Digital marketing is more complicated than just developing content and uploading it online. If you have been struggling to get the results you desire, we have some fantastic tips for you. Digital marketing provides an inexpensive, yet effective way to advertise. Yet, the struggle for most marketers is how to do it well.
They spend hours developing content. But, they do not achieve engagement or conversions. The one thing they do not take into consideration is the customer journey.
The words of Anne Handley, MarketingProfs chief content officer, describe the challenge best. “Does your content lead readers on a journey, or does it merely stuff them as leads into a pipeline”.
Our article looks at five important things to take care of for an effective digital marketing strategy. Strap your seat belt for this ride. You are about to learn a lot. Here we go.
Five Important things for Effective Digital Marketing
1. Get Help If You Need Help
Does every marketer know how to do digital marketing? The short, and honest answer is no. Digital marketing is a concept that started in the 1990s. Any marketer who was operating before then needed to upgrade their skills.
For those who hoped to learn along the way, digital marketing can be a real struggle. If you do not have the in-house capacity, consider outsourcing.
Digital marketing agencies offer in-house marketing services. These include SEO, web design, PPC marketing, content, and email marketing. They develop customized plans that fit the organizations’ requirements.
Looking for Digital Marketing Services? Check out SoftwareSuggest’s list of the best digital marketing service providers.
2. Understand the Customer’s Buying Journey
The customer’s journey goes through three critical stages.
- The awareness stage is where they start to recognize that a problem exists.
- Consideration stage where they are looking for a solution.
- Decision stage where they decide on the solution provider.
Digital marketers must have clarity on each step in the journey. It allows for the development of specific targeted messaging. Talking about product USPs to someone in the third stage will not make sense. That would work well for those in the consideration stage.
It goes back to the quote above of stuffing leads into pipelines. You have all these potential customers lined up in the sales funnel. Yet, you do not understand their unique needs.
Digital marketers must walk the journey with their customers. Only then can they find success in their strategies.
3. Content Marketing Must Walk Hand In Hand with SEO
Search engine optimization (SEO) is any step to improve rankings on the search engines. One of the most powerful ways is through the use of content.
But, take one minute to think about how many companies are doing the same thing. Every single minute someone is posting something. There is fierce competition for a share of voice in the digital space.
So, here are some things you need to do.
- Post as often as you can. A good balance would be at least one article every single week.
- Ensure the content adds value to the audience. Remember to engage by keeping it entertaining and informative. That is why marketers use things like storytelling and case studies.
- Encourage interaction through comments, sharing, and calls for the audience to subscribe.
Content development should no longer be a nightmare for marketers. There are tons of ready-to-use templates available. It allows for easy creation and publishing of material. Teams can achieve higher productivity and better workflow efficiency.
4. Milk Social Media for All It’s Worth
To use or not to use social media. That is no longer a question for any modern marketer. It is imperative to take advantage of all platforms available in the digital space.
Are we saying you need to be on every single platform? Not at all, because you need to be where your audiences are. But have a strong presence whichever ones you choose. You need to maintain high visibility all the time.
Social media platforms are also fantastic for running campaigns. Take the example of Apple’s UGC shot-on-iPhone campaign. they invited audiences to take photos with the iPhone.
The participants then uploaded them onto the Apple social media feeds. Some lucky few ended up on billboards. As of June 2021, there were over 20 million posts on the Instagram platform alone.
There are tons of other noteworthy social media campaigns to draw inspiration from.
5. Optimize For Mobile, and Use Available Tools
Optimizing your online platform for mobile has so many benefits. First, you provide convenience to millions of smart device users. They get quick access to your services, any time they need it.
Second, Google uses mobile-first indexing when ranking. That means they use the mobile version of your website for indexing.
It could explain why web designers are working with a mobile-first approach. They ensure the layout and elements fit on a small screen. It then becomes easy to scale it onto larger devices like laptops or PCs.
But, you must not compromise on certain aspects on both mobile and desktop devices. Ensure fast page loading speeds and easy navigation. The user experience must be excellent no matter what device the customer is using.
Digital marketers should embrace the use of available tools. These can help with the different tasks, resulting in higher efficiency. Such include:-
- Google Analytics is fantastic for measuring web performance. You get to know who visits the site, and the content they interact with the most.
- Google Search Console will help optimize traffic to your website
- MailChimp is excellent for email marketing
- Hootsuite centralizes social media management.
- BuzzSumo for keyword research, and so on.
Digital marketing can be very effective but only if you do it well. That is why we have shared five of the most effective tips. Understand and develop a customer persona. Next, walk through the buying journey with them. It helps with the creation of targeted messaging.
Also, take advantage of best SEO practices. These include mobile optimization and content generation. For the latter, there are templates you can use to make the process easier.
Do you have any other digital marketing tips that have worked well for you? Please share your learning with us.