Must-do SEO On-Page Checklist to Grow Traffic in 2020



Senior editor

Parul Saxena

Chief editor

Last updated: May 20, 2021

A one-size-fits-all approach never works for anyone when you are looking to plan a great SEO strategy. It is quite easy to waste a lot of hours every single day thinking whether or not the right combination of SEO tactics might benefit your business or not.

Therefore, here is an SEO on-page checklist to help you grow your website traffic. It is proven to be one of the most useful SEO on-page checklist in the year 2019.

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18-Step Effective SEO On-Page Checklist 

Basics Of the SEO Checklist

✔️ 1. Make sure that you set-up your Google Search Console Account

This set-up is one of the first and foremost things that you should do when you create your website. The Google Search Console is one of the most essential SEO on-page checklist tool that you should use.

Google Search Console is specifically designed to help you track your website’s performance on the Google search engine results page (SERP).

✔️ 2. Set-up a Google Analytics Account

Google Analytics is another popular tool that is made by Google, which can help you to know how the people find your website, and it can also give you insight about how they use your site as well. It is also one of the must-have tools in your SEO on-page checklist.

✔️ 3. Install the Yoast SEO plugin if your website is using WordPress

Yoast SEO is the most popular plugin that you would find in WordPress, and that is for an excellent reason, as well. It makes it so easy to optimize your website for the search engines if you are using WordPress.

Apart from that, it can also help you with the technical aspects of SEO like the robots.txt, sitemap. It is recommended to use this plugin in your SEO on-page checklist.

Also, Read: 7 Must Implement Digital Marketing Trends for 2020

Keyword Research Checklist

✔️ 4. Discover the long-tail keywords that are the most popular in your industry

One more thing that should be in your SEO on-page checklist is finding out the long-tail keywords for your website. You can do this in the Google search bar itself by typing your main keyword and then seeing all of the autosuggest keywords that Google is showing you. Another way to find out a long-tail keyword is by using third-party tools such as Ubersuggest.

✔️ 5. Look for the most popular keyword in Google Keyword Planner

Google Keyword Planner is the official keyword research tool that is provided by Google. Although this tool is designed specifically with Google Adwords in mind, it is still a handy tool that you could use to do your keyword research. Since the data of this tool comes directly from Google itself, you can entirely rely on the accuracy of the information.

✔️ 6. Browse Online Communities

You can also go on the internet browse through all of the online communities such as Reddit, Quora, and all of the other kinds of online forums as well to find keywords that people usually search for.

✔️ 7. Start with the low competition Keywords

One of the most natural methods that you can get your website ranked on Google as soon as possible is to start ranking with the keywords which have a lower competition. It is one of the most useful tips in the SEO checklist 2019.

Also, Read: Top 20 Digital Marketing Interview Questions and Answers

On-Page SEO Checklist

✔️ 8. Make sure to include your keyword in the URL

The URL of your website is what predominantly helps Google to understand better what your entire web page is all about. Always add a URL that is keyword rich.

✔️ 9. Always keep the length of your URL short

A very recent study that comprises millions of Google search results points out that the URLs which are low rank best in the search results.

✔️ 10. Make sure to use your keyword at least once in the first 150 words of the webpage

When Google’s spider bots crawl your web page, they put a lot more emphasis on the first one-hundred to one-hundred and fifty words of your page, so always make sure that you include your keywords there.

✔️ 11. Use the main keywords in H1, H2, H3 tags

Although this won’t put a big dent in your SEO efforts, it certainly would help you a little, and a little goes a long way when it comes to SEO. So be sure to add your keywords in the header tags of your content as well.

✔️ 12. Optimize the images that are on your website.

Google does not view images visually as we do, at least not now. So to help Google understand what the image on your website says, you must include the image alt tags and also the filenames of your images.

✔️ 13. Be sure to use external and internal links

When you write an article, make sure that you link out to at least six or seven high-authority web pages. These links will show Google that your content is helpful and trustworthy.

Also, make sure you interlink your content. Internal links pass both relevance and PageRank and are instrumental to ranking higher in Google. You can interlink manually (but it’s slow and tedious), or you can use a plugin like Link Whisper to automate things. Read  Link Whisper review to learn more about it.

Also, Read: Top 10 Digital Marketing Agencies in India

Technical SEO Checklist

✔️ 14. Check if there are any errors while crawling.

An error while crawling means that Google is not able to check your page correctly. So, This is where the Google search console comes into play, you can check for any crawl errors over there.

✔️ 15. Make sure that your entire website is mobile optimized

Google places a very high priority on the mobile responsiveness of the website, which makes sense because most people browse the web on their mobile phones.

✔️16. Fix the broken links on your website

Broken links are horrible, and they can hurt your SEO ranking a lot. There are many tools online which can help you check for broken links on your website, such as broken link checker.

✔️ 17. Get an HTTPS certificate for your website

This HTTPS certificate is an essential thing that you must include in your SEO checklist. Google has officially confirmed that it priorities websites with an HTTPS security certificate.

✔️ 18. Check the loading speed of your website

If your website is taking a long time to load, the bounce rate of your site would be very high. It means that people would leave your website before it even loads because it is taking too long. It will hurt your SEO. So be sure to check and optimize your website loading time.

Chanchal Soni is a Growth Hacker and CRO Specialist at Appitsimple. She has experience in digital marketing, social media, content strategy, and marketing communications. Lover of huskies, the ocean & Boston sports.

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