Restaurant Tech Can Drive Revenues In The Post-COVID World

Supriya Bajaj

Supriya Bajaj

Senior editor

Parul Saxena

Chief editor

Last updated: August 25, 2021

Wondering what a dining experience in a restaurant will look like after COVID-19?

Get ready for a sea of change!

With over 50% of respondents in a recent Dataessential’s survey revealing that they would not be comfortable with on-premise dining after the pandemic, we can expect many changes in the restaurant industry.

Well, it is not all bad news on the horizon.

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On a positive note, implementing the right technologies can help dining establishments provide a safe and hygienic environment for their loyal patrons.

So, let’s dive deeper and understand how restaurant technology will play a crucial role in delivering a good dining experience!

Restaurant Tech – The New Post-COVID Reality

The pandemic has rocked the global restaurant industry in a big way. Did you know that in the United States alone, more than 70,000 restaurants have closed operations due to COVID-19?

Social distancing, masks-on policies, and extended lockdowns have had a severe economic and sociological impact on the restaurant sector. Staff layoffs, financial losses, and permanent closure of restaurants were not uncommon.

The big question is that will the restaurant industry take up the challenge and evolve to the new normal?

Innovation is the key to adapting to the changed post-pandemic era. Restaurants have to implement strict cleanliness audits, infrastructure sanitization, and personal staff hygiene to deliver a safe customer experience.

Technology has proven to be a critical business asset in the last year. From QR code-based menu cards to self-order kiosks and virtual gift cards, technological advancements have helped restaurants limp back to normalcy and increase revenues. Here are some long-term changes that are here to stay for the foreseeable future for the international food and beverage industry:

1. Digital Menu Cards:

Paper and plastic menu cards are now a thing of the past. Restaurants, coffee shops, and bars will need to provide touchless virtual menus to reduce the risk of exposure to germs amongst customers support. Many restaurants have moved towards electronic tablets placed on a table to give voice commands or punch in their order. This tabletop device is sanitized between eating.

Electronic menus are a safe option and eliminate the need for customers to browse through paper menus with an increased risk of exposure. Alternatively, many restaurants also provide real-time menus on mobile devices that can be accessed through a quick scan. This gives customers a contactless and convenient way to decide on a dish of their choice and enjoy their time out!

2. Wireless POS:

The Zagat Future of Dining Study has revealed that 3 out of 4 diners cite health and safety concerns as deterring factors for dining out in the current scenario. This is the prime reason wireless POS systems are the best way to take guest orders in the post-pandemic era. Not only do they eliminate the need to write down orders on a piece of paper and send it to the restaurant kitchen, but POS systems also increase the speed of service and accuracy.

Real-time order directives to the restaurant kitchen electronically are an excellent way for dining establishments to boost operational efficiency. It enables restaurants to handle a higher volume of orders simultaneously and ultimately increases revenue.

3. Contactless Payment Portals:

A digital payments poll by MasterCard India has revealed that 74% of users will continue making contactless payments for purchases in the post-pandemic era. Restaurants will need to move with the trend and adopt contactless payment portals for the safety and well-being of their customers.

Here’s what your post-COVID dining experience will look like:

4. Online Customer Loyalty Apps:

If there’s a gamechanger in the restaurant business, it is undoubtedly guest loyalty applications! Rather than passing physical paper or plastic cards, restaurants need to develop innovative virtual loyalty applications to engage customers and keep them coming back.

5. Seamless Takeaway and Delivery Options:

Amid the pandemic, people primarily relied on delivery and takeaway services to enjoy gourmet dining experiences in the comfort of their homes. We can expect this trend to continue in the post-COVID era, too; hence restaurants need to work on pickup and delivery cycles.

6. Electronic Customer Communication:

Digital acceleration is the way ahead for the post-pandemic restaurant industry. Restaurants must adopt technological innovations to create a strong digital presence and engage with their customers through multiple channels. Investing in restaurant software can help dining establishments automate routine tasks and manage customer retention in a unified repository.

Mobile e-wallets and tap-to-pay cards can be used to reduce the spread of the virus by exchanging cash notes or plastic credit cards. A contactless payment transaction takes 15 seconds on average, making it a speedier and more convenient mode than traditional payment methods. So, if you own a restaurant, make sure to adopt contactless payment functionality to make your customers feel valued and safe!

Supriya Bajaj
Supriya is a senior content writer with vast experience in writing about technology for various industries. Interactive, synergetic, and influential content is what she believes can make a positive difference in our daily lives!

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