Email marketing is one of the most effective and cost-efficient methods of digital marketing. It allows you to connect to your target market in a somewhat more profound way by corresponding to them regularly through digital mail.
Looking for Email Marketing Software? Check out SoftwareSuggest’s list of the best email marketing software.
The way you write your emails plays a massive role in the success of your email campaign. But there are other factors that can produce a more favorable outcome for your marketing efforts. So while you are working on improving your writing skills, it’s also essential to use tools to aid in your campaign.
Here are several helpful email marketing tools you should consider for your next campaign.
Best Tools for Email Marketing Campaign
1. OptinMonster
You can’t have a winning campaign if you don’t have an audience! You will need a website or at least a landing page for potential customers to sign up. It is where OptinMonster can help.
OptinMonster is a top lead generation tool that allows you to create email sign up forms. It’s a WordPress plug-in in so you’ll have no trouble using it if you built a website through WordPress. Aside from just allowing you to create attractive signup forms, it also comes with several features to help you level up your lead generation game.
There’s the A/B Split Testing feature to help you see which among your opt-in pages work better. There’s also it’s Page-Level Targeting, which shows targeted messages on specific posts on your website. Plus, it shows you the statistics, so you’ll know how you’re doing.
2. MailGenius
For someone who reads email, who wouldn’t love their email service provider’s spam detection feature, right? After all, it saves you the trouble of having to go through emails that are not worth your time. But as an email marketer, spam detectors are a nightmare! Who would want to spend a lot of time and thought in writing an email only to be automatically put in the junk mail, right?!
It is where MailGenius can save the day! This tool inspects your email and figures out whether your email is likely to get sent to the spam folder or not. You can write the best email copy, but it won’t be of any use if your email ends up in the junk pile. The deliverability test you can run from MailGenius will allow you to revise any issues since it also explains what you can do to avoid getting tagged as spam.
The tool works with all email service providers – Gmail, Outlook, Salesforce, etc. – all of them! So you’re pretty much set on boosting your open rate across all readers. The best part? – It’s free!
3. SendinBlue
Are you a beginner in email marketing? Then this platform will be an excellent option for you! SendinBlue is among the fastest-growing digital marketing tools in Europe. It has a user-friendly interface which allows any email newbie to craft an attractive email with just a few mouse and keyboard movement.
It enables users to send emails, create workflows, as well as segregate subscribers. It can even tell you the best time to send bulk emails. Its artificial intelligence can help you optimize your workflow for maximum deliverability.
Its free plan should be enough for starters as it already allows you to send up to 300 emails per day. The paid plans start at $25 should you start needing the features beyond what the free plan offers.
4. Reach Mail
When you have a wide variety of target audiences, it can be challenging to curate a message that would fit all of your markets. If you want to do more testing and see what kinds of emails work the best given your vast range of readers, Reach mail can help you with that.
Reach mail’s testing feature allows you to view the performance of up to five different email campaigns. This feature takes into consideration all the different subject lines as well as the content. When you find what works best, you’ll be able to write according to your audiences’ preferences in the future.
Advanced tracking can also help you find out your click rate as well as how your subscribers forwarded many of your emails. It can also let you how many clicked ‘unsubscribe’ in a particular email. This way, you’ll even know what types of email doesn’t work with your audience.
5. MailChimp
MailChimp is easily and undeniably one of the most popular email marketing tools there is. It’s beginner-friendly yet packed with a lot of features that can help you kick start your campaign. You can easily personalize your emails with this tool and also segregate them according to your audiences.
You can organize your subscribers according to the time zone so you can be sure you’re sending them emails in the best time on their end. User and beginner-friendly as it is, it’s already equipped with advanced features such as a spam filter, social media integration, and auto-responders.
It’s an excellent option for those starting as it is free for up to 2,000 subscribers or 12,000 emails per month. Eventually, though, when you get a much bigger audience, you’ll have to start moving out of MailChimp – or at least go for their paid plan, which starts at $10.
6. Email List Verify
Several email platforms offer their service for free for up to a certain number of subscribers. Wouldn’t you hate it if you had to waste it in addresses that are invalid or outdated? Email List Verify makes sure you send emails only to legitimate addresses.
Is it still necessary to verify emails if you have a paid account with no limit? Why, yes! Imagine if you were sending your campaign, and 50% of the recipients are invalid addresses. You’d be wasting your resources on a list that can barely convert 20% into buyers!
There are lots of factors to consider when creating an email marketing campaign. First, you have to make sure your audience gets your email. You have to ensure you’re not curating emails that end up in the spam folder.
Then, of course, you have to make sure your regular emails are opened, wholly read, and appreciated enough by your market that they engage in it. Sounds like a lot of work? Well, creating a successful email marketing campaign isn’t as easy as it sounds. But knowing the right tools to use will get the help you get in your a-game in email marketing! Just explore and see what suits your needs.
