What drives a business forward? If your answer is not “customers,” you probably need to rethink. The relationship with its customers is the core of any business, and it is essential to manage this relationship to develop and increase customer loyalty.
There are several ways a business can improve its relationship with customers, with the easiest and most crucial one being identifying and acknowledging their needs and requirements.
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Earlier, this process required the storage and management of tons of paperwork containing user information, but now, solutions like CRM Software have made it easy for businesses to streamline customer journeys and requirements. However, a ready-made CRM solution might not be able to cater to your requirements and objectives.
Essential Reasons to Build Custom CRM Software
If you are still relying on paperwork and spreadsheets to store consumer data, here are reasons to build custom CRM software for your business.
1. Less Expensive Than Off The Shelf CRM
In most cases, CRM solutions come as SaaS solutions with a monthly or yearly subscription, and the pricing depends on the number of users you have in your organization. However, the biggest drawback of ready-made CRM solutions is that they are designed for everyone.
So, even if you don’t need three of the ten features offered, you have to pay for all ten. Keeping in mind that as a company grows, its CRM upsurges, and paying for unnecessary features at a large scale is a sheer waste of funds.
In a custom CRM software, you can decide the features you want to add and pay for only those. Thus, you can get rid of non-functional features and save up on your operational costs.
2. Less Onboard Time
When you adopt a new ready-made CRM, the chances are that it will not align with your company’s existing workflows. Thus, you will need to hire a certified trainer to train your existing staff and new employees to get acquainted with working with the CRM.
This process is both costly and time-consuming. Custom CRM software solutions are developed as per a company’s existing workflows, making it easy for employees to adjust and get used to the system. Thus, a custom solution can play a pivotal role in decreasing the onboarding period.
3. Seamless Integration
For an off-shelf CRM system, you will need to pay a substantial fee to get additional benefits as their extended APIs and functionalities are more expensive. Moreover, the integration approach with a ready-made CRM is more complicated, and a company will need to hire an expert for integrating necessary apps such as Microsoft Outlook, Gmail, Accounting apps, etc.
A custom CRM software solution, on the other hand, makes the integration process less expensive and easier by allowing developers to make use of the API-first approach, thereby making the procedure more reliable.
Custom integrations are essential for a company because they convert a CRM into a custom hub that can be utilized by all departments, including HR, project management, supply chain, manufacturing, etc., thus, helping a company evolve into successful digitization.
4. Simplified Scaling Process
Scalability is an essential attribute every business craves to have. Automation and information sharing are crucial for seamless scaling of a business; however, it requires a CRM that can expand its functionality to other departments. However, ready-made CRM can project the following scalability issues.
- You will need to purchase a new plan, which will be more expensive but might not yet contain all the necessary features.
- You will need to install new add ons, which come with a hefty price tag.
- And also, we need to integrate your extension with the CRM solution.
Here is where a custom CRM software solution comes to rescue. Here are the benefits of a custom CRM solution over an off-shore CRM.
- It can add as many numbers of users you want without paying any extra cost.
- You can customized enhanced capabilities, such as database management, augmented analytics, etc.
- You can modify it as per your business requirements.
5. Enhanced Automation
A large majority of off-shore CRMs lack automation, a crucial function every organization requires. In the absence of automation, the sales managers will need to spend a lot of time entering and organizing data. These cumbersome, less-productive tasks can turn off the sales team. A bunch of tasks which can and should be automated include:
- Entering customer information in the database
- Uploading recorded calls
- Compiling data
- Uploading recorded calls
CRMs that support automation usually offer a comprehensive range of features, and you will certainly not need all of them. A custom CRM software solution helps you automate only those tasks that are essential for your business, thereby helping you save money and get rid of unwanted features.
6. Seamless data integration
Your existing CRM might lack scalability, support a limited number of applications, lack configuration capabilities, and have high maintenance costs. Thus, you might consider migrating to a new CRM. However, you might face several technical challenges during the process, such as:
- Migrating data from old to a new system without losing information
- Identifying compatible hardware for your CRM
- Understanding the legacy system
Thus, when migrating to a ready-made CRM, you will need to hire a specialist to extract and standardize the essential data, making it an expensive approach.
On the other hand, a custom CRM software solution helps you overcome these challenges in the following ways.
- They are designed for seamless migration
- They can be set up with a new CRM with a compatible format
- Migration scripts for custom CRM software are easy to create, which prevents data loss.
Customer Relationship Management (CRM) software is a crucial enterprise application for any organization.
However, several companies hurriedly pick a ready-made CRM, which limits their operations sooner or later. Thus, if you are willing to adopt a new CRM or migrate from an old CRM to a new one, custom CRM software is the best pick. From easy usability to seamless scalability, you get it all that is required to help your business become more efficient and productive.