How Small Business Websites Can Make More Money

Nikunj Dudhat

Nikunj Dudhat

Senior editor

Parul Saxena

Chief editor

Last updated: October 6, 2021

When it comes to financing a small business, very few owners will turn down extra money! What some small business owners might not realize is there are additional ways to earn more income from their existing website.

Even small businesses that have physical stores instead of online stores can use their websites to earn extra money. If owners are strategic about their choices and use their website efficiently, they’ll soon be making more money.

Top 6 Ways Small Business Websites Can Make More Money

1. Start an online blog

Improving SEO is beneficial for any business because it allows them to rank higher on search engines, which increases the traffic to their website. Increased traffic to websites results in new customers, which results in more money.

One way to improve SEO is by creating an online blog. Posts should be relevant to the business and should utilize practices such as long-tail keywords and internal linking.

Also keyword density and average page load time are important factors to consider before starting a blog. Adding FAQ Schema is also considered a good practice, as it helps in solving queries of your audience.

Any business that is considering starting a blog should be prepared for the commitment. Blogs work best when a consistent schedule is used; a minimum of one post a week is a good starting point.

2. Run ads on the website

Ads are one of the most common ways to monetize a website. If a small business website is already generating a good amount of traffic, hosting ads could be worth it.

Some businesses don’t like using ads because they don’t have any control over what is shown in the ad. However, Google AdSense does give website owners more control over what ads appear.

Settings offered through Google AdSense allows website owners to block specific ads or kinds of ads from appearing on their website. So, if a family-friendly website doesn’t want ads related to alcohol on their site, Google AdSense can help.

3. Add affiliate links

Affiliate marketing, when done correctly, can bring in a sustainable amount of money. Affiliate links can be incorporated throughout a website.

Affiliate links look like any other URL or hyperlink, but they lead to another website that is selling a product. If someone clicks on that link and buys that product, the marketer gets a percentage of the profit.

Affiliate marketing works best when it can be naturally incorporated into a website. For example, a small business website that focuses on pet supplies might write a blog post about the top eight leases for dogs and use affiliate links throughout the post.

4. Utilize funnel pages

Small businesses that are selling online products or that are simply trying to gather email addresses of potential customers will benefit from utilizing funnel pages.

The idea behind funnel pages is that they guide users through a series of pages to get to the end goal. Many potential customers click away from a website before they actually purchase a product or provide their email address.

Pages builders such as ClickFunnels can help with this. What are the best parts of ClickFunnels? Well, it easily allows users to create page funnels. Plus, it also has built-in email marketing software.

5. Accept donations from visitors

Depending on the cause of the small business, some visitors may be willing to donate additional money to the business without making a purchase. Some small businesses incorporate a donation option onto their website.

For example, if a small business is interested in developing a new product but needs funds to do so, existing customers might be willing to donate money to go towards the cause.

Monetary donations are never a guarantee, but businesses that think they have a reason for donations should at least consider it. They should also take the time to thank anybody who provides a donation personally.

6. Create a mailing list

Small business owners should never underestimate the power of a mailing list. Mailing lists can be used to reach out to both existing and potential customers.

When a business has a mailing list, they can create email newsletters that help market new features or products of the business. Developing a mailing list and newsletter takes time, but it is worth the effort.

A good newsletter will engage existing and potential customers in a way that gets them excited about new products. Ideally, this newsletter will redirect the customers back to the site, and eventually lead them to make a purchase.

In summary

Small business owners that want to make more money have plenty of options available to further utilize their website.

However, they should choose strategies that make sense for their business. If they don’t have time to dedicate to running a blog or creating a newsletter, they might want to focus their efforts on another technique, such as creating funnel pages.

Nikunj Dudhat
A digital marketing and content curator at SoftwareSuggest, a software recommendation platform. I am passionate about Digital Marketing, and all things digital. Also interested in technology and innovation. In my spare time, enjoy playing cricket, and Badminton.

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