The process of optimizing your website so that it looks fantastic and runs properly on mobile devices is known as mobile SEO. Users will have a positive site experience if you use mobile SEO because it looks fantastic on every device, regardless of screen size.
In recent years, the use of mobile devices has exploded. Consumers shop on mobile devices 76% of the time, and this figure is expected to rise as smart devices become more available.
Many businesses are unaware of the value of having a mobile-friendly website, but not having one hurts your SEO and your audience’s view of your company. In reality, a bad mobile experience would make 52 percent of users less likely to connect with your business again. You must configure your site to be mobile-friendly if you want to avoid bad mobile experiences. Later, we’ll give you more details about how to do this.
What is the importance of mobile SEO?
We’ve already discussed why mobile SEO is important for your company, but here are some additional statistics to back up our point:
1. 70% time in a day is spent on mobile
Seventy percent of the time, people access the internet on their mobile devices. You must ensure that users have a good experience on your site if they spend most of their time surfing the web on mobile devices. If you don’t adjust, you risk losing many business lead generation due to a bad mobile experience.
2. 90% of people love to browse brands on mobile-friendly websites
It stands to reason that if users have a good mobile experience on your platform, they’ll be more likely to return. Returning to your site can greatly impact whether or not visitors transform into leads for your business.
3. A mobile-friendly website increases your traffic.
Adapting your website to have the best experience for your audience is a major part of mobile SEO. If you don’t have a mobile-friendly website, people will have a bad impression of your company and bounce off your pages, hurting your rating. You’ll boost the opinion of more than 60% of users who find your company by creating a mobile-friendly website.
Your conversion rate optimization is affected by your smartphone friendliness. Your audience is more likely to buy items from your company if your site operates well on smartphones. A mobile-friendly website can increase the number of conversions for your business.
4. When crawling and indexing websites, Google prioritizes phones
Google has switched to a “mobile-first index” as more users use their phones to browse the internet. This means that your mobile site will be read first by Google’s crawlers. If your site isn’t mobile-friendly, it will suffer in the search results, resulting in less traffic, fewer leads, and lower revenue for your business.
How can you check that your website is mobile-friendly or not?
Check to see if your platform is web-friendly before making drastic changes to boost your mobile SEO.
The best thing is that you don’t have to load every page on your mobile device to get a mobile-friendliness score for your site.
Using Google’s web page review tool is a simple way to measure mobile-friendliness. You can either use Google to find the mobile-friendly test or go straight to the website.
The Mobile Usability report in Google Search Console makes checking your entire site even easier. This will check your site’s mobile-friendliness and sort URLs into categories based on their issues.
You’ll have a better understanding of the work you need to do with your mobile SEO strategy once you’ve completed your mobile-friendly review.
How can you improve your mobile SEO for the website?
Let us move forward and understand how one can improve the mobile SEO with some simple steps:
1. Improve the load time of your website
The speed at which your site loads is key to the mobile experience. If consumers are searching for details on the go, they want it as soon as possible. If your website does not load quickly enough for your visitors, they will leave. Boost your site’s load time to hold leads on your mobile site. Google PageSpeed Insights will tell you how long it takes for your site to load.
2. It makes your website responsive.
A responsive website design allows the site to adapt based on who is using it. For example, depending on the computer (tablet, smartphone, or desktop), your website will appear differently. The elements conform to the scale of the screen on which they are shown. The site can change depending on the text or the material. Depending on the screen size, a responsive interface can hide or expand text.
What are the advantages of a responsive design? It does the following, according to Google’s developers:
- It’s easier for visitors to connect to and share your content by using a single URL. It’s also easier for search engines to assign index properties to your pages.
- If several pages have the same content, it’s simple to manage them. It also reduces the number of popular mistakes that impact mobile sites.
- Users are not redirected, and load time errors are reduced, which improves the user experience.
3. Optimize your images
If there’s one thing you can do right now to increase your website’s pace, it’s optimizing your photos. Don’t put those HD images with a resolution of 3000 x 2000 pixels on your website. Using Image Optimization or WordPress software like WP Smush to scale them to the right size and reduce their size.
4. Reduce the size of your code
5. Investigate the AMP
Google and others have launched a new program called Accelerated Mobile Pages (AMP) to make web pages load much faster on mobile devices. You can customize your pages in a way that Google can use to offer them special treatment by wrapping your content in special HTML code. Google cached pages and presents them with a stripped-down presentation to ensure that they are distributed quickly.
AMP is still a young company, but it is rapidly expanding. This technique can be implemented on almost every website. It’s easy to get started if you have a WordPress site; simply install the official plugin. This completes the majority of the setup. More information can be found in Google’s guidelines.
Mobile is the future, but it is still here. Make every effort to improve and perfect your mobile site, not just in the eyes of Google but also in your visitors’ eyes. It’s not just about excellent content and seamless technical presentation when it comes to mobile SEO; it’s also about building an unforgettable user experience. You’ll be on your way to the top once you’ve accomplished that! Follow mobile SEO and enjoy ROI growth and increased traffic.