The Role of Mobile Apps in the eLearning Market

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Chanchal

Senior editor

Parul Saxena

Chief editor

Last updated: May 21, 2021

The days of being physically present in classrooms for learning courses have started losing ground these days – thanks to the introduction of the internet. Due to the advent of the internet, students can now take classes or study online. This online study is generally called eLearning Market.  

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However, things have kicked a notch with the growing use of mobile phones. Unlike computers, mobile phones have the advantage of portability which enables users to carry them anywhere they want. Packed with numerous applications across several categories, mobile devices have become all the rage these days. 

In terms of education, mobile applications have started replacing books and libraries. The increasing number of applications have proved to be a blessing for those who are into jobs. An increase in the penetration of smartphones in the lives of people has become obvious to the point that it is commonplace at present.

But the story behind the role of mobile apps in eLearning Market has become a hot topic for discussion among learners and enthusiasts alike.

Here is all you need to know about eLearning Market

The current trends of the eLearning market

Smartphones have replaced computers these days. While it may not be possible to exactly replicate all the functionalities of computers in smartphones, the latter has features that can address the various needs of users with panache. 

In the past, mobile devices used to be feature-phones with basic functionalities. But ever since the entry of smartphones with smart features, the equation has changed altogether. People no more feel the need of using browsers on these devices as they have access to thousands of applications for several categories via apps. It also includes applications that are intended for educational purposes.

Thus, the landscape of the eLearning market has undergone a rapid transformation in the last few years. At present, online courses go side by side with eLearning. By default, students get access to various learning applications of institutes after their admission. This trend has further led to the increased use of mobile apps for learning.

Going by numbers, the eLearning market is expected to cross the $275 billion mark before 2023. Plus, the seven-year period between 2015 and 2022 shows a promise of exceeding a growth rate of 7.5%.  These are significant figures that account for the reason behind the growing emphasis on investing in the eLearning market

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Classification of the eLearning market

Despite the growing popularity of eLearning as the modern version of acquiring education, the fact remains that it is still an unexplored domain which offers endless possibilities. The very fact that 74 percent of people are still unaware of it across the globe highlights this point. Owing to the scope of education and financial growth in the market which corresponds to eLearning, it can be classified under two heads: education and corporates.

Based on the aforementioned form of segregation, the market involving eLearning can be further classified under the following heads:

  • Application
  • Provider
  • Technology
  • Region

The aforementioned segregation of the eLearning market covers its scope in the best possible manner. Aside from clarifying the role of eLearning in its various forms, it also showcases the areas wherein there is a scope for investment and further development.

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How the role of Mobile apps is contributing to eLearning

The introduction to the concept of using applications for various learning and other activities has refreshed the experience of users of mobile devices. It has come as a relief for those who either need to carry a pile of papers, books or perform the majority of their tasks on desktop computers. So far as the role of mobile apps in learning is concerned, it has improved the process by making it rather engaging.

Consequently, there have been changes in the demand and development graphs of mobile applications. In the beginning, there were only a few companies that were involved in the development of applications. However, things have changed with the emergence of new players in the market. 

Due to the growing competition among different app development companies, the latter consider investing more resources in improving the features and functionalities of apps now than ever before.

Over the last few years, the use of offline applications has come under the spotlight. This is because not all users can access the internet on the go. Oftentimes, the majority of mobile app users feel the need to use applications for educational purposes even as they are not online. Offline applications address the problem of the lack of internet connectivity and help mobile app users to perform their tasks even when they are not online. Nowadays, both free and paid apps involve this feature.

If numbers are anything to go by, then there has been a surge in the number of app downloads on smartphones as well as in the revenue generation of companies that are responsible for the development of applications. According to an estimate, the industry has the potential to raise almost $188.9 billion by the end of 2020.

This figure is just the teaser of what one can expect in the coming years. The expert opinion hints at more crowdfunding and sponsorships for the increased role of mobile apps in the next few years down the line.

Final thoughts

The growing role of mobile apps in eLearning has made both the aspects inseparable in the sense that the growth of the former leads to the growth of the latter. The majority of industry pundits have kept their fingers crossed for the growth of mobile apps and the market featuring eLearning. Also, some people believe the current trends are just the beginning. They expect more developments in the future.

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Chanchal Soni is a Growth Hacker and CRO Specialist at Appitsimple. She has experience in digital marketing, social media, content strategy, and marketing communications. Lover of huskies, the ocean & Boston sports.

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2 COMMENTS

  1. Nice article!!
    Nowadays, it’s common that everyone uses smartphones for their day to day activity. Mobile apps are becoming the main medium of digital interaction. Mobile devices changed the way businesses work and the e-learning market also.
    Thanks for sharing such a valuable article.

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