How to Optimize the Web Presence of Your Business?



Senior editor

Parul Saxena

Chief editor

Last updated: March 1, 2021

Every business wants to be at the top of Google search engine lists, would like high numbers of hits on their website and repeat happy customers telling others how great their experience was. However, to make all this possible, having a strong web presence is key to building your business and reputation. Therefore, here are five easy steps to help you optimize your web presence to ensure your business is being seen by as many potential customers as possible.

Five Steps to Optimize Web Presence For Business

1. Have a great website

This sounds simple, but can be harder than it looks. If you are relatively new to website designing and just want something simple and easy to manage, then go for a WordPress template. However, be wary that WordPress does not allow expansion and isn’t professional. Therefore, if you’re a serious business professional, you’ll want to have a proper website designed for you. If you don’t, then you can seriously impact your business’s successes. Website designers at Lucid Digital offer bespoke, beautiful website design and a host of other online services to help you boost your presence.

2. Look to SEO

Boost your SEO. Increasing your efforts on Search Engine Optimization will improve your company’s rankings and ensure you show up on searches. Check your onsite content, it should be relevant to your target audience. If any keyword is misleading or do not make sense to your business, you would want to keep it away. You will also want to check your HTML text format, title tags and metadata. If all of this sounds too complicated for you, then make sure you contact a professional.

3. Have Social Media Accounts

Engage with social media; let people know you are out there. Start conversations and join in relevant chats on Twitter or Facebook to ensure people become aware of you and what you do. Marketing your business on social media is immediate, and you can respond and connect with your customers in real-time. Social media allows you to keep local customers up to date while reaching new audiences globally. You can also use the platforms to establish your reputation while expanding your professional network, all with a few clicks of a button.

4. Check all your information is up to date

It’s no good to have a brilliant website if the contact details are for your old office and no one has been passing on the messages. Make sure customers and clients can reach you, and that the contact information is easy to find online. Also regularly updating your website will ensure people keep coming back to find out what’s new.

5. Ask for reviews

People like to read about others experiences before they invest in something, whether that’s buying a new iron or choosing a local plumber to fix their boiler. Client or customer testimonials help give potential customers faith in you and can make the difference between someone skipping past your site to the next or stopping to engage with your business. Research indicates that 90% of consumers say their purchasing habits are influenced by reading online reviews, so engage with your customers, ensure they are happy (and if they are not, then see what you can do to remedy things) and get some reviews up to tempt new ones in.

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