Top HR Technology Trends To Watch Out For In 2021


Fretty Francis

Senior editor

Parul Saxena

Chief editor

Last updated: September 15, 2021


Qandle : No. 1 In HR Software

It’s a challenge for people in the HR department to make sure that everything is in order when the visibility is so scarce. Thankfully, there are easy to use HR tech tools that can make life a lot easier for them.

And progressive technologies like the Cloud are bringing more and more capabilities to these HR tech tools.

Tech is evolving at an unprecedented rate, and so is the HR. Tech is changing the way we recruit new talents. While it used to be “the employer calls the shots” kind of a thing a few years ago, tables are fast turning.

According to research by MRI Network,

The current job market is 90% candidate driven

And that means candidates have much more power during the job search than they used to have before.

In other words, the employer no longer picks talent.

Talent picks you instead. 

Looking for HR Software? Check out SoftwareSuggest’s list of the best HR software solutions.

That means your prospective employee expects more from you. That is why smart human resource departments are working harder than before to tune in to the new demands in the workplace.

That way, they will not only be attracting new talent but also retaining the existing workforce.

Top HR technology trends to help you retain top talent in 2020

1. Remote Teams

As mentioned before, a lot of companies have been forced to work-from-home to keep their employees safe amidst the whole pandemic situation. But this change might not just be temporary. As companies realize the effectiveness of working from home and the many possibilities it has to offer, they might want to consider making it permanent.

2. Recruitment Marketing

Recruitment marketing involves implementing marketing tactics by the HR department to woo and recruit new talent. Like the ordinary marketing process, recruitment marketing involves prospecting for leads, attracting and nurturing talented individuals all the way until they are hired.

In this case, the boss is the brand. So the process is all about promoting the “Our Boss Brand” on the company’s career site, social media channel, job boards, and talent working events job descriptions, among others.

In this process, recruitment software comes in handy as the latest technology trend in this field.

The main objective for adopting this strategy, among other HR technology trends, is to help you deliver the right message about the company and employer to the right candidates and at the right time.

As a result, it helps drive candidates your way.

3. Employer Branding

Employer brand is more of your organization’s reputation.

How popular is your company to your would-be employees?

What is your Employee Value Proposition (EVP)?

Employee’s value proposition is much different from the value proposition for customers and your company’s corporate brand reputation.

Why is it important?

According to research conducted by LinkedIn,

75% of job seekers consider the brand and reputation of a company before applying for a job there

That means companies that bear bad reputation will not only struggle to attract potential employees but will also struggle to retain them once they are hired.

4. Cloud-based HR

Everything is on the cloud these days and why not? It offers higher efficiency, better results, and greater security all the while taking no space and reducing costs. Cloud-based HR solutions and Cloud HRIS will provide wider visibility to HR teams for greater returns on investments.

5. Candidate Experience

“Candidate experience“ in other words refers to potential candidates’ perception of your organization’s process of recruitment.

This is where modern HR software like HRmantra, GreytHR make difference. It involves behaviors, feelings, and attitudes the candidates experience throughout the whole recruiting process. That is, right from attracting, screening, interviewing, hiring, and onboarding.

Why is it important to focus on candidate experience in 2020?

Currently, our businesses are floating on a candidate-driven market. That means if you are not going to have a positive experience in your company, disgruntled candidates are more likely to reject your offer.

That means you will lose precious talent to your competitors. Besides, they are not going to refer other candidates to your company or even reapply to any job opening in your company in the future.

Besides, a negative experience will cost you more. You are not only going to lose top talent to the completion but also your hard earned money.

Virgin Media, for instance, lost a whopping $5.4 million annually as a result of a bad candidate experience.

6. Nix the 9 to 5 Grind

Most job roles are becoming more and more transient. And, HR departments are finally waking up to that truth.

It is estimated that by 2020, about 50% of US workforce will be working either on a contract, temporary or freelance basis.

While some view this economic shift as some sort of chaos in the workplace, it is actually another opportunity for your company to employ skilled talent on an as-needed project basis.

As a result, your company will end up saving more money. Besides, you will avoid being led to a particular number of employees who may not have the passion and skillset to finish the job at hand.

7. Talent Pools

The talent pool, in other words, refers to such a database where HR managers and recruiters “store” all their top talent candidates.

The database features not only the candidates that applied for a particular job opening, but also the candidates that have been sources referred by other employees, and those that have willingly decided to join your pool.

What makes it one of the top HR technology trends for 2020?

It is it the convenience that it offers HR when it comes to recruitment.

Ask yourself what would happen if you had a pool of talent where you can always pick the best candidate for your current position?

Wouldn’t that be too convenient for you?

That is why most recruiters have already started to build up a pool of talents that will keep them prepared both for the current and future recruitment needs.

8. Social Recruiting

Social recruiting is not all about posting job ads for vacant positions on social media networks. Social media channels present an excellent opportunity for companies to scout and hire top talent in 2020.

You can, for instance, use social media channels like LinkedIn, Facebook, Twitter among others for tracking, engaging, and hiring new talent

You can also make use of websites that offer job posting like Glassdoor to find, attract, select and hire new talent. Besides, you can use these platforms – specifically LinkedIn – to proactively search for potential candidates.

As a result, you end up building up better relationships with them that will encourage them to apply for your job posting.

Also, Read: Social Recruiting Tips to Attract Best Talent

9. Increased Data Security

Although the Internet and remote solutions have made a lot of processes more convenient, they have also opened gates for security concerns regarding data breaches and risks to user data.

10. Learning Management

Honing skills have become even more crucial as the world has become more competitive and faster. Organizations need to improve their teams’ skills and help them match the ever-rising demands of the market. And, learning management is helping HR professionals track the performance and requirements of their teams.

11. Employee Wellness With a Focus on Mental Health

Although it’s such an important issue, it’s sad that it has been overlooked at workplaces for so long. Thankfully, the changing dynamics of workplaces have eliminated the stigma attached to mental health and opened up a dialogue about best practices and helping co-workers and employees cope with mental health issues.

12. Analytics with AI

Business data has always been a challenging ordeal. Everyone knew how important insights could be derived from data but extracting information from heaps of data is not an easy task. Thanks to Artificial Intelligence, it’s not so difficult anymore. HR professionals can now derive important insights about employees and help build stronger better workplaces.

Summing it up

Technology is changing the way traditional HR function when it comes to talent acquisition.

The change is inevitable because of the ever-growing millennial employee population in the workplace. To attract and retain this highly sophisticated group, your HR system needs to keep abreast with the current times.

Embracing the above HR technology trends and many more will help not only cushion your organization’s mass employee exodus but will also help you attract and hire the right people for the job.

But – this list isn’t exhaustive.

Technology is evolving to make life easier, are we ready to cope with it?

In addition to all these innovative trends, the rise in mobility solutions like payroll software has also transformed the legacy systems to make them more efficient.

There are still other trends out there. If you other top HR trends you would want to share with our readers, please share them on our comments section below.


Fretty Francis is a digital marketing and content strategist at SoftwareSuggest, a software recommendation platform. She's passionate about analytics, conversion rate optimization and ice-cream.

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