3 Important Web Design Elements to Watch Out

SoftwareSuggest

SoftwareSuggest

Senior editor

Parul Saxena

Chief editor

Last updated: April 15, 2021

A majority of businesses in 2018 have recognized the need for a website, but there’s a difference between one that’s been well-designed and one that’s been badly designed. That difference can have long-lasting effects, so it’s important that you get to grips with exactly what differentiates them.

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Too many companies use their website solely as a landing page and an information resource about their business. It can be so much more than that, and having eCommerce functionality on your website is becoming essential in 2018. Not only does selling directly from your website cut down on costs, but it also means that you can gain greater access to a worldwide market.

If you choose a professional New York web design agency and ask them to develop a website for you, it will be easy for you to sell your products online. With a website, there is an immense amount of opportunity to put all your products out there for the people to buy things online.

Your eCommerce capabilities are able to run 24 hours a day as well, meaning that you will never be closed and are always available to make a sale, whether you’re in the office or not. Integrating eCommerce options into your existing website is much easier than you think and now you can even make eCommerce sales directly from your Facebook or your Instagram business page.

Website design has come a long way since the early days of the internet, and if you’re starting to feel complacent just because you now have a digital presence, don’t start resting too easily. In 2018, there are some key web design elements that you should either be looking at or be integrating into your existing web pages, and here are the best three areas to investigate.

1. Go Mobile: Your Website on the Go

You can have the best-looking website in the world, but if it doesn’t look as good on a mobile device as it does on a laptop, then you’re doing it wrong. With the rise of the smartphone, consumers are using their mobile devices more than ever, and they’re using them to browse and spend money online. It was back in 2016 that the phone replaced the computer as the most popular way to browse online, and the phone has been the most commonly used way of using the internet ever since.

If you’re not skilled enough to develop your own coding that will ensure your website is fully mobile-friendly, then consider making use of web design companies in Cincinnati who can make sure that your website has everything it needs to succeed in 2018. Making your website fully optimized for mobile will make users far more likely to stay on your site for longer, increasing the likelihood of converting site visits into sales.

2. eCommerce Options

Too many companies use their website solely as a landing page and an information resource about their business. It can be so much more than that, and having eCommerce functionality on your website is becoming essential in 2018. Not only does selling directly from your website cut down on costs, but it also means that you can gain greater access to a worldwide market.

Your eCommerce capabilities are able to run 24 hours a day as well, meaning that you will never be closed and are always available to make a sale, whether you’re in the office or not. Integrating eCommerce options into your existing website is much easier than you think and now you can even make eCommerce sales directly from your Facebook or your Instagram business page.

3. The importance of Your Brand

You will have already established your business branding, but you need to make sure that it extends to your website. That means that not only should your homepage stick to your branding message but that every line of text follows the same criteria. Everything from your blog posts to every product description needs to carry with it an extension of your branding, and in 2018, that branding is more important than ever.

Modern consumers become attached to brands and place great value on their experience with a brand. That’s why social media interaction has become so important, as those micro-interactions can help to develop a core audience that will stay with you.

The Bottom Line

It’s no surprise that web design elements continue to change. As well as the changes in trends, the fact that technology continues to grow and improve means that your website needs to be able to do the same. Dedicating time to get your website looking as good as possible and as intuitive as imaginable will go a long way to securing the future of your business.

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