How To Start Selling Online in India


Misha Uppal

Senior editor

Parul Saxena

Chief editor

Last updated: May 7, 2021

Update 19/06/2019: This post has been updated with additional information regarding how to start selling online in India.

With the advancement in technology, selling online business has increased. Nowadays, where everything is available online, eCommerce is a sector with an unprecedented growth rate. Not only is it expected to grow in the near future, but entrepreneurs are looking forward to making the most out of this opportunity. The people who have been selling offline are still oblivious about the large targeted market they are missing.

Looking for eCommerce Software Platforms ? Check out SoftwareSuggest’s list of the eCommerce Software Platforms solutions.

Reasons Why You Should Selling Online eCommerce?

  1. You Can Cater to a Bigger Audience

    The biggest advantage of selling online is that you can cater to a very large audience that can be situated anywhere in the world.

    Existing brick and mortar sellers are limited by their location. It requires customers to travel to their store to make any purchase. However, in case of eCommerce, your customers can buy things from you anytime, from anywhere. It even allows you to serve your customers internationally (provided you have logistic services adhering to that).

    Thus, you get the opportunity of news channels to reach more customers. Whether you are an existing seller or just starting out, you have new customers to serve.

  2. Your Entire Catalogue is on the Display and Updated

    Displaying your products or services online gives you an opportunity to provide more information to your customer.

    You will find branded websites to help sellers provide key content about the products to customers. It includes full product description, inventory availability, product comparison, and pricing.

    All the information combined helps the customer to make their purchasing decision both online and in-store. Thus, it also saves you the trouble of showing each and every product to your customer and if they did not like it, then wrap it back. Now all your products can be on display for people to see and select. It minimizes your workload and time wastage.

    Besides, you can provide a better customer experience by providing more information about your business or how to use your products. For instance, if you sell clothing items, you can put up videos or blog post on how to style them. Such efforts will set you apart from other sellers in the same business.

  3. Your Business Remains Open 24/ 7, Even if You Are Not There

    People can buy from your shop even if you are not there. The best part of going selling online e-commerce is you can work from anywhere, any time and even when you are on a holiday.

  4. Higher Margins and Better Cash Flow

    An e-commerce website will allow you to sell online e-commerce at higher margins. The shopping cart and payment options on the website also mean will be getting 100% payment from the customer straight away.

  5. Lower Set Up Costs and Running Costs

    When you compare the actual cost of setting up an e-commerce website, it is way lower than that of an offline business.

    To begin with, you save a huge investment in terms of infrastructure. Furthermore, the whole operation is automated online. It, therefore, saves on wages, salaries, and other business costs, such as rent, electricity, and more.

    The money you save can be used to develop your e-commerce website and add new product lines. It gives you the advantage of building your business as sales grow by saving your upfront cost.

    The question then comes:

What Do We Need to Sell Online?

For being able to sell online there are various things that come into the picture. For you to be able to show all your products online, you require a website. This is the first point of contact with your clients wherein they get to see what you have to offer. Here you can read the 7 Strategies that can help you to grow your eCommerce Business. The more customer-friendly website you have, the better it is for your customers.

Next thing is, if people like some product, they would want to buy it. Right? So you need a payment gateway via which the payments would be processed and the money will reach you.

Now once the money has reached you, it is your responsibility to get the product to reach your customer.

This is where logistics come in.

And then, there’s the biggest pain of how to bring in more customers to your site. For that, you need to market your website. Some of the tricks are making your website SEO-optimized, putting up ads on Google pages, and more.

So there are two ways to do so.

  1. Go to a website developer and get a payment gateway. Then, have a tie-up with some logistics provider, create Facebook pages, market your website, etc
  2. The second and easier way is to use eCommerce platform software like Zepo, Sellmojo.

Our team tried Zepo. With Zepo, creating your online store barely takes 5 minutes. All you have to do is enter your details and voila your store is created. It focuses on giving complete support to its customers. The day you create a store, a representative from Zepo takes you through the entire backend explaining each and every detail of how it works which on the other hand is very simple.

The features of Zepo include

  1. Easy Platform to Use

    A platform with 100+ customizable themes and a lot of inbuilt and external apps/features to create and manage your store. You can choose how you want your store to look.

  2. Free Payment Gateway

    Zepo provides you with a payment gateway free of cost with low TDR rates.

  3. Logistics Support

    Logistics support for our partner AVN, which is a logistics aggregator and is providing services through FedEx, Aramex, Delhivery to give you :

    • 40% discounted rates compared to market rates.
    • Free pick up service with multiple pickup points.
    • COD facility without any minimum commitment of orders.
  4. Marketing Support

    Already start driving traffic and sales on your store with Zepo’s marketing tools :

    • Get a Facebook store to reach out that huge customer pool on Facebook.
    • With Whatsapp Marketing Tool “Bazaario” to directly reach out to your customers over WhatsApp.
    • A Mobile store to let your customer shop from any device.
    • Sell on various Channels like Ebay/ Amazon/ Naaptol/ Tradus/ Snapdeal/ Flipkart/ Shopclues, etc.from a single dashboard, with all your inventory synced via Browntape.
    • Schedule and send free email newsletters to your customers right from your dashboard.
    • 50+ inbuilt and external apps and integration with listing websites.
  5. The recently Introduced – Marketplace Listing

    Want to sell more online but find marketplaces very complex? Zepo is the solution for you. It helps in uploading your products on various marketplaces like Jabong, Flipkart, Amazon, etc. in just 21 days. All you will need to do is send your products/ photos and everything else from your registration to product upload will be taken care of by Zepo!

Still, have queries? Did you face any stumbling blocks in your journey of starting a business online? Share your queries and experiences in the comments.

Misha holds a Master degree in Marketing and bachelor in computer application. She works as a content & marketing executive at SoftwareSuggest. She likes travelling to hill stations and reading novels. Follow her on twitter.

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