Ways To Help Improve Your B2B Companies Website



Senior editor

Parul Saxena

Chief editor

Last updated: August 29, 2019

A B2B company is one that operates with a business-to-business model, which means that it sells products and services to other companies. In essence, it’s like a support system, whereby through one company’s products and services, another also succeeds in its efforts. In being able to sell products or services, one company is in a good position, and they make a profit—and their products or services help another company. It’s a win-win situation for both parties.

To stand out amidst the competition and to make it big as B2B companies, it’s imperative to have a business website. If you have one already, here are some tips and tricks to help you improve your site.

Tips for Improving B2B Companies Website

1. Answer Your Contact Forms Yourself

“Contact forms” refer to that pop up on the screen that enables your customers to fill in information about themselves. Here, you can collect vital information that strategically forms part of your marketing strategy. For instance, you’d be able to collect the email addresses of your loyal followers. This creates a starting point that enables you to have their contact details, which you can use to update them with subscriptions and even discounts.

However, you may not be aware of it, but there are instances when your contact forms may be doing you more harm than good. When your contact pop up forms are too long (or when you ask for too much information), Internet users will dismiss not only the form but your site as well. Hence, before you put your form up, you should test it out first. Answer your contact forms yourself, and keep the number of lines to fill up only around six to seven.

Learn more about contact forms and other 12 proven SEO strategies for technology / B2B / SAAS Companies through this site.

2. Be Mobile-Friendly

If you take a good look at all the Internet users today, you will find that a lot of them are on their mobile phones. In their free time, they hold their cellphones, and they browse through information on the Internet. It’s up to you, therefore, to use this to your advantage. Be sure that your website is now mobile-friendly. If it isn’t, you’re likely to lose a valuable market. Imagine all of the mobile phone users that you lose simply because your site isn’t mobile-friendly.

Even as a B2B website that’s trying to cater to businesses, keep in mind that people still manage these businesses. Behind the corporate face, people are managing and manning their operations, and they’re mostly busy. Hence, their time on the Internet is also due to their cell phone usage. Take advantage of this market by making your site mobile-friendly.

3. Add More Means Of Communication On Your Site

One of the sections you shouldn’t miss out on putting on your website is the “Contact Us” section. Here, you’re making your business more accessible to other companies who wish to contact you for any query that they may have. Two of the most common means of communication on your site is a mobile number and an email address. But if you only have these two, you may be limiting your business yet again.

It’s recommended that you have as much contact information as possible on your site. This all boils down to convenience. The more avenues with which you can be contacted, the higher the chances of other businesses to contact you. Don’t forget to include a classic telephone. Although this may seem outdated to most, remember that as a B2B website, you’re trying to reach out to businesses. And businesses will always have a company phone. This is still one of the most preferred means of conducting professional calls. Second, make it a point to incorporate your social media accounts as well. Some tech-savvy business heads like it when you’re able to chat on Instagram Direct Message or Messenger freely.

4. Always Review Your Content

Content is still one of the essential elements of any website. It’s through your content that you can keep your readers engaged with your site. Don’t just limit your website to having only your products and services as your content. Customers, particularly other businesses, will want to know what solutions you have for their everyday problems. They want to be able to see concrete examples of how your business can solve their day-to-day business problems. They want to know the importance of your products, and why choosing you is going to be worth it.

As you review and revise your website regularly, it’s essential also periodically to emphasize checking your content. As a general rule, your content should be brief but concise. It should also be relevant to today’s day and age.


With B2B companies, the marketing efforts are a little bit more complicated than that of an ordinary business selling products and services. Remember that you’re not around to sell to ordinary customers. Your target market comprises of other businesses. Hence, your business website has to be clear, engaging, and well defined. With these tips to follow, you can slowly make your way towards improving your website.

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