Running a successful blog is a difficult and time-consuming endeavor. When it comes to garnering a following, you need to be active and passionate. Post at the right time of the day and across more than one platform. Promote yourself, but be trustworthy and relatable at the same time. There are so many things to factor in, it becomes confusing to keep track of sometimes!
It’s a difficult recipe to get right, but it is completely doable. If you have a niche and can utilize the correct marketing methods and blogging tools to your advantage, you can make it to the big leagues.
4 Must have Blogging Tools for any Blogger
Here’s a guide to the blogging tools that should be included in your repertoire if you are looking to make your blog a successful one:
1. Keyword Tools
You will want to target certain keywords so that Google can rank your website properly and effectively. Keyword tools can help you locate relevant keywords you should focus on.
They can also help you decide what to write about. For instance, if you’re a business blogger who specializes in digital marketing, you could see that many people are searching for the latest trends in SEO and use this to your advantage.
One useful tool is Google’s Keyword Planner, which shows you what topics have been the most searched for on the internet. What’s more, you can use it to find out what topics are relevant to your niche. Another good thing about this tool is that you can use the keywords it suggests to help your posts rank better in search engine results. Simply add keywords naturally to your content. Other keyword tools can give you some title suggestions for your posts, such as Portent or Hubspot.
2. Calendar Tools
Using a calendar tool is really useful to keep you on track with all the tasks you need to do. You might look at your calendar and plan a week or month in advance, noting down the times you are available to write new posts, when you will publish it and how often you will share it on social media. Calendars help you to zoom out and get the big picture view of your blogging plans. This will help you feel more in control rather than feeling overwhelmed.
3. Monetizing Tools
You will want to use advertising on your blog and also look for sponsors who will pay for you to endorse their products or services. Plus, you will want to find monetizing tools that will help generate traffic to your website. That way, you can have your readers read any content that contains a well-placed, natural affiliate link. If you are wondering how to use an Amazon affiliate link, there are many reliable websites for you to make use of.
4. Email Marketing Tools
To send emails to your list, utilizing email tools such as MailChimp is a great place to start. It is free up to a set number of subscribers, and you can create email campaigns and lead pages if you want to sell products. You can add a signup form to your blog for visitors to add their email address, and by following a few simple instructions, you can have them automatically added to your list of subscribers in MailChimp.
When you are blogging, either professionally or as a hobby, there are tools that can make things easier. Not only that, some tools will enhance your skills as a blogger, such as developing your writing skills. You will naturally prefer some over others, but don’t hesitate to try out different blogging tools to find the ones that work for you!