Think Outside the Box: Alternative Branding Solutions

Chirantan Patel

Chirantan Patel

Senior editor

Parul Saxena

Chief editor

Last updated: February 25, 2021

Do you want to stand out from your competitors? You must look beyond Facebook ads and PPC campaigns, and you must carefully consider other marketing tactics to grow your business into the future. We are therefore offering some top tips to help you think outside the box and employ alternative branding solutions.

Make a Lasting Impression with Ring Binders

Are you set to deliver a training course? Planning an important meeting? Hosting an upcoming focus group? Make a long-lasting impression with branded stationery that will help your business to stand out for all the right reasons.

For instance, printed ring binders from Showcase Creative can be designed to reflect your brand while complementing your company’s professionalism. You can, therefore, bring your training, proposal or corporate information to life with high-quality, unique binders.

Storytelling

Celebrate your company’s uniqueness through powerful storytelling. Don’t follow the crowd when it comes to marketing, and make them follow you. Identify your USP and aim to promote it in a unique and novel way, which will allow prospective customers to make an emotive connection with your brand. You can tell your story via flyers, brochures, email marketing campaigns or via your website.

Different Advertising Opportunities

Advertising is not restricted to the internet, TV or billboards. For instance, do your target audience enjoy a drink at a specific type of bar? Place an advertisement in the washroom. Are you selling a health food range? Ask your local gym to hand out promotional flyers to their members. There are many ways you can promote your brand to your target demographic, you simply need to look for an opportunity.

Say Thank You

Do you want to market your products or services to past customers? Launch a thank you campaign that will help you connect with your customer base. For instance, you can show your appreciation for their customers by sending gift certificates, which will encourage them to shop on your website. It only takes one gift code or VIP program to turn a past patron into a regular, loyal customer.

Creative Ads

Let’s face it, people hate ads. Yet, you can make people fall in love with them if they are a little creative. McDonald’s is a prime example. Back in 2010, the fast food company made the bold decision to make crosswalks look like fries, which allowed the company to gain much publicity for their brand. Not only that, but people remembered the ad campaign, so they would stand out from their rivals.

Go Viral

It only takes one unique flash mob, funny footage or helpful video to make your brand go viral. Gather your talented team together to look for a viral video idea that will capture your target market’s attention, encourage many shares and boost your brand’s awareness. Don’t forget to incorporate your company logo into the video to increase your brand recognition.

Have you got an alternative branding solution? Share your top tips by writing a comment below.

Chirantan Patel
Chirantan Patel is the Product Manager at Softwaresuggest & Callhippo, an Inc. 275 company that researches and analyzes software to educate, advise, and connect buyers and sellers of business technology.

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