10 Tips to Enhance Your Employer Branding

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Chanchal

Senior editor

Parul Saxena

Chief editor

Last updated: May 21, 2021

An Employer Branding survey conducted by CareerArc Group, LLC, revealed that only 34% of candidates are willing to work for an organization with a poor employer rating. You can imagine why employer branding is so crucial.

With such stiff competition in the market, your company might go unnoticed by the customers as well as job seekers. For the success of your business, good people are of utmost importance.

Employer branding is all about creating a work environment and culture that appeals to the people you want onboard.

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Building a powerful employer brand helps improve staff retention, boost your general brand awareness, and make the whole process of acquiring the right talent easy.

If you want to build a strong and appealing employer branding, you have come to the right place. This article will discuss the ten most useful tips on how to create an employer branding strategy. So are you ready?

10 Tips to Improve Your Employer Branding

1. Discover Who You Are

The very first step towards building an employer branding is by identifying how you want your brand to be portrayed. For that, you need to understand a few things about your company. 

You can take a confidential survey amongst your existing employee members to know what they exactly think about your current employer brand. You can ask questions like — 

  • What’s the best thing working for them? 
  • Why do you think employees leave?
  • What is the most attractive thing about your organization? 
  • What makes you different from other employers in the industry? 

The answers to these questions will give you a headstart. Besides, make sure that all the perks and the culture that you want to build, complement each other. It needs to be realistic. 

2. Try to Build an Authentic Image

One fundamental rule — never try to fake your employer brand. If people find outs, it might spread like wildfire within the industry and can create a bad reputation instead. 

Before you start talking about your employer branding, you need to make sure that you have concrete proof of things you are trying to portray. Your employer branding strategy needs to be simple — have a message that is clear, honest and has strong evidence. Your staff must back it up too. 

Salaries, holidays, benefits packages, rewards, and more are a few of the real things that can be used as evidence to your employer brand image.

3. Communicate Your Message Properly

Your employer branding strategy should also include different ways to communicate your values and attributes to your staff, customers, and the rest of the world. 

For starters, anything you decide to do, it should come across in a clear, understandable way.

Values and qualities are intangible things, and they are more likely to go unnoticed if not communicated properly. Create a dedicated career page on your website, whereby you can outline your work culture and attributes. List reasons why people should consider working with you and things that make your organization stand out. It will help job seekers decide whether they resonate with the company’s values or not. 

4. Create Your Social Presence

In today’s time, social media can create a big impact. You can use social media platforms to showcase your employer brand values and cultures. 

It is one of the most likely channels where people look for information about a company. You can use this platform to show off your events, provide a behind-the-scenes flash of the company activities, and much more. 

Review your own social media activity to see if it actually conveys your brand value or not. One employer banding example is how Barclay created a recruitment video — fun and creative and posted on its social media. 

Also, Read: Influencer Marketing Strategies You Need to Know in 2020

5. Promote Great Employee Stories

The best way to create a strong employer brand is by having a happy, friendly, and satisfied workforce. 

What’s a better way than to share the real stories of employees thriving in your organization? If you are unable to find one, you need to take a step back and rethink if your employees are pleased or not. If they aren’t reflecting the same value as you are trying to project, nothing will work. 

Employees are the face of your company, who talks to customers and potential recruits. Find success stories and share them on your website, social media pages, and any other relevant platform. It also works as genuine and strong evidence for your employer brand. 

6. Create an Easy and Smooth Recruitment Process

Your recruitment process plays a vital role in forming your employer branding. It should resonate with your company’s qualities and strengths, to give a real idea of what job seekers can expect and what is expected of them.

They will know if they can connect with the company’s value or not. And also, by trying to support new employees to fit in the company, it will increase staff happiness and, thus, retention rate. 

I would suggest that once in a while, you should go through your recruitment process as if you were the candidate. Check for yourself if the recruitment process lives up to your expectations and what needs to be improved. 

7. Build Culture that Attracts the Right Candidate

Another significant thing is whether you are attracting the right type of person or not. 

First, you need to recognize what kind of person you want to hire for your business. Your employer brand needs to be targeted at such types of people. 

For instance, if your company follows an old, traditional culture, you might not be able to attract the Millenials if that’s what you are targeting. So if you are trying to attract a certain breed, your company culture needs to resonate with them. 

8. Monitor Regularly and Ask for Feedback

It is a good practice to regularly monitor your employees and ask for feedback. 

When you ask for feedback, you realize if your culture needs any change or shift in perception. The work environment should be dynamic and flexible. When you ask for feedback, you should also be ready to accept and adapt to it. 

Regular employee feedback ensures that your employer brand stays agile, and you attract the right talent. The mantra here is to stick to your brand values while also staying open to change. 

Also, Read: 10 Reasons To Use Real-Time Customer Feedback 

9. Promote Your Uniqueness

Ask yourself, what is the one value that sets you apart from the others? 

Every industry is full of competitors, so how do you stand out? By creating a brand value that offers something new and unique, which isn’t provided by all. You need to find a cutting X factor that gives you a competitive edge. 

Employer branding is all about the attributes that you offer, which ultimately helps you build a strong presence. 

10. Inculcate Employer Brand Values Into Everyday Activities

If you are trying to build an employer brand, you need to be fully committed to it. 

Always try to deliver on the promises that have been made, recognize and reward employees for their contribution, and maintain an easy flow of communication within the organization. You need to continuously remind employees of the values and virtues they were attracted to in the first place. 

Conclusion

The best way to achieve employer branding is to keep track of it. Follow these tips, put in your best efforts, and stay consistent. You can even hire companies that offer employer branding services to help you build one.

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Chanchal Soni is a Growth Hacker and CRO Specialist at Appitsimple. She has experience in digital marketing, social media, content strategy, and marketing communications. Lover of huskies, the ocean & Boston sports.

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