10 Effective Talent Management Strategies in 2021

Supriya Saxena

Supriya Saxena

Senior editor

Parul Saxena

Chief editor

Last updated: July 8, 2021


Possible Work : No. 1 In Performance Management Software

Talent management includes everything you do to ensure your employees succeed at their job. While most company owners and top leaders know the relevance of talent management, they fail to implement it aptly. 

When you don’t manage talent in an organization, you can face impeded organizational productivity. Or worse, you’ll have no ready candidates to fill senior-level positions when they go vacant. 

Looking for Talent Management Software? Check out SoftwareSuggest’s list of the best talent management software solutions.

So, how can you make the best use of your human capital?

Here Are Some Effective Talent Management Strategies

1. Align your talent management efforts with organizational goals

It is critical to acknowledge that talent management is a pivotal part of organizational development. You need to have a clear understanding of your organization’s objectives and how talent management can contribute to it. 

When creating a talent management framework for your organization, determine the quality and quantity of talent you want for each business goal. 

For instance, if you’re planning to launch a new product in your company, you’ll need a powerful sales team to sell more products. Thus, you’ll need to get better salespeople on board to ensure your talent management aligns with company objectives.

2. Involve everyone

Talent management is not the sole responsibility of the HR team or top senior management. Depending upon your organizational structure, you might have dedicated talent managers, or the HRM team fulfilling the talent management requirements. 

Whoever is responsible for managing talent in your organization, make sure they’re not limited to discussing talent management strategies with top leaders in closed rooms. Talent managers should serve as active members and own parts of the process to achieve their talent management goals. However, this is not as easy as it sounds. 

The HR department and senior leadership need to work together and support each other. If the HR team comes up with new talent management strategies, top management should analyze the strategies and support them. They should provide them with the necessary resources, tools, and budget to execute what they’ve planned. 

Similarly, if the top management comes up with the idea, the HR team should be quick to devise a plan out of it. 

3. Create success profiles

The key to effective challenge management is to get the people on board. When there’s a requirement for recruitment, talent managers or the HR team should know exactly what they’re looking for. Here’s where the concept of success profiles comes into play. 

A success profile is a visual representation of how you want your ideal candidate to be. It’s like a buyer persona, where you make a hypothetical representation of your ideal customer. 

Creating success profiles allow you to quickly identify and compare competencies for the desired job performance. Here are a few elements of a success profile. 

  • Experience: The knowledge or expertise of a subject/skill by professional training or exposure to it. 
  • Strengths: The capability to stay motivated, do things regularly, and do them well. 
  • Ability: The potential or aptitude to perform as per the required standard.
  • Technical: The possession and demonstration of specific skills, knowledge, or qualifications.
  • Behaviors: The actions and activities required to provide effective job performance. 

4. Change your onboarding approach

Strategic onboarding should be a part of your talent management strategies, even if your talent management and HR teams are different. 

But, what is strategic onboarding? It is the process of making new hires accustomed to the cultural, social, and work environment of your organization. The key to effective talent management is to have an onboarding process that makes new recruits feel welcomed. 

Make sure your onboarding process is well-planned. Provide them a positive employee experience once they join your organization and focus on long-term engagement even after the employee has spent some time at the workplace. 

You can also elevate your onboarding process by including the following:

  • Highly interactive recruitment practices
  • Realistic job previews
  • Ensuring long term retention and engagement
  • Conduct regular employee reviews

Also Read: Step-by-Step Employee Onboarding Checklist for the HR Department

Regularly analyzing employee performance is the ultimate way to manage talent in an organization. An effective, well-defined talent management process consists of three steps. Let’s discuss them in brief. 

  • Review performance: Performance appraisal is one of the best opportunities for the HR team, managers, and employees to discuss goals, challenges, competencies, and development needs. Getting constant feedback makes sure your employees are performing to the best of their capabilities. 
  • Find underperforming employees: Appraisals also help managers and top leaders identify employees who are not performing well. Then, managers can take corrective action for the same. 
  • Make changes: After analyzing employee performance and documenting their history, managers and HR managers can implement talent management decisions like workforce rightsizing and restructuring. 

5. Set clear expectations

Employees need to be clear of what’s expected from them. When they know what to do, they have a better shot of meeting or even exceeding the expectations. You can assess them on job tasks, practical skills, or deadlines, but being clear on what’s needed is one of the key talent management strategies to follow. 

You can set clear expectations by writing a comprehensive job description. Your job description should include not only job tasks but also the abilities and skills required. You also need to continue setting expectations through frequent communication with new employees. 

6. Develop a robust performance management system

One of the essential talent management strategies is to have a strong performance management system in place. Create a policy that states how often an employee will get an appraisal. Twice a year is ideal for the first year and once annually thereafter. 

Develop your appraisal model based on the individual job description and mission & values of the company. Also, make sure to include a narrative of the employee’s strengths and weaknesses, and how they can do better. 

For example, if an employee isn’t performing, don’t say, “you’re not joining your job.” Instead, say, “You aren’t able to finish your work because you come late. If you show up on time, you’ll be easily able to achieve what’s expected of you.”

This actionable directive allows you to be clear on what the employee needs to deliver as per expectations. Don’t leave your employees wondering or guessing. 

7. Analyze employee data all-year long

Thanks to electronic management systems, collecting and analyzing employee data is easier than ever before. If you’re not using a Talent or HR management software system, you’ll soon be left behind. 

Using software solutions allow you to track employee metrics and analytics vital for the success of your employees and business. These systems align employees and employers with organizational goals and help employers make informed decisions. These decisions can be about promotions, raises, or any other employee management decision.

Not having a concrete analysis system can make your organization open to liability. Several companies faced legal action because they were not making the right employment decisions. You can avoid this by investing in a modern-day solution that helps you collect and analyze employee data. 

8. Provide training and mentoring

Companies should focus on providing ongoing training to their workforce. Some innovative organizations have taken a step further and are providing offsite training opportunities to their employees. 

If you haven’t already added training to your talent management strategies, consider creating an ongoing, industry-specific training system for your employees. Besides, focus on providing departmental and job-specific training. 

Investing in coaching your workforce will enhance their knowledge base, which will lead to increased productivity and efficiency. 

In addition to training, give enough attention to employee monitoring and guidance as well. Peer mentoring can have significant benefits for both new employees as well as veteran staff members. 

Also Read: Best Learning Management Software for Corporate Training

9. Succession planning

Succession planning should be a major element of your talent management strategies. Research suggests that having a formalized succession management process can reduce your turnover among high-performing employees by 50%. If your existing talent is well-engaged and productive, it can go a long way in determining the future growth of your company. 

But in order to do that, you’ll need to identify your high-performing employees, develop them, and make them ready to move upward through higher ranks. When choosing high-performance employees for succession planning, consider the following factors:

  • Career aspirations
  • Work experience
  • Past performance
  • Motivation
  • Willingness to give their best every day

Having a formal succession planning process can help you prepare for the future and cope better with changes in leadership positions. In addition to being an essential component, it is also a powerful driver of employee retention.

10. Communicate clearly and often

Lastly, make sure to establish a culture of collaboration and clear communication. If your employees are not performing as expected, the employers and managers should straight away point out their mistakes and tell them how to improve. 

And if someone performs well and exceeds expectations, there should be a culture of recognition and appreciation. It motivates the employees to give their best and perform better than others. 


Your employees are the most valuable asset of your organization. When you nurture their talent and train them as per your organizational objectives, you’ll get benefits in the long run. Follow the talent management strategies discussed above to ensure you’re making the best out of your human capital.

Supriya Saxena
A logophile by heart, Supriya loves to research and write about the latest technology and trends. She believes that writing is the best medium to influence people in a positive way and has 3+ years of writing experience.

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