A Complete Guide for Mobile App Marketing for 2020



Senior editor

Parul Saxena

Chief editor

Last updated: May 21, 2021

As the digital universe is expanding with the ever-growing use of smartphones, businesses are well aware of the potential that is trapped within mobile applications. But with such cut-throat competition in the market and similar business solutions, it is difficult to get people involved thoroughly with your business app. This is where the mobile app marketing strategy comes into the bigger picture.

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Companies are investing a lot of time and effort in building a mobile application, but these resources are of no use when the app doesn’t get noticed by users. Mobile app marketing must also start in the parallel pipeline right from the time your developing team starts their coding work.

To help you prepare a solid mobile app marketing strategy that will work irrespective of the business you own, here’s our detailed list.

A Step-By-Step Guideline for Mobile App Marketing

1. Pre-launch Marketing

Before you launch your mobile app, it is essential to know how your target audience is going to find it. And before that, you must have a clear idea if your customers are looking for such an app.

For this, it is imperative to evaluate your vision and reason behind getting a mobile app, and success will depend on how efficient it is in providing solutions to your users.

Represent your brand position with a clear message to your customers and help them get an idea of how your app will address their pain-points to resolve them.

2. Market Research

The one thing that is common when businesses go for app development is a failure in knowing the market well. But this is a crucial step which will ease your post-launch efforts.

After finalizing your app features, you must first gauge if your customers are looking for such a solution or not. Your app is solving the problems of users or not, are there other players in the market that are providing solutions for the same?

And if so, how can you be different from them? You can get this information with the help of online surveys and other channels like social media platforms and user forums where your customers interact to solve the problems that they are facing.

3. Customer Persona Analysis

Each customer has a particular preference, and many people can, in turn, categorized into similar groups depending on their behavior of using apps. Before you go for marketing your mobile app, you must thoroughly study the user persona of your target audience. This analysis includes a lot of things;

  • What problems are the users facing, and will your app provide solutions to address these problems?
  • Which platform are your customers using, Android or iOS?
  • How are the target customers interacting with other brands they use on various online channels?
  • How’s the behavior of customers within the apps that they are using, do they go for in-app purchases?

Knowing about your target audience in detail will help you get an idea of how to market your app and on which platforms to get the maximum reach with optimized efforts.

Also, Read: How Information Marketing can help your Business?

4. Analysis of Competitor’s product

Always stay a step ahead from your competitors is the final goal! While you are at the stage of app development, and you have already envisioned your app, take one more step, and make a list of your top competitors in the market.

Then check out their app features, price, monetization policies, and the user experience that these apps are offering.

Go through the reviews of customers on these apps and user forums to check out the discussions. See what they are lacking and make a list of those things.

Then when you start your development cycle for the app, make sure you don’t repeat such mistakes in your build. Also, come up with something that can enhance the overall experience of using your app compared to that of your competitors.

5. Social Media Promotions

Social media marketing will start right from the initial stages of the app-building. You have to create a buzz and excitement with engaging social media posts to drive viewers who can be prospective app users.

Once the app launched, you can create content around its features and also carry out campaigns and contests to get more customers to use your app.

You can go further for paid promotions to target a specific audience, thus increasing your brand visibility and reach. These promotions can be tailored for specific age groups and regions as per the social media platforms.

6. Influencer Marketing

Influencer Marketing is one of the best ways of reaching out to your customers. There are people in each field these days who are influencing the way customers make their purchases. These people are called Influencers.

The mass looks up to these social media influencers and their voice before they go for buying a product or service.

Once your app launched, search for the influencers who are active in your domain of services and let them represent your brand in front of your customers.

And while you are there, don’t forget to make sure that this resonates with your company’s vision and voice.

Wrapping up

The points mentioned above will suffice your mobile app marketing efforts. But the field is always open for trial and error. Implement these steps to reach your target audience right from the moment you are planning the build of your app and see how less you will have to push after its subsequent launch.

Chanchal Soni is a Growth Hacker and CRO Specialist at Appitsimple. She has experience in digital marketing, social media, content strategy, and marketing communications. Lover of huskies, the ocean & Boston sports.

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