Top 7 Email Marketing Software To Invest in 2021

Supriya Bajaj

Supriya Bajaj

Senior editor

Parul Saxena

Chief editor

Last updated: August 30, 2021

When it comes to marketing, we all believe in experimenting with new tools. However, email marketing is old but one of the most effective online marketing strategies for getting a high return on investment (ROI).

If we talk in numbers, every $1 you invest in email marketing, you can expect a return of $38.

Looking for Email Marketing Software? Check out SoftwareSuggest’s list of Best Email Marketing Software solutions.

But, what if you are not using it to its full potential or don’t have a good system in place? 

Unfortunately, you’re missing out on returning website visitors, if you do, your blog/ website/e-commerce store doesn’t have a good email marketing solution. Before moving to the top email marketing tools, let us understand the parameters to choose one. 

Choosing a Marketing Service

Now that we understand the impact of email marketing tools, the question arises, how to choose a good vendor. While some offer robust features, some have great payment plans, and some are user-friendly. 

But, how do you single out on a tool?        

Well, a software that lets you add email contacts in bulk, has automation features, an SMS sending facility, and detailed reporting can be your pick. You should also look for tools that offer customer segmentation options and online campaign management tools.

Let’s take a look at some of the most popular email marketing service solutions.  

1. MailChimp

Does the whole idea of email marketing and importing contacts feel like a tough task to you?

Well, you can cast aside all your worries with MailChimp Tool!

All you need to do is simply import them either from a file or by copy-pasting it. You can then organize your contacts, add tags, insert additional information, and review the outcome. When you need to add/ remove information or contacts, you can easily do that from the dashboard.

What’s more?

Mailchimp has a dedicated mobile application. This means you can access performance data and create landing pages and emails with just a few clicks. The main screen is focused on the email itself and is not cluttered with editing options.


Mailchimp’s price structure is based on the number of contacts you are planning to store. It also offers a flexible payment option called “Pay As You Go.”

The cheapest paid plan starts at $9.99/month, and you can store 500 contacts with it.

Note: Mailchimp doesn’t offer a free trial for any of its paid plans. Also, there is no money-back guarantee if you don’t like the product.

2. Constant Contact

One of the fastest-growing email marketing services, Constant Connect, is the perfect choice if you want access to unlimited emails. Interestingly, it has an easy-to-use interface and helps you manage your email templates, the marketing calendar, and much more.

Wait, there is more to it!

Easy tracking and reporting, built-in social media sharing tools, free image library, list segmentation, and Facebook ads integration are just a few tools provided by Constant Contact!

Its email Plus accounts also offer solutions like email automation, surveys & polls, coupons, online donations, drip email marketing campaigns, and subject line A/B testing.

But, how can you benefit from all these tools?

Well, you can send targeted emails to maximize your open rate. All these features make it worth a try!


Constant Contact provides a 60-day free trial (no credit card required). After that, you can start with as low as $20/month.

3. SendinBlue

Are you looking for a complete SMS and email marketing software for your business?

Well, SendinBlue tool is a perfect choice!

One of the fastest-growing email marketing solutions in Europe, it is super easy to use and lets you create highly engaging emails. Its simple drag and drop email editor is ideal for beginners who have little to zero experience in email marketing.

Does it offer any automation tools?

Yes, it has beginner-friendly marketing automation tools. You can use it to send transactional emails, create workflows, and segment users. Moreover, you can also select the best time to send bulk emails by leveraging SendinBlue’s AI algorithms.


Sendinblue officially offers four plans:

  1. Free
  2. Lite
  3. Premium
  4. Enterprise

Sendinblue’s cheapest plan starts at $25/month and lets you send out 10,000 emails.

4. Drip

Are you a blogger or digital marketer looking for a comprehensive email marketing platform?

With a wide range of marketing tools, personalization options, and sales funnels, Drip can fulfill all your email marketing needs. It even offers integration for all website builders, including WordPress and WooCommerce system.

Thus, allowing you to easily add pop-ups / opt-in signup forms and capture more leads. Moreover, with split testing features, smarter email segmenting, list groups, and a visual workflow builder, you can reach your targeted customers in no time.

Lastly, Drip includes live chat support, detailed courses, webinars, automation training, free guides, and excellent documentation.


Drip offers a free trial. Plans start from $49 / month, which includes all features and SMS notification functionality too.

5. ConvertKit

What if you could sell digital products from your email marketing platform?

Convertkit tool lets you do that and much more!

ConverKit’s unique suite of features allows you to easily offer content upgrades and incentives with your email signup forms. It also has auto-responders that allow you to send drip emails.

Moreover, you can easily segment subscribers into those interested in buying and those that have already purchased.

But, how does this benefit you in the long run?

Well, it helps you increase conversions with automated emails and personalize them. ConvertKit offers email-based support and boasts of an extensive knowledge base with some great learning material.


ConvertKit offers a 14-day free trial. Then the pricing starts from $29 per month. It even provides a 30-day refund policy.

6. AWeber

One of the oldest and popular marketing service providers, A weber offers a wide range of tools for SMEs and enterprises. Interestingly, getting started with AWeber tool is easy. You can connect it easily with most platforms, including WordPress.

What’s more?

You get access to ready-to-use HTML email templates, list autoresponders, a/b testing, and email tracking functionalities with detailed insights. But what if you get stuck using the platform? You need not worry!

AWeber offers support options via phone, email, live chat, and a vast library of how-tos and tutorials.


You can get a limited free plan for up to 500 subscribers. After that, the pricing starts from $19/month. It is suggested that you sign up for quarterly or annual plans and save even more.

7. ActiveCampaign

A modern email marketing service can more or less fulfill all your needs. But, what if a tool had a machine learning (ML) aspect in it? Sounds interesting. Right?

ActiveCampaign tool leverages the power of ML and lets you send good emails and create unique content.

Wait, there is more to it!

There’s no limit to emails you can send with any of their plans. The other exciting features include drag and drop design tools, opt-in forms, email, marketing automation tools, and social media integrations.

Wrapping Up

These were some of the tools that can streamline your marketing efforts. From onboarding new clients, keeping up with existing ones, selling products, and rope in partners, email marketing services can do it all.

List down your requirements, do your due analysis and then only invest in a tool. How has your email marketing experience been? We would love to read your experience in the comments below!

Supriya Bajaj
Supriya is a senior content writer with vast experience in writing about technology for various industries. Interactive, synergetic, and influential content is what she believes can make a positive difference in our daily lives!

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