Whether you’re a small business or a huge corporation, the right web design agency will be able to provide a digital presence for your business that helps you accomplish all of your crucial business goals. Whether eCommerce or a lead-generation based business, your website design should encourage your website visitors to complete your desired goals.
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Before hiring a web design company, you will need to compile a list of potential agencies and vet them based on your own needs and business goals. Follow some of the strategies we’ve outlined below, and you will be well on your way to finding the perfect web design agency that meets your unique needs.
How to Choose a Web Design Agency Strategies
1. Compile a List of Potential Web Design Agencies
To begin, you’ll have to start by putting a list of potential agencies together and then gradually narrow it down from there. Start by asking friends, coworkers, and colleagues for recommendations on reputable web design agencies.
There are lots of websites out there that rank web design agencies, such as Clutch. While a lot of the ranking sites are “play-to-play,” you can still glean a lot of valuable information and find a lot of potential companies to then vet on your own. You can also search Google for web design agencies in your area and read customer reviews on their site and on neutral parties.
Many web design agencies may offer specialized services targeting your industry. For example, one company might focus on eCommerce web design, and another may focus on lead generation web design for the B2B industries. While it may benefit you to work with a company experienced in your industry, it’s more important that you work with a professional company that knows what they’re doing in general.
There are certain things to consider when putting your initial list of companies together:
- Will they fit your budget?
- Would it benefit you to choose a company that is geographically close to your business?
- Do they have experience building websites similar to the website your business will need?
- Do they offer other related services, such as digital marketing, or web development, or will you need to work with multiple companies? If you need to hire a Google SEO expert, you may want to find a web design agency that offers search engine marketing services, too.
2. Look at Their Website!
One of the best ways to evaluate a web design agency’s ability is to look at their website. Does it look fresh, clean, and modern? Or does it look outdated? If the company can’t even design a website that represents their business well, how can you expect them to do the same for your organization?
In addition to reviewing the agency’s website from an aesthetic point of view, review it from a functional perspective as well. Does the conversion funnel make sense? Does the web design agency exhibit an understanding of conversions and the intangible marketing know-how to build a website that doesn’t just look good, but performs, too?
From how their site navigation functions to the on-page copy and messaging, a web design agency’s website is your best view into their professionalism, attention-to-detail, and overall know-how.
In addition to the eye test, look through the web design agency’s portfolio for recent projects. You can also look for testimonials, or reach out to companies on your own that you find listed on the agency’s portfolio or case studies sections.
3. Find Reviews
Once you have narrowed it down to a few companies, you can start aggressively reading reviews anywhere you can find them. Google for the company’s name + reviews to look for neutral review properties such as Google My Business. Keep in mind that even “neutral” sites like Yelp are often manipulatable and can’t be trusted completely. Beware of the many pay-to-play web design agency ranking sites, as many of these will only show positive reviews or may otherwise provide misleading and biased information. You can also read employee reviews on sites like Glassdoor to understand the company better.
4. Have a Real Conversation With The Owners
Throughout the entire process, you will most likely only encounter salespeople. Before you sign a web design contract, ask if it’s possible to have a quick conversation with the owners or partners of the web design agency. Keep the conversation casual, but try to gauge what kind of person they are. By talking to the actual owner for a few minutes, you can get a better understanding of what type of operation they’re running. If the owners seem like good people and have met your other prerequisites, you’ve probably found the right company.