All You Need to Know – Gamification in Recruitment and Its Success Stories

Nikita Agarwal

Nikita Agarwal

Senior editor

Parul Saxena

Chief editor

Last updated: September 10, 2021

In an evolving job market, companies are trying different recruitment methods. Gamification in recruitment has lately gained mass appeal that allows organizations to evaluate not only experiences but assess a candidate’s behavioral patterns and skills.

Evaluations don’t always have to be humdrum and tedious. As more employers incorporate gamification in the recruitment process, we are now seeing a renewed focus on hiring across the globe.

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Businesses can engage candidates more thoroughly by infusing interactive quizzes, company-related quests, behavioral exams —  some of the gamification recruitment examples. Recruiting experts can gauge an applicant’s ingenuity, aptitude, and problem-solving skills by having them examine simulated work situations.

This blog talks about why you should incorporate gamification in your hiring process and how top companies are using it to attract top talents in the industry.

Gamified Recruitment: How It Gives SMEs & Large Enterprises an Edge

know gamification in recruiting

Gamification in hiring is smarter, more conversational, and integrates modern technology, helping you make a meaningful choice. You can improve the recruitment process through gamification, while also attracting several perks, such as the following:

1. Helps Recognize Suitable Skills

Companies may evaluate particular skill sets such as inventive thinking, creativity, and time management. This also speeds up the elimination process.

In addition to seeing the candidate’s skill set, employers may use gamification to analyze how effectively they may interact with colleagues.

2. Increases Candidate Engagement

Gamification is a clever and intriguing method of interviewing and screening potential candidates. Given its modern and dynamic fabric, it caters to the younger generation (more likely to be interviewed) and makes it engaging for them.

This also contributes to a healthy brand image. Additionally, companies can increase engagement for both employees and candidates through hackathons, gamification technologies, and referral programs.

3. Improves the Quality of Interviews

An interview is a stressful process for both the interviewer and the interviewee. However, by incorporating gamification in recruitment, you can make it simple.

You can use simulated scenarios to assess a candidate’s on-the-job performance. This can reveal one’s behavioral characteristics and skills while providing a vivid picture of the candidate’s industry knowledge.

Furthermore, the candidate will also get a fair idea of real challenges and expectations.

4. Helps Cut Short Lengthy Interviews

From sourcing the right candidate to interview(s), and finally onboarding — the entire recruitment process can get unnecessarily time-consuming.

Through gamified coding mechanisms, companies can reduce interview time and skip ahead lengthy processes.

How Can You Apply Gamification to Your Recruitment Process?

gamification play

There are several interesting gamification recruitment examples that you can incorporate. Here are some of the ways to give your interview process a gamified approach.

1. Employee Referrals

Gamification in recruitment may be used to encourage current workers to share open opportunities on social media. This would function similarly to an internal referral scheme, with the added benefit of reaching a much larger audience.

Gamifying employee referrals can increase employee engagement, resulting in fantastic new recruits, and provide a fun competition and reward system for your team.

Like the team at Betterworks, you can devise a point system for valid referrals that go through the recruiter screening stage of the process. Points are earned along the way,  with rewards awarded at the end of the year.

2. Leaderboards & Dashboards

Gamification in hiring can be carried out effectively through leaderboards and dashboards. These come with pre-determined goals and scoring sheets, making it much easier to identify the top applicants.

They also enable the tracking of recruiting progress as well as the recognition of top performers, resulting in healthy competition within the hiring team. You can install such games with the help of a buyer’s guide to recruitment software.

3. Virtual Sourcing of Candidates

Recruiters may use a variety of internet technologies to build interesting virtual job fairs that attract potential candidates.

Here’s an inspiring story of  Dominoes’s gamified headhunt. The company created a gaming app that allows anyone to learn and make pizzas. Folks with the highest scores in the game were eventually hired. Isn’t that interesting?

4. Progress Charts

You can use a real-time progress bar in your gamification process to see where each of the applicants stands in the recruiting process.

It should also be visible to each applicant to be motivated to advance to the next round.

Gamification in Recruitment: Success Stories & Beyond

There are plenty of real-life success stories of gamified recruitment. Many companies have tapped into the potential of game theory and dynamics, formulating intelligent gamified interview processes.

While using gamified techniques, there are mistakes to avoid during recruitment. Some of these inspiring stories of gamification in recruitment will help you identify those mistakes.

Here are some of those success stories.

1. My Marriott Hotel

My Marriott Hotel is a game hosted on Marriott Hotel’s career page on Facebook.

In this gamified technique, players are required to virtually run the hotel and do tasks that come up in reality.

After that, when they click the “Do it for Real” button, they are routed to the job application page.

As a consequence, Marriott receives high-quality leads, increasing its hiring rate and reinforcing its recruiting process.

2. Google Code Jam

Another great gamified recruitment example is that of Google.

For the last 12 years, Google has held a Google Code Jam software-writing competition to identify new talent to work for the firm.

The contest is purportedly a game in which developers and engineers compete for cash prizes of up to $50,000, but Google uses it as a means to attract potential employees with the proper abilities for the position and firm.

3. Siemens PlantVille

A wonderful example of gamification in HR is PlantVille, a famous Siemens game in which the player takes on the role of plant manager in the company’s manufacturing facility.

Siemens demonstrates the everyday tasks and responsibilities of the facility manager to the player, who is a prospective applicant, in this game. This offers the candidate an idea of the plant manager’s work duties.

Wrapping Up

Whether you are a small business or an established one, using gamification in hiring can take your recruitment process to a next level.

Its engaging techniques will help you attract the top talents in the industry while also creating a good brand image for your organization.

Nikita Agarwal
Nikita is a SaaS copywriter and content marketing expert with almost five years of experience. She creates engaging and high-quality content for businesses that want to see their Google search rankings surge. When she is not writing, she is busy following the search industry news to stay updated on all SEO tactics.

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