Marketing is not something that can be done on pen and paper any longer. There are no billboards to set up, and no magazine spreads to make. Effective marketing is different because people have become so oversaturated with marketing materials that they are more proficient than ever before in simply ignoring them.
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Using data and software is the best way forward, even if you invest in print marketing as part of your overall strategy. With the right tools, you can send the right message to the right people at precisely the right time that they need to hear it. That is when your message, product, or service will hit home.
To accomplish such a task, you will need to adopt multiple software and digital tools.
Best Software and Digital Tools to Improve Marketing Efforts
1. Customer Relationship Management Software
Customer relationship management software is the best way to collect information about your customers or clients, to store it, and then use it. It can be key to creating an effective series of campaigns that generate results.
There are not only different CRMs for specific industries but also jobs. For instance, Infusion Soft CRM comprises of ideal contact management, company insights, Gmail/Outlook integrations, and more. Other amazing CRMs include:
- Freshsales CRM: For sales forecasting, customizable email campaigns, etc.
- Zoho CRM: Pipeline management, email integrations, sales forecasting, etc.
- HubSpot CRM: Organized customers’ communication, easy integration with other HubSpot tools, etc.
2. Marketing Automation Software
Marketing automation software linked up with a comprehensive CRM system can do wonders for providing customers with a personalized experience you could never provide on your own. You can run multiple types of marketing campaigns automatically including,
- Email marketing
- Social media
- Automated chat responses
- Lead scoring process
There are many great marketing automation software for you to consider,
3. Conversational Marketing Software and Digital Tools
Chatbots are another great tool that you can manage both automatically and manually. For some problems, a chatbot is a far more efficient solution. For more complex questions, your customer should be able to reach a real person for the answer. Chatbots enable you for instant responses in a stress-free environment.
There are many conversational marketing software available, allowing you to create personalized, one-on-one conversations with your customers. The best software available is HubSpot, Intercom, Drift, Verloop, and Mindsay.
4. Heat Mapping Software
The heat mapping software will allow you to track and examine the real-time behavior of what people are doing on your website. You will be able to see where their attention goes and determine what on your site is working and what is not working.
5. Data Augmentation Software
Data augmentation is critical. You won’t always be able to extract a complete profile from a new user. In fact, in most cases, you may never get more than a name and an email. With data augmentation software, you will be able to search and find associated data with what you have automatically. From an email, you might be able to find and collect a name, phone number, or even key demographic data from the Internet – and you can do all that automatically.
Using these Software and Digital Tools to Improve Your Marketing
When you use these tools to improve your marketing, you need to see the big picture. You also need to ensure you have the right tools and that you are continuously adjusting your strategy again and again.
Adopt a Well-Rounded Approach to Marketing
These tools are great to use, but in order to effectively implement them into your strategy, you need to stop thinking of the different processes in your business as separate. Instead, it is best to adopt a demand generation approach. The new methods of demand strategy in demand generation work to bridge the gaps between each marketing stream and between advertising and sales. Only then can the demand be generated rather than just leads, and only then can you truly connect with your customers.
Demand Generation is a blanket term for every activity, move, and service that directs attention and awareness towards your business or product. It works when all the tools mentioned above work together to create data-oriented activities that build genuine relationships with your customers. Demand generation is how you link your marketing and sales efforts into one cohesive, strong, and multi-pronged effort that generates results.
Research and Find the Best Software in Each Category
Of the above software and tools, there will be different brands and types. You will want to invest research into discovering the right software for your business. A good place to start is within your niche. This way, you can enjoy automation features that benefit your business type or industry best.
Rely on Automation but Never Stop Fine-Tuning
Automation should be relied on, but it should never be left alone. You need to use your data to understand how well your efforts are being received and work on fine-tuning it again and again. Even a strategy that used to work can fall out of fashion, and it is in your company’s best interest to use your data to better your tomorrow.