Three Essential SEO Tools Every Business Should Use in 2021

Parul Saxena

Parul Saxena

Senior editor

Parul Saxena

Chief editor

Last updated: February 22, 2021

Depending on your niche, keeping up with SEO may feel like a never-ending race. SEO is very much a competition, and when you’re up against top players, you need to work twice as hard to get an edge. Your competitors may also be using tools that you aren’t, which could give them an advantage. 

However, you only need to use a few of them if you want to stand a chance against the best. In this article, we’re going to take a look at three essential SEO tools every business should use if they want to increase visibility in search engines.

Looking for SEO Software? Check out SoftwareSuggest’s list of the best SEO software solutions.

Three Essential SEO Software For Your Business

Screaming Frog

Screaming Frog is a website crawler and is recognized as one of the best in the industry. If you want to perform a full audit of your website, this is the tool to use. 

It can help you find missing meta keywords and page titles, missing meta descriptions, or large images that could be compressed. You’ll also be able to see errors in URLs or canonicals. Screaming Frog allows you to dive into your site’s architecture and do advanced things such as identifying pagination or international SEO implementation issues.

However, if you want to get an actual in-depth audit, we strongly suggest working with a real agency.  While you may be able to identify some issues on your own, only a professional team will be able to implement the proper solution, so you don’t end up in a never-ending circle of errors.

Google Analytics 

This is one of the most important tools for any webmaster, and the good news is that it’s free. Virtually all agencies use Google Analytics and a tool all business owners should master if they care about how their website performs on search engines. 

Google Analytics will allow you to view things such as penalties or fluctuations in traffic, among others. While there are more advanced tools out there, Google Analytics is all that you need if you want to start getting more insights into what people are doing on your site.

One of the most vital metrics that you’ll be able to gauge with Google Analytics is the bounce rate. This is the percentage of people who leave a page on your website immediately after they enter it. 

While this could be good on something like a contact page, it wouldn’t work for a home or product page. This could show incongruencies between your branding and marketing and your landing pages, which will eventually affect your conversion rates.

This is just one of the ways this tool could help you. Besides, it can also allow you to see the number of visitors to each page, where they came from, and trends in traffic. It also allows you to set up alerts so you can continuously monitor your site’s performance.


Google is placing more emphasis on site speed nowadays, and if you don’t know how fast yours is, chances are it could do much better. Webpagetest lets you enter the URL of any given page and not only see how it performs but how it stacks against the competition as well. A great tool if you want to improve your SEO performance and user experience.

If you are looking for great SEO tools to help you stand out of the pack and increase your rankings, these are all perfect options. When used correctly, these will allow you to improve your site’s quality of your site and hopefully move positions. When coupled with a strong content and branding strategy, who knows how far your site could go?

Tell us below which tools your site uses.

Parul Saxena
Parul Saxena is a writer and editor with experience in various genres of writing in various industries. A content creator who loves to write on the latest technologies and their impact on businesses and everyday life.

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