The power of video as a marketing tool is increasing day by day, and there’s no sign of slowing down. With an aim to help businesses redefine their industry standards through this emerging trend, StoryXpress incepted. Initially launched as a product video creation tool, it is now serving as a one-stop video marketing platform for thousands of businesses across the globe.
Today, we have Apoorv Sharma, the Marketing Manager at StoryXpress, to throw some light on the product and its journey throughout.
In Conversation with Apoorv Sharma, the Marketing Manager at StoryXpress
How long have you been working with this product?
We created this product in August 2019. I have been working on this product for more than a quarter.
What is the most interesting thing about your job?
Measurable success. Zero ambiguity. Lots of experimentation. Handling a global audience with unique opinions and preferences. Creating creative content in video form.
Are there any ideological principles that your organization follows to maintain the brand value?
Yes. Our principle is to make video the preferred mode of communication as it delivers your message in a clear and concise manner. All while adding your personality and depth in the message, something written and telephonic communication has been missing for years. Communication is 20% verbal and 80% body language and tonality. We put that 80% back into your daily communication helping you convert more and speed up your efforts. We believe that making real relationships in today’s world is crucial seeing how distrustful the audience has become due to superficial and fake content going around the internet. We stand with genuineness and authentic connections that will stay with you in the long run. This is what keeps us up at night, one story at a time.
Considering the pace at which the SaaS market is growing, how important is it to keep innovating to stay in the game?
Innovation is not enough in SaaS. Disruptive innovation is. In the ever-changing SaaS world and a million tools doing similar things, you have to cut through the competition with a unique product that has a value proposition. The pace at which markets shift today has put pressure on organizations to develop equally dynamic and responsive business processes. One that can conquer that will be able to stay ahead in the game. Also, SaaS is about having a personality. You cannot just be a tool or a service, you need to be human and have distinctive characteristics not in terms of features but in terms of theme and customer support.
What is one thing that puts your product apart from the crowd?
We just don’t give people a tool or software and let them do the job. We help them along the way, in the process of video creation so that they are well-equipped to make top-level videos themselves.