6 Must-Have WordPress Plugins for Small Business Websites



Senior editor

Parul Saxena

Chief editor

Last updated: May 28, 2021

WordPress has redefined the way people view building websites. Now, individuals with little to no coding experience can build a website and get it going in just a few minutes. It has steered to an explosion of online small businesses.

Designing an attractive and responsive WordPress website allows you to offer your services and products to a wider range of people. If you own a small business, choosing the right WordPress web hosting service is the most critical step when it comes to security and reliability. Managed WordPress hosting solutions are on average 3-4x safer than self-managed solutions, but that doesn’t mean you can just install any plugin.

Looking for Website Builder Services? Check out SoftwareSuggest’s list of the best website builder services solutions.

The plug-ins you choose may determine how user-friendly your site is and whether people want to go back to it. The following are five must-have WordPress plug-ins for small businesses.

Important WordPress Plug-ins for Small Businesses

1. WPForms


WPForms is the premier WordPress form plug-in. There are several plug-ins for WordPress that can help you make forms that can be overwhelming. Many of these plug-ins offer more functionality than what most small business users need. This excess functionality makes the plug-in too tricky for the average user. That is why WPForms is such an excellent tool.

The purpose of WPForms is to make the process of adding forms to your site as easy as possible. It does this while simultaneously adding advanced features that power users may need. There is a Lite version of this software that is available for free at the WordPress plug-in directory. If your small business needs to grow, you can opt to upgrade using one of four different licensing options.

WPForms Lite allows you to select from several basic form fields. Some prebuilt contact form templates can be customized to meet your needs. The Pro version of this software enables you to create an unlimited number of forms and integrate with other software, making this an excellent form creation plug-in for small business users.

2. MonsterInsights


Google Analytics does an excellent job of letting you know who is visiting your website. However, this is an advanced tool that can easily overwhelm you with data that you do not need. If you are not an analytics expert, you can be at a loss as to where to start or how to use the data.

MonsterInsights is the perfect tool for small businesses that want better insight into who is using their website and where they are visiting from. It can easily connect your site to Google Analytics. You don’t have to know any code.

This plug-in allows you to utilize several analytic tracking features that you may not have even known you needed to look at. With this plug-in, you can easily track,

  • E-commerce
  • Ads
  • File downloads
  • Google AMP tracking
  • Facebook instant article tracking
  • Form tracking
  • EU compliance

3. elink.io


elink is one of the most amazing WordPress plugins using which you can embed curated content on your website in a beautiful way. Whether it is RSS feeds, user-generated content, social media content, or stunning visual content galleries – you can embed anything and everything on your WordPress website using this plugin.

Just pick a template, add links to the content that you want to show up on your website, customize it, and copy-paste the embed code on your WordPress website. It’s that easy! You can use elink’s Chrome Extension, Link Library & RSS Feed Reader to collect content.

What’s more? Well, elink allows you to choose between 50+ stunning layouts and you can update the layout even after you’ve published it. How amazing is that?

One of the most loved features of elink is its RSS feed widget. With elink, you can create gorgeous RSS widgets for your website and show your audience the latest content from all your favorite sources.

That’s not it! elink also offers a really cool automation tool that automates content creation for your website. Just choose sources and add filters to make your contact more relevant for your audience and elink will do the rest

4. OptinMonster


The purpose of your website is to generate leads or convert and get sales. OptinMonster is a great plug-in designed for just this goal. OptinMonster is designed to do more than just generate leads. It is a conversion optimization software. It helps you make your email list larger and increase revenue and sales. This tool can assist you if you work as a publisher or if you are an e-commerce merchant.

If you are a publisher, OptinMonster makes it easier for you to create attractive opt-in forms that lead to conversion. Its behavior detection technology helps you see what campaigns you should start to attract the visitors you want. It means that your opt-in forms will display on your page when visitors are most apt to subscribe to your email list.

Instead of allowing potential customers to navigate away from your page, this site will show a targeted campaign or a targeted pop up at the exact moment your visitors are thinking about navigating elsewhere. It could lead to a 2 to 4 percent increase in first-time visitors who convert to subscribers.

5. Yoast SEO


Search engine optimization is at the heart of a website’s success. Every day thousands of websites are competing for the same keywords that your website is competing for. If your website is new, it can be challenging for you to do better in search results. Yoast SEO helps you optimize your website so that it performs better in search results. It helps you to create good content, manage keywords, and gives you access to Webmaster tools.

Yoast SEO begins by analyzing the content of your website based on the focused keywords that you have assigned. Then your site is given a search engine optimization score. Recommendations are made on steps that you can take to improve your search engine optimization score.

A nice feature of this plug-in is that it protects your RSS feed from content scrapers. This is where other people look for content that ranks well and then put it on their website. It could negatively impact your search engine optimization rankings, and could positively impact those who steal from you.

6. BackupBuddy


The Internet can be a dangerous place. DDoS attacks, data theft, and hack attempts cause countless websites to go down every single day. Unfortunately, small business owners may not understand the importance of having backups until they lose all of their data. Data recovery is expensive, but you can avoid it with proper backups.

BackupBuddy is a solution that,

  • Stores backups in the cloud
  • Makes it easy for you to restore or migrate content from your backups
  • Automatically creates backups on a regular schedule that you determine
  • Allows you to perform malware scans to protect your content

BackupBuddy has an impressive list of features and an attractive user-friendly interface. It offers a sleek user experience that even beginners would find easy to use. The code is reliable. It is a trusted site that has been used by many small businesses to keep their information secure and safe.

These are just a few of the endless plug-ins that are available for your WordPress site. Plug-ins will keep your small business site running smoothly, keep it safe, and make it an attractive place for users to visit. What plug-ins do you frequently use on your small business website? Tell us about them in the comments section below.

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