Role of Digital Marketing to Transform Your Business Growth



Senior editor

Parul Saxena

Chief editor

Last updated: May 21, 2021

Digital marketing, also known as internet marketing or online marketing, has currently become an integral aspect of business development plans for all organizations, irrespective of size.

It is the process of promoting your brand and business offerings on the internet using advanced digital technologies such as content marketing, email marketing, SEO, PPC, advertising, and affiliate marketing and more to drive your business forward.

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A results-driven online marketing plan can completely transform the way your business operates. We can say digital marketing plays an essential role in today’s business climate, corporates, as well as, startups are equally embracing internet marketing techniques to boost their audience outreach and gain a strong foothold across the globe.

The role of digital marketing is to provide the digital presence of your organization, build its online reputation, and help you gain a competitive edge. To help you understand the role of digital marketing better, we would like to enlighten you about the unique benefits offered by online marketing tactics.

5 Benefits of Internet Marketing to Businesses:

1. Strengthens Client Relationships

Internet marketing builds your online presence, which in turn helps your target customers to find you out. It also enables you to collect the contact numbers and email IDs of your potential as well as existing customers.

In this way, digital marketing allows you to share regular updates on special offers, discounts, new product launches, and your success stories with your customers.

Moreover, by sharing engaging content on your social media pages, you can also encourage your customers to interact with you regularly, thereby building long-lasting client relationships.

2. An Affordable Marketing Option

Gone are the days when only the industry giants were capable of affording useful marketing tools. Unlike traditional marketing, internet marketing enables even small businesses to compete with big competitors; this is because the leads generated via social media platforms, SEO tactics, blogging, guest posts, and backlinks cost less than traditional ways of marketing.

With online marketing, you can also significantly reduce your advertising expenses, including printing and travel expenses. What’s more, unlike conventional marketing, internet marketing has no hidden costs.

Also, Read: 7 Top Digital Marketing Agencies in India

3. Offers Enhanced Visibility

The fundamental role of digital marketing is to give better online exposure to your website so that visitors can easily find your business. Online visitors are more interested in going through the options that appear on the first page of search engine results pages.

Therefore, if you succeed in getting your business to the top of Google’s SERPs, you not only gain more online visibility, but also end up generating more leads, gaining more customers, and making higher profits.

4. Enhances Business Credibility

When your website shows up on the first page of Google, along with that of other industry players, it instantly improves the credibility of your businesses.

5. Helps You Outrank Your Competitors

Last but not least, the primary role of digital marketing is to help you understand the online marketing strategies and social media strategies of your competitors so that you can pick holes in their approach, and exploit the same for your benefit.

Information marketing channels such as search engine optimization, competition analysis, email marketing, etc., help you outshine your competitors so that you can stay ahead of the game.

A Bright Future Ahead!

The future scope of digital marketing looks quite positive and promising. Because of the immense benefits offered by internet marketing, it will continue to remain an effective way of promoting your brand in the years to come. However, digital marketing tactics will keep evolving with the changing times.

For example, with the advent of artificial intelligence (AI), the role of digital marketing has transformed considerably. AI is already redefining the future of digital marketing as businesses have already started integrating chatbots to their website, apps, emails, social media accounts, engage with customers and respond to their queries.

Besides automating marketing chores and boosting productivity, AI also enhances the customer experience. It provides you with a data-driven analysis that helps you understand your customers better.

Similarly, apparel, beauty accessories, and furniture businesses have started leveraging Augmented Reality (AR) in their digital marketing strategy to grab the attention of the millennial customers and provide them with the unique experience of virtually trying a product before making the final purchase.

Last but not least, the demand for compelling visuals will also be on the rise as more and more customers will demand engaging and entertaining video content and infographics that are easy to digest.

At the same time, voice assistants such as Cortana, Siri, Alexa, Google Assistant, etc. rule the roost since a majority of online searches created via voice search.

In simple words, online marketing will facilitate more business opportunities and higher user engagement in the times to come. The industry will also witness the optimization of content for voice search, along with more informative, relevant, crisp, and concise online ad campaigns.

Tapping Into the Power of Online Marketing

Considering the factors cited above, we may conclude that the role of digital marketing will keep expanding with time, and it will continue to remain a top priority for businesses to thrive in the market.

Chanchal Soni is a Growth Hacker and CRO Specialist at Appitsimple. She has experience in digital marketing, social media, content strategy, and marketing communications. Lover of huskies, the ocean & Boston sports.

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