changes on the fly.
Furthermore, modern e-commerce solutions should not require the knowledge of a rocket scientist. This is another way of saying that the most effective bundles on the market offer a user-friendly edge. Learning curves can be flattened and business operations will not be sacrificed during the initial transition process.
3. Targeted and Professional Customer Support Solutions
What happens in the event of a logistical problem involving international shipping? What are your options if you wish to upgrade a certain portion of the system? How easy is it to contact a customer support specialist?
The best B2B e-commerce platforms will offer you numerous means of help if you happen to have a question. These include live chat, a dedicated telephone number, and an e-mail address. It is also wise to select a provider which offers around-the-clock solutions, particularly if you are dealing with an international client base.
4. The Benefits of Cloud-Based Systems
Legacy e-commerce systems required a download in order to function fully. This was a problem for several reasons including
- It was often difficult to perform upgrades.
- Some downloads required a massive amount of memory.-
- Network failures could potentially cause important data to be lost.
- In-house security and firewalls were questionable at best.
Thankfully, we are now living in an era partially defined by the presence of cloud-based B2B e-commerce platform. Not only are these systems extremely redundant, but they have been equipped with the latest security protocols. Private and sensitive information will therefore remain protected at all times.
5. Headless Architecture
Headless architecture is commonly defined as a system that does not have a distinct front or back end. This is an excellent feature in terms of malleability, as changes can be made at the right times with little effort. Headless systems are also beneficial due to the fact that access is straightforward (for those who possess the proper credentials).
Information can be sent between different departments, and levels of in-house accountability will increase. This is why it is always good to work with an e-commerce solution associated with such an open-source architecture.
6. Branding Options
One topic that is rarely addressed when analyzing the top e-commerce solutions for B2B needs involves branding. We need to keep in mind that this software can also be used as a marketing tool. For example, branding should appear on invoices, email letterheads and individual website pages.
This will help to increase the awareness of your firm while simultaneously providing customers with a seamless interactive experience. If the bundle in question does not support unique branding options, it is normally good to look elsewhere.
These are some of the main metrics to address when choosing the best e-commerce software service for your needs. While price is an obvious variable, let us remember that cost correlates with quality. It is better to make a small initial investment in order to enjoy a much more robust ROI.
Still, make it a point to perform a fair amount of online research; there are many different platforms to choose from. Take a look at technical specifics as well as reviews from previous and current customers. These are the best ways to make a clear, concise and objective decision at the appropriate time.