7 Effective Email Marketing Strategies to Try in 2020



Senior editor

Parul Saxena

Chief editor

Last updated: May 21, 2021

In a marketing world dominated by social media, a question that many of us may ask is, ‘Is there still scope of email marketing’?

Well, the answer is yes. It is one of the key players in marketing campaigns that can still generate high ROI, provided you execute your campaigns optimally. Effective email marketing strategies are necessary to make your whole marketing efforts yield fruitful results.

You must be updated with the latest trends in order to reap maximum benefits from your tactics since whatever worked a decade back are invalid now.

Below, we have listed seven effective email marketing strategies to try in 2020. By implementing them, we can assure you that you will achieve an increase in your open rate as well as the click-through rate.

7 Effective Email Marketing Strategies

1. Develop personalized emails

Generic emails may not generate that much of a response. But when you personalize your messages, you add that emotional touch to your texts. A single address that begins with a name offers a satisfactory customer experience. One of the leading giants that use personalized messages as one of their effective email marketing strategies is Amazon.

When you approach an email provider, check with them if this option is present in their functionality. If yes, this tactic shall help you in getting better results from your campaigns. Personalized emails not only increase open rates but also lead to more conversions and revenue generation.

Other ways to customize emails include gathering as much information as possible about your customers during the signup process. Once you have all the required data, use a real reply-to id and an actual signature so that your texts seem authentic. These small steps go a long way in building that much-needed online connection with customers.

2. Build a database of segmented customers

Segmentation is another crucial step when you build effective email marketing strategies. Segmentation is because then, you can target your campaigns according to the selected buyer base. A simple CRM software can do the entire segmentation process.

Now, if you send generic emails to all your email subscribers & newsletters, it just ends up spamming the email boxes of your receivers. But when you divide your customers, you get increased open rates, revenue, leads, and transactions. So, how can you carry out segmentation?

To get started, you can segment by industry, when you offer your products or services to individual businesses. Another way is to sectionalize via company size and annual revenue – a type of marketing that is called account-based marketing and is known to multiply response rates. The last method is to segment by sales cycle.

For instance, people in the earlier stages of the sales cycle will be more responsive to learn more about the company. Still, those in the later stages may be more interested in product webinars or free trial offers.

3. Ensure that your emails are mobile-friendly

This is, of course, a no-brainer. To ensure that you are implementing effective email marketing strategies, you should ensure that the emails are optimized to be read on mobile devices, considering that almost everyone uses smartphones to access their mailbox.

You can achieve this by investing in responsive email design (RED), a function that is provided by almost all leading email service providers. Again, ensure that your subject lines and headers are short.

If your email has CTAs, you should note if they are large enough and actionable. Finally, test your email templates to decide if you further need to enhance the performance of your campaign.

Also, Read: 7 Tips to Write Eye-Catching Email Subject Lines

4. Go for automated email campaigns

Automated emails or trigger-based emails are sent out automatically and instantly after noting responses from user behavior. Some such examples are welcome, thank you, transactional, and order confirmation emails, among others. This category of emails is vital for generating higher open rates and click-through rates.

You can create trigger mails for account activation (when a user creates an account but is inactive for a specific span), winning back buyers, surprise or loyalty offers, etc.

Also, Read: WhatsApp Marketing Strategies: An Actionable Guide

5. Limit the frequency of emails

Have you ever wondered how many emails your customers receive daily? A lot! There is no definite number. So if you do not want your readers to be annoyed with your frequent email blasts, limit their frequency.

Else the texts will end up in their spam folder. People may have signed up for your offers, updates, and newsletters, but too many of such messages will leave them being annoyed.

6. Be creative

One of the most vital parts of effective email marketing strategies is the subject. It should be short and describe the entire gist of the email attractively. Some conventional methods involve making the sentence seem urgent, post a question, or challenge a common notion, belief. Here, you can also take the help of your segmented customer base to create customized, catchy headlines.

7. Be professional in your communication

Whenever you compose any email, make sure that it does not have any typos and grammar errors. These mistakes not only give a poor impression of your brand but also make your organization seem like a fraud.

First, plan and draft the outline, write a copy, and proofread it multiple times. And ensure that someone consistent in this activity creates the mails. The implementation of effective email marketing tools and strategies yields results. But since the market has evolved, you also need to update your approach toward email campaigns.

Chanchal Soni is a Growth Hacker and CRO Specialist at Appitsimple. She has experience in digital marketing, social media, content strategy, and marketing communications. Lover of huskies, the ocean & Boston sports.

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