How to Design a Perfect Logo for Your Startup



Senior editor

Parul Saxena

Chief editor

Last updated: October 1, 2021

It is an undeniable fact that developing a strong brand identity is imperative for a business, considering the ever-growing competition, and changing marketing dynamics. 

But the real question is, how do you develop a strong brand identity for your startup? 

It is no secret that a well-designed logo helps your brand register in the minds of your target audience, thus developing your brand identity. This is because your logo is everywhere – may it be your products, ads, brochures, and website. Whether it’s on your merchandise, social media posts, various marketing campaigns, business cards, and so forth, your logo is seen absolutely everywhere and can be the ultimate go or no go decision for a lot of your business partners and/or clients. As it will play a huge role in your brand’s success, you should consider using professional logo creator tools such as the ones provided by for truly distinguishable designs. As a result, it serves as the face of your brand. 

logo examples

According to Finance Online, 65 percent of small businesses would pay up to $500 for a new logo. This means that due to the growing importance of a well-designed logo, many small businesses have started investing in a perfect logo design.

 Not sure how to get a good corporate logo designed for a lasting brand image? Read out some tips that can help you ace your logo game: 

Tip #1 Define Your Brand Identity Goals 

Like we discussed above, brand identity is closely linked with your corporate logo design. Therefore, the first step is to figure out what does your brand represents. Once you have a clear understanding of what your brand stands for, you can easily decide regarding the message that it will give out to your audience. 

For instance, Apple’s sleek logo design clearly exhibits a brand with innovation and class. Similarly, the logo for your startup should reflect your brand values. Wondering where to start from? Here are a couple of questions that you can ask yourself for defining your brand identity goals:

  • Why did you start your business?
  • What are your corporate values?
  • What is your Unique Selling Point?
  • How do you want your customers to define you?

The critical takeaway while defining the brand identity goals is to ensure that they are Specific, Measurable, Achievable, Realistic, and Timely (SMART). Below are some awesome tips that can help you achieve SMART brand identity goals

Tip #2 Look for Inspirations 

Deciding on logo design from scratch can be a tricky feat, especially if you’re running a startup. The best way to go about it is by researching online and studying some of the best logo designs from the industry. 

Besides this, you can also check out some of your competitors’ logos so that you can ensure that your design is unique and can help you stand out from the other players in the market. This will also give you a clear idea of what works best for your audience and what doesn’t, to avoid any mistakes. 

Tip #3 Choose Your Logo Style 

After the research part, the next step is to pick the most suitable style for your logo. Here’s how logos can be broadly classified into different styles. 

  • Handmade Logos 

Many startups opt for a handmade logo for adding a personal, human touch to their brand. So if you want to add an element of uniqueness to your perfect logo, you can go for a handmade logo for your business. 

The image below shows an example of how a handmade logo looks like. 


  • Minimalistic Logos

If you’re looking for a simple, clean, and perfect logo design, then you should go for a minimalistic logo design. This allows you to communicate how simple yet modern your brand is. For example, the brand Ultra has a simple, geometric logo. 

Minimalistic Logos

  • Fun and Quirky Logos 

Many brands with a young target audience opt for fun and quirky style logos so that their audience can relate to them well. Such logos can include creative illustrations, symbols, and colors. The image below shows an example of a creatively designed logo for The Crafting Cactus.  

Fun and Quirky Logos

Tip #4 Select the Right Colors for Your Logo 

It is no secret that colors play a vital role in branding, as colors have different meanings. This is because colors have mixed emotions and ideas associated with them. Research shows that some of the top colors used by brands in their logos are blue and red. 


Not sure which color to choose for the logo of your startup business? Here are a few tips and tricks that can help: 

  • Understand the influence of the selected color on your audience’s perceptions. For instance, brands associated with the environment often use a green-colored logo for relatability. 
  • It is not necessary to limit your logo to one color. You can experiment with 2-3 colors to highlight the different aspects of your brand. 
  • If you’re running a business globally, then you need to consider the symbolic value of the chosen colors, and how they are perceived in different cultures. 

Tip #5 Choose the Right Typography 

Typography is one of the most critical elements that can help your logo stand out in the minds of your target audience. Besides this, it also helps reflect your brand values. For instance, if you want your brand to depict a timeless and classic look, you should go for Serif fonts. 

On the other hand, if you want to achieve a more casual and relaxed look, then your go-to font type should be script fonts. 

Nevertheless, whichever typography you go for, remember the golden rule, which says simpler is better. 

Tip #6 Hire a Professional Designer 

Now that you’ve understood and considered all the essential design aspects, it is crucial to remember that your logo might fail to impress your audience if it wouldn’t have a professional look and finish. 

Especially when talking about startups, your audience might be quite dubious about the quality of your products. However, the good news is that perfect logo design can help create a lasting impact, and represent your brand as of high-quality.

As a result, the best way forward is to hire a designer to create a professional logo design that creatively tells your brand story. Nonetheless, the key is to remember that it is best to communicate your logo requirements well to the designer to avoid any rework. 

Tip #7 Ensure that Your Logo Design is Recognizable and Memorable 

By now, we know that a perfect logo contributes substantially to your business’s branding. For example, when we see golden arches, McDonald’s comes to our minds instantly. This is because the company’s logo has a distinct and powerful logo to set it apart from any other player in the market. 

Similarly, you need to get a logo designed, which not only reflects your brand values but is also easy to memorize and recognize for your target audience. This is because: 

  • A well-designed logo helps make a strong first impression. 
  • It invites prospects to get to know your business. 
  • It sets your brand apart from the competition. 
  • It helps foster brand loyalty. 

The Bottom Line 

We all know that when running a startup, there are lots of responsibilities that you need to take care of, like marketing, managing finances, budgeting, etc. Therefore, designing a logo on your own might require a considerable amount of time, effort, and edits. 

Moreover, it is essential to remember that there are no shortcuts to a well-designed logo. So, the best way to go about it is to rely on an expert.

SoftwareSuggest empowers businesses to discover top business software and service partners. Our software experts list, review, compare and offer a free consultation to help businesses find the right software and service solutions as per their requirement. We have helped 500,000+ businesses get the right software and services globally. Get a free consultation today!

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