When starting out, it’s easier for companies to opt for stand-alone applications as these solutions can be astute when it comes to solving a particular problem. Most companies deploy these applications as a short-term solution. But what happens when the company grows? In larger companies, siloed systems can end up disrupting communication and information flow between departments.
This is where integrated software solutions like Oorwin come into the picture. Being an integrated HRMS, CRM, and ATS platform, Oorwin brings together your end-to-end business operations. Read on to know what Oorwin is, what it offers, and how you can benefit from it in this exclusive interview with CEO Venkat Kolli.
In conversation with Venkat Kolli, CEO at Oorwin:
What does Oorwin mean? What does Oorwin do?
Oorwin means “victory” in the African language (Afrikaans). Oorwin was founded to enable organizations to be more successful and provide more value to customers.
I have run multiple services and staffing companies over the years, and based on my experience, one of the biggest challenges these companies face is the lack of collaboration between teams working across geographies.
Within a staffing company, there are multiple software like CRM (Customer Relationship Management), ATS (Applicant Tracking System) and HRMS (Human Resources Management System), with no common link connecting all of them, and a lot of discarded data. If I, as a salesperson, want to work on an opportunity, I have no way of finding out which of my employees are available and who can be leveraged to close the deal.
Oorwin’s inception stemmed from the thought of bridging that gap by building an integrated product for staffing and consulting firms.
Oorwin offers a suite of software solutions for HR, Sales, and Recruitment. Which is the most sought after product, and why?
We at Oorwin offer multiple solutions for companies. We believe you should buy what you need. There would not be any point buying everything just because it is available. So the most sought after product would be based on the organizational need, whether they need a solution exclusively for sales, recruitment, or HR. Having said that, I also truly believe that a company would realize maximum value if they integrate their processes with Oorwin.
How difficult is it to manage your brand value in this evolving SaaS industry?
I think our brand value comes from the fact that we are very different from our competition in the way we are structured and how we provide value to our customers.
Imagine an organization with not just operations but businesses across different geographies like US, India, UK, Singapore, etc. and with multiple platforms for multiple geographies all doing the same function. Things can quickly get very chaotic and inefficient. So we are trying to solve that problem by having one platform for one business across the globe.
As the industry evolves, we look forward to adding more interesting features and integrations to deliver a better experience to our customers and strengthen our brand value.
What is it that Oorwin offers different from its competitors?
Currently, most of our competitors only offer few functionalities required for staffing and consulting companies, and most do not provide a robust CRM.
Another important aspect in which we are different from the competition is our marketplace integrations. Currently, we have 100-plus integrations on our platform and, by the end of the year, we are looking to have integrations with at least 300 to 400 different business products and platforms to help improve productivity and growth for all our users across the globe.
How has Oorwin enabled some of its customers to grow business?
Oorwin has enabled the growth of business for customers in a lot of ways. For many of our customers, it has helped companies increase their sales revenues with features that help them find the right company and contact information, centralizing and recording multi-channel interactions with the customer account so that there is no duplication, etc. These features enable sales reps to maximize their time and effort in converting leads.
One more area that has been majorly helpful for our customers is increasing recruiter productivity. Recruiters can save time and effort by working with extensions like Google Chrome, Outlook, etc. There are also in-app tools for digital signatures, eliminating the need for third-party tools. There is clear visibility of performance and productivity with the help of multiple reports. Our robust HRMS platform has helped organizations streamline their business processes and ensure legal and immigration compliance.
You have served across profiles in different organizations. What do you think has been the most challenging task for you to date?
My primary goal across the organizations, more so as a CEO, has been to ensure an increased customer value creation, employee satisfaction, and at the same time, ensuring high returns for shareholders. I don’t think there is a right answer on a go-to strategy as it is based on a lot of variables and differs on a case-to-case basis. So, it is this decision-making that makes the job challenging but also exciting at the same time.
According to you, what is success? What are the metrics that you use to measure it?
We, as an organization, coming together is success. Adding value to our customers, making our employees happy, and making sure our investors’ money is realized are the metrics I would use to measure success.
How do you keep yourself updated and motivated?
I keep myself updated through social media, reading up a lot, and having meaningful conversations with people in and across industries.
If you weren’t building Oorwin, what would you be doing differently?
If I weren’t building a value-based platform for a global problem that I’ve done in the form of Oorwin, I would probably be playing more sports and traveling more (probably not during COVID times!).
Any advice for emerging entrepreneurs?
- Don’t wait for the “right” time. “Now” is the right time.
- Never have a fear of uncertainty as long as you are focussed on solving a problem.
- Always create a minimum viable product before you start building all the pieces.