6 Signs You Need a CRM Software



Senior editor

Parul Saxena

Chief editor

Last updated: August 26, 2021

If you are a business decision-maker, you must have probably heard the term CRM (customer relationship management). CRM software has become a growing phenomenon — the CRM business is expected to exceed $80 billion by 2025.

However, there is no prudence in merely investing in CRM technology without knowing if your customer retention software it or not. Planning to implement a new tool or process can be a significant decision, especially when it requires a financial investment.

Looking for CRM Software? Check out SoftwareSuggest’s list of the best CRM software solutions.

It is more important to understand how CRM can transform your business operations. How will it affect your sales, marketing, or service workflow? Or, how long will it take to yield the result?

Are you feeling confused? Don’t be. There are a few signs in every business that indicates whether you are in need of CRM or not. In this article, we have outlined the six signs that may mean you need one.

So let’s begin.

Are you in need of CRM Software? 

1. Missed Sales Opportunities

As your client base grows, it gets quite difficult for salespeople to track their sales lead manually. They can’t remember all the details about the customer when you don’t have your vast database maintained on a single platform. It creates a wrong impression in front of your customers as it makes them feel less important. They will simply walk away.

Besides, if you don’t have a transparent process for nurturing your leads, you might ultimately miss out on sales opportunities. With CRM books in place, sales reps will have all the relevant data and information stored about their customers. They can seamlessly pick up where they left off last time and thus, add value to the relationship.

Not only that, but a CRM can automatically notify your sales rep when it’s time for a follow-up. In short, CRM marketing ensures that you don’t miss sales opportunities.

2. Lack of Collaboration Between Departments

The sales team is accountable for closing deals, whereas the marketing team generates leads. Both the department needs to be coordinated to ensure that leads are converted into opportunities, and eventually, a customer.

However, sometimes departments get engrossed in their own work and start losing track of other department’s activities. It could create a problem while dealing with a client as they may not know how to handle the customer due to lack of information.

If you are facing a similar situation, you are in need of CRM software. CRM gives you access to real-time data related to a customer’s profile. Anyone in the organization can view the lifecycle of each customer or lead and know precisely how to tackle them.

The ideal way to go about this is to set up a marketing automation system that will help the business in generating leads on autopilot. These leads are then automatically populated to your CRM system for your sales team to automatically take charge. Not only does this improve organizational efficiency, this also removes the glass wall that sometimes exists between the marketing and sales functions.

3. Inadequate Reporting or Data Analysis Tools

Businesses must have complete information while dealing with your potential customers or clients. The more data you have access to, the more you know.

Besides, you also need to be able to forecast your customer demand accurately. You need to keep an eye on the latest trend and keep a check if your sales team are meeting their monthly targets. Reporting is one of the most important modules of improving CRM users adoption. It has built-in reporting and data analysis tools that can help you understand your customer better.

It allows you to create customizable reports based on your requirements. Also, you can get a complete insight into their buying behavior, demographics, and other specific preferences.

4. Poor Customer Satisfaction

Having a poor customer experience opens the door for your competition. Losing customers to your competitors due to poor customer support service can be extremely painful.

If you are having low satisfaction rates and a high volume of complaints, you are in need of CRM. With CRM, you can target approach all your customers. If they prefer to communicate over mobile rather than emails, choose that. Engage your customer in whatever style they want.

You need to make them feel important if you want to earn their loyalty. If you have a CRM, you will be able to address all their concerns proactively. In fact, you can also integrate your social media handles with the system and monitor all your customers’ activity on your pages online. It will help improve your business service quality.

5. Less Efficiency or Low Productivity

The need for CRM lies in the fact that you are still using manual processes, like spreadsheets and paper approvals, which results in the business being highly inefficient. It wastes a considerable amount of time of employees doing repetitive tasks, which leads to a decline in productivity.For instance, billing and invoicing the same list of clients at the end of every month. 

Using CRM can remove the need to do repetitive tasks manually through automation. Its typical applications of workflow automation are sales automation, marketing automation, and customer support automation. Not only that, it brings account-related team communication into a single, shared interface. There are fewer chances of information getting lost, unlike in the lengthy email chains.

All these will ultimately lead to improved efficiency and more productivity by finishing routine tasks for you without causing any hassle.

6. Rapid Business Growth

When your business starts to expand, you can no longer rely on an inefficient manual system to cater to the requirements of your customers.

Are you prepared to handle a sudden potential rush of new business? Or, do you have the right set of tools to help you scale effectively? If your processes are not organized, it’s a sign that you are in need of CRM that fits your business needs. The right system will grow with your business without reducing productivity.

Even small businesses who are just starting out can benefit from the advantages of CRM software. However, the biggest concern that remains is how one selects the right size platform. It mainly depends on the number of employees you have and the list of your clients you are dealing with.

With the software-as-a-service (SaaS) pricing models rolling out, most CRMs can grow as you expand. If you are starting out with just two employees and plan to expand it to 500, your CRM will scale along with your business. In short, CRM software opens new avenues for your business.

Conclusion: Taking the Next Step

The key to success in today’s business environment is not to work harder but to work smarter.

If you can relate to any of the above scenarios with your current business situation, it’s time to take the next step. That is, you need to start looking for a CRM software for your business. The right CRM will help you automate and streamline all your business processes. It will help you find more deals, find and keep your customers happier, and ensure that all your resources are allocated optimally.

Shrushti K. Chaware Works as a Digital Marketing Executive, at SoftwareSuggest. She is a Sports lover and always curious to explore new stuff. When she is not working hard at work, she can be found writing, reading or just wandering.

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