Essential Business Software for starting a New Business

Parul Saxena

Parul Saxena

Senior editor

Parul Saxena

Chief editor

Last updated: August 4, 2021

Here’s a common mistake beginning entrepreneurs make. It’s not paying enough attention to maximizing their team’s productivity. That leads to a waste of time and effort. But it’s easily avoidable these days. You have a plethora of essential business software and services to make your team’s life easier. And most of them are free (or at least inexpensive) for newly created businesses!

The payoff is huge. Your team members will have more time to work on growing the business, improving the products or services, and achieving long-term goals.

Think of it this way. If you’re a student and you run low on time to finish that boring assignment (and you have more pressing things to deal with), should you drop everything and cram? No. Because why would you, if you can turn to WritePaper for help? In a nutshell, you’d free up time for things that matter more.

Tablet on top of white paper

So, which tools are a must-have for new businesses? Here are the top 6 suggestions.

Top Six Essential Business Software

1. Project Management: Trello

Trello is the king of project management tools. That’s mostly because its free version has plenty of handy features; it doesn’t feel limited or watered-down.

If you opt for it, expect to use Kanban-style boards with lists and cards to distribute tasks, make checklists, and manage deadlines. You can also use a board or a list to store essential information like contact details, helpful URLs or resources, etc.


  • Free
  • Paid plans start at $10 per user/month

Alternatives to Trello

  • Asana
  • JIRA
  • Zoho Projects
  • Basecamp
  • Airtable

2. Document Management: Google Workspace (AKA G Suite)

This is another go-to option for most businesses. That’s because it includes Google Drive for cloud storage, Google Docs, Spreadsheets, and Slides. (That’s not even to mention Google Forms, Gmail, and Google Calendar). It’s hard to imagine a person or business who’s never had to use one of these tools.

With Google Workspace, you’ll have everything in one ecosystem, seamlessly interconnected. Plus, Google Drive has a 15GB free storage per account to offer you (OneDrive comes with 5GB, Dropbox – with only 2GB). And, there’ll be no learning curve for your teammates to worry about!


  • Free
  • Paid plans start at $6 per user/month

Alternatives to Google Workspace

  • Microsoft 365 (Office Online + OneDrive)
  • Dropbox
  • LibreOffice

3. Customer Relationship Management: HubSpot

Yes, a good CRM at a $0 price tag exists – it’s HubSpot. But what makes it good, you might wonder? For starters, it suits a variety of end goals. It can be a workspace for customer service teams, business owners, salespeople, and marketers alike.

Plus, HubSpot offers plenty of features: help desk and ticketing, email templates, live chat, chatbots, and contact management, to name a few. Yes, all that comes in one free-of-charge package!

What’s more, the free version works for up to 1 million contacts. And you won’t even be limited in the number of users or amount of data at all.


  • Free
  • Paid plans start at $45 per month

Alternatives to HubSpot

4. Accounting: Wave

Wave has two tools to offer you: Accounting and Invoices. Their names are pretty self-explanatory. Wave Accounting is there to help you deal with all things related to bookkeeping. Wave Invoice allows creating and managing your invoices in one place.

Wave Accounting has an outstanding set of features for a completely free tool. You can connect your bank account, manage your taxes, generate detailed financial reports, and more.

And, most importantly, the learning curve isn’t steep at all. It’s ridiculous how easy it is to start working with Wave!



Alternatives to Wave

  • QuickBooks
  • FreshBooks
  • Xero

5. Website Creation: Wix

Any serious business needs a website. The good news is, you don’t have to hire a development company to create one. Instead, you can use Wix and its hundreds of templates to make a simple landing page or a full-fledged online store.

What’s more, Wix takes care of hosting, so you’ll have one less headache. Plus, you don’t have to be a coder to build a website – it works like a constructor.

But, if you want a custom domain name, get ready to open your wallet – it’s available only in paid plans.


  • Free
  • paid plans start at $4.5 per month ($17 per month for plans with online payment processing)

Alternatives to Wix

  • Squarespace
  • WordPress
  • Shopify (suitable for eCommerce websites only)

6. Social Media Management: Buffer

If your business isn’t present on social media, how are you going to reach your potential customers? Everyone’s on social media these days.

Chances are, you’ll have to manage several social media accounts at once. This is where Buffer comes in: it allows scheduling posts even on Instagram and LinkedIn, cross-posting, and tracking your content’s performance across the board.


  • Free
  • Paid plans start at $15 per month

Alternatives to Buffer

  • Hootsuite
  • HubSpot
  • Sprout Social

Tips On Choosing the Right Tools for Your Business

While a certain tool can be the right match for most new businesses, yours may turn out to be an exception from the rule. So, here are 4 ways you can make sure this or that tool is the right fit in your particular case:

  • Determine the future workload for the tool. For example, how many tasks will you be adding to Trello or its alternative? Or, how many customers do you expect your CRM to handle?
  • Understand who is going to use it. How many people are going to need access to this tool? What are their preferences and habits?
  • Consider data migration and scalability capabilities. Your business is going to grow, and your tools should be ready to handle an increasing workload. Or, you should be able to switch to another, more suitable tool painlessly enough.
  • Plan for a trial period. Test a tool before you say, “We’re going to be using this one for the next couple of years.” Take note of its pros and cons – and make a commitment only if the perks outweigh the downsides.

Person using Laptop and Phone for Business Work

In Conclusion: 9 More Honorable Mentions

Don’t close the tab just yet! Nine more tools didn’t make the initial cut – but your business is very likely to profit from using them. Here’s a quick overview:

  1. Zapier (and its alternatives:; Workato; Microsoft Flow) – for task automation;
  2. Google Alerts (and its alternatives: HubSpot; Awario; Mention) – for social listening;
  3. Canva (and its alternatives: Crello; Piktochart; Visme; Adobe Creative Suite) – for graphic design;
  4. Moz (and its alternatives: Ahrefs; SEMrush; – for search engine optimization;
  5. Slack (and its alternatives: Flock; Discord; Microsoft Teams) – for team communication;
  6. Zoom (and its alternatives: Skype; Microsoft Teams; Google Meet) – for video conferences;
  7. Stripe (and its alternatives: PayPal; BrainTree; Amazon Pay) – for payment integration and processing;
  8. GoCo (and its alternatives: Freshteam; Workday; BambooHR) – for HR management;
  9. MailChimp (and its alternatives: Campaign Monitor; Moosend; Zoho Campaigns) – for email marketing.


Parul Saxena
Parul Saxena is a writer and editor with experience in various genres of writing in various industries. A content creator who loves to write on the latest technologies and their impact on businesses and everyday life.

Recent Posts

No posts found.


Please enter your comment!
Please enter your name here

Captcha loading...