It’s safe to say that SEO is one of the most misunderstood areas of digital marketing. Over the years, SEO gained the reputation of a kind of alchemy made up of unpredictable elements. As a result, many business owners aren’t sure whether they should be investing in an SEO agency or SEO software as part of their marketing plan. In fact, they doubt whether it’s essential for their business at all.
However, SEO isn’t alchemy but a reliable, data-driven tactic that provides businesses with web traffic, credibility, online visibility, high ROI, and even insight into customer behavior. And thanks to services like Marketin9, every business can launch a robust inbound marketing campaign, no matter its size.
Here’s why every company needs to invest in SEO today.
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1. SEO works for Visibility and Branding
What is the first thing a user does when searching for a product online? They go straight into the search engine and type a keyword. When consumers search for products or services, they turn to search engines like Google to provide them with reliable sources. That’s why your business needs to appear as high in the search engine rankings as possible.
Moreover, by appearing in the search results in your brand immediately gains value. If you continually show up for important key phrases and keywords, customers will be exposed to your brand more often. Sooner or later they will remember your name and click through to your website – they will also trust you more.
2. SEO provides businesses with Credibility
Searchers looking for particular keywords will notice your name popping up on top of search engine rankings. The fact that Google positions you so high serves as a vote of confidence. If Google claims that your business is relevant for a keyword, consumers will believe it to be accurate and trust your brand to deliver.
3. SEO brings in Web Traffic
It’s always smarter to set up a storefront in a busy place. And the same goes for the internet. After all, how are you going to convert leads without bringing them to your website first and showing them what your brand is all about?
SEO is actually much more affordable than setting up a store on Times Square. Since people who land on your website were searching for products or services like yours, you can consider them qualified leads because they already have a need or interest in what you’re offering.
4. SEO also offers Excellent ROI
By investing in SEO agency, expect your business to be rewarded much more than through traditional forms of advertising. SEO is an inbound marketing strategy that allows you to market your product or service to people right when they need it.
You don’t have to interrupt them as they read the newspaper or watch their favorite TV show. You don’t even have to convince them that they need your product or service – all it takes is convincing them that you’re the right business to buy from.
These benefits are just the tip of the iceberg. If you have any questions about the value of SEO or are looking to hire an SEO agency to reach out to us in the comments – we’ll be happy to help you navigate the world of SEO.