How to Do Mobile App UI Design Like a Pro?


Priyanshi Khandelwal

Senior editor

Parul Saxena

Chief editor

Last updated: September 25, 2020

User’s expectations and needs are ever-changing. Businesses need to retain their customers, along with earning more customers each day. Therefore, the goal of a business is to offer an attractive, engaging, and easy-to-use app to the target user.

A fantastic, user-centric UI design is the key to mobile app success. Following these simple UI design tips, techniques, and trends, it is possible to create an amazing, user-centric mobile app experience and surge the business to new heights.

A crucial aspect of app design is to create not what we prefer, but what the customer prefers! The secret to mobile app success lies in its user interface (UI). UI is the most significant element of mobile app design. Following the best practices and trends in UI design can do wonders in creating a user-friendly app experience.

Tips and Tricks to Create the Best Mobile App UI Design

Design thinking revolves around serving the desired business purpose. The competition is fierce, and every business strives to design the app better. Thus, a flawless UI is the need of the hour! Here are the tips, tricks, and trends for accomplishing a mobile app UI design like a pro.

1. User-Centric Approach

UI design approach needs to be user-centric. That means the app UI design should focus on the specific category of users who would use it the most. For example, the target users for a mobile e-commerce app that sells baby products are parents of newborns!

For this, it is essential to create a target user persona. Leverage design thinking techniques of user-journey and emotion mapping through storytelling.

These techniques enable a step-by-step analysis of user behavior with the app and help achieve a user-friendly and user-centric UI design.

User centered Mobile App desgn Image

2. Intuitive Design

The mobile app should be easy to use and self-explanatory to the user. So, the main focus of UI design is simplicity. It must provide all the necessary details. Besides, it should not confuse users.

To achieve this, avoid excess details on a single screen of the UI. Ensure accommodating only the necessary features. Simplify complex elements and functionalities by adding details.

Mobile App Image

3. Appealing View

The app interface also needs to have a beautiful, pleasing, and comfortable view for the users. In mobile UI design, an additional consideration for an appealing look is that the UI should nicely fit into the small screen.

Prefer simple fonts and high-quality images as these are comfortable to the human eye and understandable to the human brain.

The color theme should match the business purpose and the target users as well. For example, an app that promotes environment-friendly products uses different shades of green color. Note that the color theme also varies for users from diverse cultural and demographic backgrounds. Designing the color scheme of the UI thus needs in-depth research.

Mobile App Image

4. Seek User Opinion and Feedback

Evaluate the features of the app UI design before deciding what elements to add, exclude, or improve based on user-friendliness. Now, how to determine if the app features are user-friendly or not?

For this, seek opinions and feedback from test users who match the specific target user persona. Request them to use and provide inputs, catch their pain points, and modify the features accordingly.

Leverage target user research, surveys, and beta testing to get detailed and accurate inputs on user opinions and feedback.

5. Follow Iterative Design Methodology

UI design is not a simple task. The process is a virtuous circle of events, including prototyping, testing, analyzing, and improving. After making the changes, the same series of steps starts again from prototyping and goes on. This cyclic process is called iterative design methodology.

Multiple iterations produce the best UI design. Make use of the feedback and opinions gathered to create routine improvements and release new versions at intervals, as needed.

Mobile App Methodology Image

6. Follow and Incorporate the Latest Design Trends

The UI design process is undergoing constant innovations to satisfy changing user needs. Thus, it is foremost important to keep informed about the latest UI design trends gaining popularity.

One must design for voice user interfaces, in addition to text, in the app as users find it easier to interact. Another popular trend in mobile app design today is the use of augmented reality (AR) and virtual reality (VR). These make the interfaces very attractive and interactive.

Utilize artificial intelligence (AI) and machine learning (ML) to analyze user data and provide a customized user experience through your UI design. Besides, AI chatbots in the user interface assure a smooth user journey through the mobile app.

Music App Image

Wrapping Up

A fantastic, user-centric UI design is the key to the success of a mobile app. Following these simple UI design tips, techniques, and trends, makes it possible to create an amazing, user-centric mobile app experience that would take your business to new heights.

Finally, the last tip! Choose the right development partner for your business app that can offer mobile application development services tailored to your needs.

Priyanshi is a blogger and Digital Marketing Executive at Softwaresuggest. She's obsessed with innovating new ways of creating amazing content that's absurdly useful and effective Her hobbies are playing basketball and reading books in her spare time.

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