There was a time when social media used to be so easy and uncrowded. If you want traffic and promising leads from Twitter, all you had to do was post! However, the scenario has changed a lot over the past years. So has the role of social media in real estate.
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As per a report by the National Association of Realtors, 77% of real estate agents use social media. Facebook is the most popular platform in real estate, followed by LinkedIn and Instagram. Without further ado, let us understand how social media can help you get more real estate leads.
1. Use Images On Twitter
When it comes to Twitter, things can be incredibly complex. Realtors trying to get traction on their listings, squeeze pages and blogs, need to find a way to stand out. So, what can you do to make your brand shine?
Well, a simple way is to include an image with your Tweet. Tweets with images not only take up more room but are likely to get more clicks and engagement.
2. Nail The Timing
Earlier you could get more traffic if you posted more often. However, it is no longer the same scenario. But why is this so?
Social networks are actively monitoring the engagement your posts receive.
So, if you are thinking of posting a whole bunch of content, it will not help you get more leads. So, how is it possible to connect with the right audience? Well, Less is more!
Here are some general rules for real estate social media posting that can work wonders for you.
(A) Facebook: High engagement is possible on Facebook pages if you post every other day.
(B) Twitter: On Twitter, you can post up to once per hour. If you are struggling to manage this, you can use the real estate CRM tool that integrated with social media management to schedule posts. This can make social media posting easy.
(C) LinkedIn: LinkedIn sees the highest click-throughs every two days.
3. Share What Works
Irrespective of how much time you spend thinking about offers on your squeeze pages, content, or blogs, there will be one post that will just not work. Some people will not share it, or they don’t engage with it.
All you need to do is stop sharing that content. When it comes to social media, people will only see a bit of your content. They never see all of it. First impressions matter on social media. So, make sure that people find your work best work first.
4. Give To Getting
The key strategy on social media is giving. There is no way to get real-estate leads immediately on social media anymore. While you can come up with your ideal ratio, you will need to spend 80-90% of your time on social media. Once you do that, you can ask potential clients to check out your website.
If you are starting, take special care to give only great content and information. Farm areas around you and give people tons of value. This will help you get some great leads and even convert them into customers.
5. Link Placements
You can control where you add your link when you post to Facebook and Twitter. The idea is to place the link at the beginning of the post.
This will get you the maximum number of click-throughs, and you will also be able to collect several leads per post. So, it would help if you add your link after a short intro.
6. Using Images On Facebook
Just like Twitter posts require images, so does Facebook. As per Kissmetrics, posts that include images generate up to 104% more comments. Not only this, they can get up to 54% more likes and 84% more clicks.
This is really easy to do! If you don’t have a picture that automatically pops up, you can use designing tools to create an image.
7. Pinterest Squeeze Pages
If you have not done it as yet, you should sign up for a Pinterest account. But, why is it important? Pinterest can drive great traffic to real estate websites. For each post, you should link it back to your website.
That means you can create some great images for Pinterest and link directly to a squeeze page that converts at 5-15%. The value this can bring to your real estate company is amazing!
There is nothing more powerful in the real estate sector than a huge fan base!. Not only does it show social proof and builds trust in your brand, but it is always a great way to follow up with all types of potential clients.
Focus more on selling when people get to your website and give away tons of great information on social media.
Another way to taste success on social media is through mentorship. All you need to do is find a core group of mentors and share their information on your portal! What you’ll find is that these people will start sharing information too, and you will get a good number of leads!