Is Your Analytics Software Eating Up Your Productive Hours?



Senior editor

Parul Saxena

Chief editor

Last updated: September 9, 2019

In the past few years, most people cannot deny the fact that great job software such as Slack, Teams, and Workplace have taken many people by pleasant surprise. However, these technologies have also exposed the pitfalls and paradoxes of productivity itself at the same time. In a lot of cases, the productivity of many marketers out there has gone down due to over-reliance on the technology instead of using technology to enhance the workflow.

The truth of the matter is that if you are using outdated resources, there is a much higher chance of the tools having the opposite effect of creating double work instead of making things easier for everyone concerned. This applies to even the people with the most up-to-date technologies like Salesforce and the like that also have wave analytics. To most of you out there, this itself is no cause for despair as there is still a chance to make things right. But for that, certain key problems need to be identified and then subsequently taken care of as well. 

Let’s take a quick look at the top five things that you can do as a marketer to enhance productivity with certain analytical software,

Tips to Improve Your Analytics Skills

1. Focus on starting with a known problem

Say there is a particular area of your business that has always suffered from some errors or the other. Focus your study on this particular area for a while. Be it productivity or turnover issues, the possibility of you using older analytics tools could be the reason for this, amongst other reasons.

That way, you’ll be able to use modern tools in a better way and save a colossal amount of time as well as money that would have otherwise been wasted using outdated analytics.

2. Be sure to use all resources and everything that you’ve got

Even though this might sound daunting because modern software is expensive for the most part, one also needs to remember that analytics are mostly available with the software.

Additionally, using all the necessary resources such as HR, IT, and other departments at your office will help you clear the fog around a lot of technical information that may be beyond your level of understanding. Too many services make the mistake of simply not realizing the potential that various departments have, not in isolation, but when they collectively work together to get things done as quickly and smoothly as possible.

3. The focus on evidence-based data

Even now, there are a lot of marketers out there who rely more on their gut-feeling than actual evidence. However, taking merely your intuition at face value can turn out to be problematic for you in the future. This approach may be the best way of identifying which people can be your ideal friends, but not when it comes to marketing tactics. 

Sure, when face to face with another client, the above approach can surely be used to some degree of success, but in the global market, there are certain hard and fast rules to keep in mind at all times. The rules most certainly involve relying on data to make sure that your point has a strong and defended front. Once you make all of your decisions more data-based, the more convinced you will be, and it will make easy to convince others as well.

4. More questions and less data

This is not to say that data is unnecessary, but it needs to be paired with the right questions. That is the key. To this day, there are still a plethora of marketers that fail to focus on the importance of the right questions with the necessary data. They think that a substantial amount of data is enough, but they couldn’t be more wrong.

Once you know the business and have the right amount of data, you can start asking the real questions that matter. Merely doing endless data analysis is not going to solve anything concrete apart from you having a bunch of numbers and analytics without really anything to back them up.

While the above list is to be kept in mind at all times, the fact of the matter is that whether it is a notification on a new app or an email, certain boundaries need to be created and maintained at all times. That is for absolute certain. Plus, newer resources need all the technical knowledge necessary to use them in the best possible way.

Getting rid of outdated resources is one thing, but using the updated resources in the right way is another. Many services make the mistake of thinking that both are synonymous with one another. If you are going to use newer resources in the same old-fashioned way, you will eventually be back to square one in the long run, which is a loss for everybody. 

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