Website Optimization: Essential Things To Have On Your Website



Senior editor

Parul Saxena

Chief editor

Last updated: May 21, 2021

With everything going online nowadays, your website will become one of the first contact points of your target audience. As the first contact point, you have to make a good impression by making your website customer-friendly, as well as include all the information your audience needs. From design to information, here are some essential things you need to have on your website,

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Important Things for Your Website

1. Clear Description and Contact Details

When someone lands on your website, the first thing they usually look for is a description of what you do and who you are. This means that you have to clearly let them know your entity, background, products, and services. By doing this, you won’t only inform people of your website, but you also encourage them to linger longer and browse through.

On top of that, your target audience might want to try reaching you. Because of this, you need to make sure that you have the contact details provided. You can either add this as another webpage or add it in the footnotes of your homepage to make it easier to spot.

2. Detailed Information About Your Company

Once you have a visitor on your website, you’d want all your complete information right there. As much as possible, your customers should get almost all the basic information they need regarding your company, products, pricing, and such. Make sure that your customers can easily find this. Here is some information that you’d want to include,

  • A short history and background of the company
  • Talk about the owners of the company
  • List your reputable clients and some testimonials from customers
  • Make a detailed description with photos of your products and services
  • Add the prices in the product descriptions

3. Good Aesthetics

One thing is for sure: first impression matters. When someone lands on your website, the first thing they will see is how it looks. Because of this, one of the essential things you need to have on your website is good design and aesthetics.

In aesthetics and web design, your colors need to complement each other. On top of that, you should also make sure that the fonts on your website are consistent. This makes your website look more legitimate and well-thought. Moreover, make use of every space on your website, which also includes adding a website footer, where you can place important links and contact information.

4. Interesting and Useful Topics

With a website, you also want to provide your audience with something useful and informative that will keep them coming back to your website. This is what you call content creation. You can do this with a simple blog, podcast platforms, or social media. Content can be anything related to your products and current events that can help your target audience, as well as keep them interested.

For example, if you are selling gym products, then your content can be about “Places to Work Out in XXX City” or “What To Wear To The Gym On A Cold Day.” On the other hand, if your website is about food, you can write about several recipes or guides on where to buy the best ingredients. The content that you put on your website needs to be connected to your products while also being informative to your audience.

5. Clear Purpose or Direction

Website Optimization

Another essential thing you need to have on your website is a common theme, clear purpose, and clear direction. Just like a business, your website needs to have a vision. Don’t let your thoughts scatter around your website. At the same time, don’t put products that don’t connect with each other. Your website needs to be organized and intentional, with a clear purpose.

6. Security

You also need to put up some security measures on your website, especially if you are selling online. What you need is an SSL certificate, which will encrypt all types of communication happening between you and your customers, thus securing your customer’s credit card information, billing address, and contact details. Having an SSL Certificate will foster peace of mind among your customers when they provide you with their information.

7. Mobile-Friendly Features

Website Optimization

Because most people are on their phones nowadays, tablets and smartphones will contribute a huge chunk of web traffic to your website. On top of that, the number of smart devices just keeps growing each year. Thus, you need to make sure that your website is mobile-friendly to cater to this market.

More often than not, people search on their phones for products or information about a company since it’s the most convenient method of searching. For instance, if you are looking for somewhere to eat, you would usually pull up your phone at a mall and search for restaurants nearby. That’s where the mobile-friendly features of your website will come in handy.

8. Search Engine Optimization

If you want your website to be viewed by many people, you need to employ search engine optimization (SEO) techniques. By utilizing SEO, this will enable you to take certain steps to bump up your website in search engine results. Usually, when people try to look for something, they use a search engine to find it. Because of this, you need to be on top of the results.

By using certain keywords and links, you can catapult your website to the top. There are free SEO tools available that you can download on the internet to help you. With SEO, you don’t only optimize your website for the search engines, but you can also get statistics to see how well your campaigns and website are doing.

9. Clear Navigation

Being able to find things that you need easily is something that every customer looks for. With your website, make sure you have straight-to-the-point labels of webpages in your site such as FAQs, About, Contact, Products, Services, etc. Keep it as simple as possible so that it’s easy for your customers to understand.

10. Call-To-Action

Having a website is also about lead generation. To achieve lead generation, you need to have a clear and obvious calls-to-action (CTAs) on your website. CTAs are pieces of content on your website that will encourage or lead your audience to another step in the buyer’s process. Here are a few examples of some CTAs,

  • Sign Up: This CTA involves a sign-up button for a free trial, future event, or freebies.
  • Subscription: Subscriptions don’t mean making a commitment to buy something. Rather, it is an invitation to join the mailing list of the company to receive the latest news, updates, and promotions. This will create a relationship between you and the customer.
  • Learn More: This will prompt your clients to be more interested and get more information about a certain product or service. 


These essential things will help you run your business more effectively. Figuring out which things you need on your website isn’t always simple, but with this guide, you will know which points you should look for and add in your website. As a visitor on a website, what else would you want to see? What else do you need from the website? Whatever your answer is, include them on your website as well. 

Shrushti K. Chaware Works as a Digital Marketing Executive, at SoftwareSuggest. She is a Sports lover and always curious to explore new stuff. When she is not working hard at work, she can be found writing, reading or just wandering.

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